9/7/2010
PEOPLE
In Screen Magazine, Draftfcb announces key management appointments across North America, including those for Michael Fassnacht, Dana Maiman and Mark Pacchini; Draftfcb CEO and President Laurence Boschetto is quoted and IPG is mentioned.
http://www.screenmag.com/story.l9?p=3653
In Stop Press, Ogilvy wins the August edition of the NAB’s Newspaper Ad of the Month award; Draftfcb New Zealand Creative Director Chris Schofield, who served as a competition judge, is quoted.
http://www.stoppress.co.nz/news/2010/09/ogilvy-cashes-in-after-winning-nab-ad-of-the-month/
OTHER INDUSTRY NEWS
In Ad Age, holding companies have and will continue to strategically streamline the number of individual shops and agency offices under the same network umbrellas; Draftfcb is mentioned for having been aligned with Dailey & Associates and IPG is mentioned.
http://adage.com/agencynews/article?article_id=145739
CREATIVE
In Adweek, Kraft launches a 23-day, national tour, bringing people together for a giggle contest; Draftfcb Chicago is mentioned.
http://www.adweek.com/aw/content_display/news/nontraditional/e3ic89e89e7caab6358c403175b0db00c42
In Coloribus, Draftfcb New York creates “Back to School,” a new TV spot for Oreo.
http://www.coloribus.com/adsarchive/tv-commercials/oreo-back-to-school-13907105/
BLOG BUZZ
In Extreme Events, the “Body by Milk” campaign is launched; Draftfcb Chicago is mentioned.
http://eventblog.ro/?p=1069 8/27/2010CREATIVE
In Adforum and Agency Spy, Draftfcb Chicago launches a billboard for Miller Lite, urging men to “Man Up.”
http://www.adforum.com/creative-work/ad/latest/34459087/miller-lite/draftfcb/
http://www.mediabistro.com/agencyspy/outdoor/miller_lite_encourages_northside_chicagoans_to_man_up_171972.asp
AWARDS AND RECOGNITIONS
In BizCommunity and Media Update, Draftfcb South Africa wins second place for the “Robyn Putter Top Brand Agency of the Year” category at the 2010 Sunday Times Top Brands Awards.
http://www.bizcommunity.com/Article/196/82/51521.html
http://mediaupdate.co.za/default.aspx?IDStory=29471
PEOPLE
In Guardian, Draftfcb London Head of Ideas Alistair Ross will sit on the creative judging panel of the 2011 Best Awards.
http://www.guardian.co.uk/best-awards-2011/maa-best-awards-entry-info
OTHER INDUSTRY NEWS
In Adweek and Reuters, Draftfcb aligns with Dailey, a sister IPG agency; Dailey will continue to operate independently.
http://www.adweek.com/aw/content_display/news/agency/e3i9b820010dbb05bb5c3b2f65ec12c84fa
http://www.reuters.com/article/idUS227414317120100826
In BizCommunity, the Keep Flying campaign, developed by Draftfcb South Africa, is hoping to set a new Guinness World Record.
http://www.bizcommunity.com/Article/196/423/51528.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart presents the 10th and final part of the Draftfcb Mobile Manifesto as described by Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=284
In Ads of the World and Pub Creativo, Draftfcb Bucharest creates new print ads for Raid.
http://adsoftheworld.com/media/print/raid_flashlight
http://www.pubcreativo.com/2010/08/raid-helicopter/
8/18/2010
THOUGHT LEADERSHIP
In Ad Age, Draftfcb Chicago EVP, Global Retail Insight and Strategy Jim Lucas discusses how consumers are using social media and mobile apps to shop and investigates how retailers are responding.
http://we.draftfcb.com/News/internal/pdfs1/Jim%20Lucas%20byliner%20_%20%20%20Shopper%20Marketing%20beyond%20the%20store_%208%2017%2010.pdf
In DTC Perspectives, experts take notice of the successful rebranding effort made by Healthy Choice, with TV ads featuring actress Julia Louis-Dreyfus; Draftfcb Healthcare Managing Director Stu Klein is quoted.
