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DRAFTFCBlog - Thoughts, Insights and Opinions on the Ad Industry > Posts > PT Boats versus Battleships  

 
1/15/2010
PT Boats versus Battleships
Posted by Steve Schildwachter, SVP, Group Management Director, Draftfcb Chicago
 
Big agencies have always been faulted for moving too slowly, especially when it comes to embracing fundamental changes such as the advent of TV in the 1950s and digital in modern times.
 
We can all learn from small agencies, including ones outside the U.S., because they move more nimbly and adapt with the times much more easily.
 
 
(This post originally appeared on Ad Majorem)
Posted at 6:15 PM by steve schildwachter | Permalink | Email this Post | Comments (0)

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