http://www.dtcperspectives.com/article/MDPA-Minute+dots+-Goal-of-Healthy-Choice-Rebranding-Is-To-Break-Through-Fog-of-Familiarity/270.html
In Business of Cinema, South Asian entertainment network Zee TV announces a partnership with Nielsen to monitor its television ratings and trends in top U.S. markets; Draftfcb New York Chief Media Officer Rich Gagnon quoted.
http://businessofcinema.com/news.php?newsid=16858
CREATIVE
In The Marketing Site, Draftfcb Johannesburg creates a new campaign for Toyota Corolla emphasizing the vehicle’s “fan club” appeal.
http://www.themarketingsite.com/live/content.php?Item_ID=12247
OTHER INDUSTRY NEWS
In South Africa Info and Screen Africa, the Keep Flying campaign, developed by Draftfcb South Africa, will attempt to set a new Guinness World Record.
http://www.southafrica.info/2010/flagrecordattempt.htm
http://www.screenafrica.com/page/news/ads/Keep_Flying_campaign%27s_world_record_attempt
In Adweek, three finalists remain in the California Lottery pitch; Draftfcb is mentioned.
http://www.adweek.com/aw/content_display/news/account-activity/e3ife8f78e6cf42ac221609681f5cb9132a
In Street Insider, the U.S. Census Bureau will return $1.6 billion to the government given a strong public response that was partly due to the groundbreaking integrated marketing communications efforts of Draftfcb New York and its 13 partner agencies.
http://www.streetinsider.com/Press+Releases/U.S.+Census+Bureau%26apos%3Bs+Integrated+Marketing+Program+Led+by+Draftfcb+New+York+Contributes+to+$1.6+Billion+Budget+Surplus/5891380.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart sits down with co-author of “Advertising Media Planning” and Draftfcb Chicago SVP, Director of Media Research Roger Baron to discuss the release of the book’s 7th edition.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=280
In DRAFTFCBlog, Draftfcb New York Chief Media Officer Rich Gagnon discusses how as a fully-integrated agency, Draftfcb has helped lead the trend in the move to re-bundle media, offering a more holistic approach to clients.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=278 6/24/2010
THOUGHT LEADERSHIP
In Lions Daily News, Draftfcb Global Chief Creative Office Jonathan Harries gives advice to the younger generation entering the advertising industry.
http://www.lionsdailynews.com/archive.htm?lid=78
CREATIVE
In MediaPost, Draftfcb Chicago’s “100% Party Planner” app created for el Jimador Tequila is the Random iPhone App of the week.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130784
In Post and Parcel, Draftfcb London helps develop a new campaign for the UK Post Office.
http://postandparcel.info/33638/retail-news/uk-post-office-delivers-new-advertising-campaign/
In Advertolog, Draftfcb Bucharest creates “Cockroach,” a print ad for Raid.
http://www.advertolog.com/raid/print-outdoor/cockroach-12402805/
In Coloribus, Draftfcb South Africa creates “Calvary,” a new ad for Sonovision Sound Studios.
http://www.coloribus.com/adsarchive/outdoor/sonovision-cavalry-11533205/
AWARDS AND RECOGNITIONS
In Stop Press, Draftfcb New Zealand’s new TV spot for the National Depression Initiative featuring John Kirwan is one of the commercials of the week.
http://www.stoppress.co.nz/news/2010/06/les-mills-billboard-gets-tagged-by-patriotic-moustachioed-gym-bandits/
PEOPLE
In Ad Age, Laura Maness is hired as vice president, director of business development to lead new business efforts for Draftfcb West Coast.
http://adage.com/article?article_id=144637
In Adweek’s RealTimeCannes, Draftfcb Global Retails and Promotions Officer Tina Manikas talks about the promo & activation Grand Prix winner at the Cannes Lions.
http://www.realtimecannes.com/2010/06/video-promo-jury-president-tina-manikas.html
In Business 24-7 and Lions Daily News, the first awards of the 2010 Cannes Lions have been announced; promo & activation category winners were selected by the international jury led by Draftfcb Global Retail and Promotions Officer Tina Manikas.
http://www.business24-7.ae/companies-markets/media/uae-ad-agency-shines-at-cannes-2010-06-24-1.259024
http://www.lionsdailynews.com/archive.htm?lid=92
On IndianTelevision.com, Draftfcb+Ulka Executive Director and CEO Ambi M.G. Parameswaran will be present at the upcoming Consumer Awards 2010.
http://www.indiantelevision.com/release/y2k10/june/junerel61.php
BLOG BUZZ
In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho reflects on Day 4 of the 2010 Cannes Lions.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=262
In Ads of the World and Popsop, Draftfcb Orange County creates the “Super Delicious Ingredient Force” for Taco Bell.
http://adsoftheworld.com/media/tv/taco_bell_when_hunger_calls_the_super_delicious_ingredient_force_comes_to_the_rescue
http://popsop.com/35884
In MediaTile, Draftfcb Chicago invites MediaTile, along with 19 other companies, to be part of an internal event to discuss and illustrate digital signage solutions.
http://blog.mediatile.com/blog/signs-of-the-times/0/0/-be-daring-be-inspired-be-there-with-draftfcb 6/14/2010
CREATIVE
In Indian Express, Draftfcb+Ulka unveils the next installment of HCL’s “Technology that Touches Lives” campaign with a new television spot.
http://www.indianexpress.com/news/HCL-comes-up-with-3rd-Mr-HCL-ad/632996
NEW BUSINESS
In Adweek, Rob Lobster has narrowed its search for an agency to handle creative and media planning duties; Draftfcb Chicago is reportedly one of those four agencies.
http://www.adweek.com/aw/content_display/news/agency/e3i3e9fe8a77ad6bd90f3aa30ce117bd403
THOUGHT LEADERSHIP
In Ad Age, Draftfcb Chicago EVP, Group Management Director Steve Schildwachter responds to the article “Brits Say BP Isn’t So Bad.”
http://adage.com/article?article_id=144412
In Ad Age, attendance at the 2010 Cannes Lions is slightly up, but attendees can expect more modest parties and a stronger marketer presence; a Draftfcb executive is quoted.
http://adage.com/cannes2010/article?article_id=144420
AWARDS AND RECOGNITIONS
In Adweek, the Draftfcb New York U.S. Census team wins “Best Branded Content, $25 Million or More” and “Best Multicultural Media Plan” in the “2010 Media Plan of the Year” contest; Draftfcb New York Chief Media Officer Rich Gagnon, VP, Group Media Director Bhavana Smith and VP, Associate Media Director Vito Ellison are quoted.
http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3icd5f9626039b502cdacaf82eb536d845?pn=2
http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3icd5f9626039b502cdacaf82eb536d845?pn=7
In Earth Times, Draftfcb San Francisco and Isobar North America win a silver at the 2010 Effie Awards for “Active Personal Trainer,” a campaign for EA SPORTS.
http://www.earthtimes.org/articles/press/work-behalf-ea-sports,1339890.html
In HorizonT, Draftfcb sponsors the Roger Hatchuel Academy at the upcoming Cannes Lions.
http://www.horizont.at/index.php?RDCT=81821e5e76ed66c439aa
PEOPLE
In Hispanic Ad¸OC Metro, Hispanic Market Weekly and Agency Spy, Draftfcb Orange County hires Yolanda Alarcón Cassity as senior vice president, group management director to lead the agency’s multicultural efforts in the West Coast; Draftfcb North America President Mark Modesto is quoted.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=29777
http://www.ocmetro.com/movers-and-shakers-Yolanda-Cassity.aspx
http://www.hispanicmarketweekly.com/featureArticle.cms?id=2813
http://www.mediabistro.com/agencyspy/news/monday_morning_stir_164499.asp
OTHER INDUSTRY NEWS
In The New York Times, Ewan Paterson starts this month at DDB Chicago as the new creative director; Draftfcb Chicago is mentioned.
http://www.nytimes.com/2010/06/11/us/11cncadvertise.html 2/18/2010
In Brandweek, DM News, the Chicago Sun-Times, Market Watch, MSN Money, Business Week and Sys-ConMedia.com, Draftfcb Chicago is named the CRM Agency of Record for Volkswagen in the U.S.
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3id4ade3d3e7f8db80556058b618ee2052
http://www.dmnews.com/volkswagen-names-draftfcb-its-crm-aor/article/163961/
http://blogs.suntimes.com/media/2010/02/draftfcbchicago_wins_crm_biz_f.html
http://www.marketwatch.com/story/volkswagen-appoints-draftfcb-as-customer-relationship-management-crm-agency-of-record-in-us-2010-02-17?reflink=MW_news_stmp
http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=PR&date=20100217&id=11126649
http://investing.businessweek.com/research/stocks/news/article.asp?docKey=600-201002171145PR_NEWS_USPR_____PH56320-1¶ms=timestamp||02/17/2010%2011:45%20AM%20ET||headline||Volkswagen%20Appoints%20Draftfcb%20As%20Customer%20Relationship%20Management%20%28CRM%29%20Agency%20of%20Record%20in%20U.S.||docSource||PR%20Newswire||provider||ACQUIREMEDIA&ticker=F:US
http://www.sys-con.com/node/1288809
In Ad Age, Draftfcb Sweden’s popular video campaign, “Hero,” created for broadcasting company Radiotjänst, changes the way audiences look at paying for public TV.
http://adage.com/mediaworks/article?article_id=142169
In B&T, Draftfcb London creates an Easter egg hunt to be a part of a new campaign for Lindt.
http://www.bandt.com.au/news/F7/0C0675F7.asp
In Adweek, Draftfcb is pitching for creative responsibilities for Merck & Co. due to a media review, which came as a result of the pharmaceutical giant’s merger with Schering-Plough; Draftfcb New York currently handles planning and some buying, including digital and print.
http://www.adweek.com/aw/content_display/news/account-activity/e3iedf10d16b35b1c7aa2c728a5cff2d71e
In Creativity, Draftfcb Orange County’s TV spot, “Poem” for client Taco Bell, is featured.
http://creativity-online.com/work/taco-bell-poem/18748 2/2/2010
In Marketing Week, Draftfcb London created the outdoor, press, radio and online advertising campaign for the Jamaica Tourist Board.
http://www.marketingweek.co.uk/jamaica-campaign-urges-spontaneous-booking/3009446.article
In Adweek, Draftfcb San Francisco’s Super Bowl spot for Dockers brand is highlighted as one of the campaigns to speak to the “tender man” of 2010.
http://www.adweek.com/aw/content_display/creative/critique/e3i1422a94252b075b8f914ec5180c8f438
In O GLOBO, Ad News, Ad Online and Vox News, Giovanni+Draftfcb’s commercial for featuring Gisele Bündchen is selected as one of the best in Latin language in 2009 by Ad Age.
http://www.adnews.com.br/destaque.php?id=99053
http://www.adonline.com.br/ad2005/rapidinhas_detalhe.asp?id=25295
http://www.voxnews.com.br/dados_noticias.asp?codnot=68153
In SuperBowl Ads, Draftfcb Orange County’s “Poem” spot for Taco Bell’s NBA Five Buck Box can be viewed; this “to be continued” spots serves as a teaser for the ads to come.
http://superbowl-ads.com/article_archive/?p=6873
On Benzinga, Draftfcb Orange County creates “It Rocks” ad for Taco Bell, set to air during the Super Bowl; Draftfcb Orange County Executive Creative Director Teddy Brown is quoted.
http://www.benzinga.com/press-releases/b107017/taco-bell%C2%AE-showcases-its-all-star-line-up-with-new-nba-five-buck-box
In Rediff Business, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://business.rediff.com/report/2010/feb/02/bcrisis-the-return-of-hari-sadu.htm
BLOG BUZZ
In PubCreativo, Existing Visual and Ads of the World, Giovanni+Draftfcb creates a print ad for Glade Sense & Spray.
http://www.pubcreativo.com/2010/02/glade-sense-spray-cemetery/
http://www.existingvisual.com/2010/02/02/glade-sense-spray-cemetery/
http://adsoftheworld.com/media/print/glade_sense_spray_cemetery
In Inlandsocal, Draftfcb Chicago creates PSAs for The Shelter Pet Project.
http://blogs.inlandsocal.com/pets/2010/02/new-campaign-encourages-pet-ad.html 1/27/2010
On Iaamoscow2010.com, Draftfcb CEO and President Laurence Boschetto is profiled as a speaker for the upcoming 42nd IAA World Congress.
http://www.iaamoscow2010.com/laurence-boschetto.php
In Earth Times, IPG agencies receive top honors from Ad Age and Adweek; Draftfcb makes Ad Age’s A-List.
http://www.earthtimes.org/articles/show/interpublic-agencies-receive-top-honors-from-advertising-age-and-adweek,1137334.shtml
In My Efficient Planet, Draftfcb Toronto creates a TV spot for WWF Canada.
http://myefficientplanet.com/31845/the-truth-about-the-pollution-with-the-energy-efficient-light-bulb-by-wwf/
In Marketing Magazine, Draftfcb Toronto spearheads the National Advertising Benevolent Society’s fourth annual calendar program; Draftfcb Toronto SVP/Executive Creative Director Robin Heisey is quoted.
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20100126_170916_5892
In Campaign Brief, Draftfcb South Africa Executive Creative Director Grant Jacobsen is announced as a “Direct, Sales Promotion and Interactive” jury member for the Dubai International Advertising Festival.
http://www.campaignbrief.com/2010/01/leo-burnetts-canning-for-dubai.html
In The Gleaner, Draftfcb New York is the agency that launched the Jamaica Tourism Board on the Usain Bolt commercials; Draftfcb New York SVP/Group Management Director Wendy Glass is pictured.
http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html
BLOG BUZZ
In Garlic Chop and BMMBox, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://www.garlicchop.com/advertising/hari-sadu-is-back/
http://bmmbox.com/a/buzz/hari-sadu-is-back-with-a-bang/ 1/15/2010
In Ad Age, the U.S. Census Bureau will begin its campaign effort on NBC’s Golden Globe Awards with the first in a series of five Christopher Guest-directed spots; Draftfcb New York is cited as a participating agency and the creator of the Census 2010 website. Draftfcb Group Creative Director Gary Resch is quoted in the article.
http://adage.com/article?article_id=141509
In Adweek, the U.S. Census Bureau is set to launch its advertising campaign next week; Draftfcb New York is recognized as the lead agency.
http://www.adweek.com/aw/content_display/news/strategy/e3ie77b4ee401b87ca17f45f6e07235b7c5
In DM News, Draftfcb New York leads a 14-agency effort in the 2010 U.S. Census account; Draftfcb New York EVP Jeff Tarakajian and SVP of Digital, Tim Queenan are quoted.
http://www.dmnews.com/census-bureau-debuts-integrated-campaign-to-drive-up-response-rate/article/161389/
In Adweek and Brandweek, Draftfcb New York develops the new Gerber campaign, “The Gerber Generation”; Draftfcb New York SVP/Group Management Director Lesley McDonald is quoted.
http://www.adweek.com/aw/content_display/news/agency/e3i369762d94b2490b5122081402711ecac
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ia62d19a7acb838dbf38ca36fc9e4970b
In Boards magazine and Shoot online, Draftfcb Chicago hires Kevin Drew Davis to lead the agency’s digital creative department as SVP, digital group creative director.
http://www.boardsmag.com/articles/online/20100114/peeps.html?__b=yes;
http://www.shootonline.com/go/news-view.rs-web2-2434837-1263501271-2.Street-Talk.html
In BizCommunity, an increase in “through-the-line” advertising strategies for big brands is number three in the top digital marketing trends in South Africa for 2010; Draftfcb South Africa’s “Real Men That Can’t Sing” campaign for client Klipdrift, is cited as a 2009 example.
http://www.bizcommunity.com/Article/196/424/43707.html 12/7/2009
In Ad Age, Draftfcb Chicago SVP/Group Management Director, Multicultural Marketing Simon El Hage shares some of the agency’s multicultural successes; Draftfcb Chicago welcomes Ken Muench, one of the top planners in the U.S. Hispanic market.
http://adage.com/hispanic/article?article_id=140865
In Adweek, ECD Mark Lucas leaves Razorfish NY; Draftfcb Chicago welcomes former Razorfish executive Patrick J. Moorhead as its new vice president/management director of mobile platforms.
http://www.adweek.com/aw/content_display/news/agency/e3if462c05e653816378e4acd91963c2924
In Campaign India, Draftfcb+Ulka group creative head Macklin Lacerda is featured as an “Adland Rockstar.”
http://www.campaignindia.in/news/2009/12/07/adland-rockstars-macklin-lacerda
In DM News, Draftfcb San Francisco revs up the image of Levi Strauss’ Dockers brand with a new global advertising campaign encouraging men to “Wear the Pants.”
http://www.dmnews.com/levis-aims-to-return-masculinity-to-khakis-in-dockers-effort/article/159095/
In BizCommunity, Draftfcb South Africa conceptualizes taxi design for Santam’s newest advertising campaign.
http://www.bizcommunity.com/Article/196/70/42860.html
On Finanznachrichten.de, IPG announces a new addition to its website that will feature pro bono work created by its agencies; Draftfcb New York’s work with CityHarvest will be included.
http://www.finanznachrichten.de/nachrichten-2009-11/15551193-interpublic-launches-new-micro-site-focused-on-pro-bono-activity-004.htm
In BizCommunity, Draftfcb Johannesburg continues to feature Buddy the boxer in all of its Toyota South Africa marketing communication.
http://www.bizcommunity.com/Article/196/12/42852.html
BLOG BUZZ
In Ajanaku, view the making of Draftfcb New York’s PSA for the City Harvest Food Rescue Organization.
http://www.ajanaku.nl/city-harvest-apples-breakdown/
In Under My Bed, Draftfcb Orange County creates a new PSA for the Fight 2 Win Campaign.
http://www.undermybed.net/?p=231 12/1/2009
In The New York Times, Draftfcb San Francisco launches a new radio, print, poster and online advertising campaign for Dockers; television spots are scheduled to start in February, together with a long-awaited Dockers return to the Super Bowl.
http://www.nytimes.com/2009/12/01/business/media/01adco.html?_r=1
In Adweek, Draftfcb New York is one of the last three agencies in pursuit of global creative duties for Coty’s Sally Hansen, La Cross and N.Y.C. New York Color brands.
http://www.adweek.com/aw/content_display/news/account-activity/e3i7a35e791d5c3a260a94bd134168919e4
In MediaPost, Patrick J. Moorhead starts at Draftfcb Chicago as the new vice-president and management director for mobile platforms.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118211
In Adweek, Draftfcb New York creates an attention-grabbing PSA for the City Harvest Food Rescue Organization.
http://adweek.blogs.com/adfreak/2009/11/nyc-subway-system-full-of-squandered-food.html
BLOG BUZZ
In Eat Me Daily, The Inspiration Room, Casadero and Media Blips, Draftfcb New York creates “Apples,” a PSA for the City Harvest Food Rescue Organization.
http://www.eatmedaily.com/2009/11/nyc-subway-car-full-of-apples-video/
http://theinspirationroom.com/daily/2009/city-harvest-apples-in-new-york-train/
http://casadero.wordpress.com/2009/12/01/nyc-subway-apple-invasion/
http://mediablips.dailyradar.com/story/advertising-ads-advertising-agencies-campaigns-news/
In Kaitlyn Canfield’s blog, Draftfcb Chicago creates a “ferocious” ad for Kraft.
http://kaitlyncanfield.blogspot.com/2009/11/draftfcb.html
In Ads of the World and Pub Creativo, Draftfcb+Ulka creates print ad, “Saraswati.”
http://adsoftheworld.com/media/print/super_creative_saraswati
http://www.pubcreativo.com/2009/12/super-creative-saraswati/ 11/9/2009
In AdWeek, Draftfcb CEO and President Laurence Boschetto says that creativity and good leadership are what matter most when it comes to client needs in an increasingly commoditized world.
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i35ed869fbd929ccd45cc0268df3fea2e
In Publicita Italia, Draftfcb Milan gives presents to children in the Vicenza SOS Village and develops a computerization program for Draftfcb’s “Global Day of Giving.”
http://www.pubblicitaitalia.it/news/Creativita--Marketing/Eventi/draftfcb-si-schiera-con-i-bambini-con-il-global-day-of-giving_06110301.aspx
In Campaign Live, Draftfcb London receives commendation at the 2009 Campaign Big Awards for a Shred-it campaign.
http://www.campaignlive.co.uk/news/948604/Campaign-Big-Awards-2009---View-winners/?DCMP=ILC-SEARCH
In DM News, Draftfcb New York Executive Director of CRM Mike Brzozowski highlights the “Best Job in the World” campaign created by CumminsNitro.
http://www.dmnews.com/Best-Job-campaign-worthy-of-the-hype/article/157280/
In DMNews, third quarter earnings for the largest, four advertising holding companies do not reflect more positive digital advertising results; Draftfcb New York President Peter DeNunzio is quoted.
http://www.dmnews.com/Q3-declines-dont-tell-digital-story/article/157281/
In DM News, Draftfcb New York Executive Creative Director Keith Loell shares his thoughts on New England Lincoln Mercury Dealers, Camelback Mountain Resort and InStyler ads.
http://www.dmnews.com/Showcasing-creative-solutions-from-New-England-Lincoln-Mercury-Dealers-Camelback-Mountain-Resort-InStyler/article/157249/
In Marketing Web, Draftfcb Cape Town recently won its third gold Pendoring for the outdoor campaign “Matiesous” for Klipdrift.
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71639?oid=123251&sn=Marketingweb%20detail&pid=71639
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Chicago SVP and Group Management Director Steve Schildwachter says that the basis of all great advertising is good writing.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=203
In First Step Program, the First Step Program thanks Draftfcb for the agency’s “Global Day of Giving.”
http://firststepprogram.blogspot.com/2009/11/celebrating-global-day-of-giving-at.html
In Wolf and Digital, Draftfcb Malaysia participates in the agency’s “Global Day of Giving.”
http://wolfangdigital.com/blog/?p=241 10/23/2009
In AdWeek, Advertising Age, the Ad News, Chicago Sun-Times, Domain-b.com and 4A’s website, Mark Modesto is named president of Draftfcb North America.
http://www.adweek.com/aw/content_display/news/agency/e3i62edbb41c75b175bafd00172dd2b2f33
http://adage.com/agencynews/article?article_id=139859
http://adnews.us/?p=2110
http://blogs.suntimes.com/media/2009/10/mark_modesto_promoted_to_north.html
http://www.domain-b.com/people/in_the_news/20091023_mark_modesto.html
http://www2.aaaa.org/news/agency/Pages/102209_modesto.aspx
In USA Today, Draftfcb New York launches an interactive site for the Census Bureau, which will be communicated through various social media outlets.
http://www.usatoday.com/news/nation/census/2009-10-23-census-website_N.htm?csp=34
In the Campaign Brief, Draftfcb New Zealand performs well at the 2009 International ECHO Awards, winning silver for Ministry of Health’s “The Lowdown” and bronze for BMW’s “X6 Launch”.
http://www.campaignbrief.com/2009/10/best-job-in-the-world-wins-bes-1.html
BLOG BUZZ
In DRAFTFCBlog, Dan Brough, search director at Draftfcb New York, shares his thoughts on the Microsoft-Google social media search battle.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=197
On Media Cat Online, Draftfcb is recognized for its new initiative, “matter(s)”; Draftfcb Vice Chairman and Global Chief Creative Officer Jonathan Harries, is quoted.
http://www.mediacatonline.com/Home/HaberDetay/?haberid=46485
In The KMiec Ramblings, Draftfcb Chicago Media Planner Jen Beio is listed as one of the 50 people to follow on Twitter; her username is @lilmissjen.
http://www.thekmiecs.com/misc/50-people-you-need-to-follow-on-twitter-today/ 6/15/2009
In Adweek, Draftfcb Chicago launches a new advertising campaign, “Uncap What’s Inside,” for Newell Rubbermaid’s Sharpie.
http://www.adweek.com/aw/content_display/news/agency/e3i507f1f93ebe233dcfedb45f5fb680a4d
In Extradienst, Draftfcb Kobza’s campaign for the Professional Association of the Austrian Chemical Industry exceeds expectations.
http://www.extradienst.at/Artikel.33+M56ebc1456a1.0.html
In Der Standard, Draftfcb Kobza’s print work is nominated at the International New York Festival.
http://derstandard.at/?url=/?id=1242316584671
In Emirates Business 24/7, Horizon Draftfcb Associate Creative Director Nivine Kawar shares her thoughts on Portfolio Night.
http://www.business24-7.ae/Articles/2009/6/Pages/13062009/06142009_64a4ea45ae274152a11b687d80417e9c.aspx
In DM News, Draftfcb New York launches its Real-Time Marketing initiative; Draftfcb New York Chief Media Officer Rich Gagnon and Executive Director of CRM Mike Brzozowski quoted and Draftfcb New York President Peter DeNunzio mentioned.
http://www.dmnews.com/Draftfcb-NY-merges-media-buying-with-CRM-and-digital-in-new-division/article/138452/
BLOG BUZZ
In Ads of the World, Draftfcb Chicago's spot, "Crib," for Qwest is featured.
http://adsoftheworld.com/media/tv/qwest_communications_crib 6/8/2009
In Adweek and MediaPostNews’ Around the Net in Media, Draftfcb New York launches its Real-Time Marketing division; Draftfcb Chief Media Officer Rich Gagnon and Draftfcb New York President Peter DeNunzio quoted and Draftfcb New York Executive Director of Digital Convergence Tim Queenan and Executive Director of CRM Mike Brzozowski mentioned.
http://www.adweek.com/aw/content_display/news/e3i0bc78baf8235f8b4487479d77f893a78
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=107458
In The Chicago Sun-Times, Draftfcb Chicago's "Uncap What's Inside" campaign for Sharpie's back-to-school marketing initiative receives a B+.
http://www.suntimes.com/business/lazare/1611570,CST-FIN-lew08a.article
In afaqs!, Draftfcb Ulka is handed the creative duties for wireless telecommunication solutions company, Micromax.
http://www.afaqs.com/perl/news/story.html?sid=24186
In All Business, Foote, Cone & Belding's 1930's campaign for Hallmark, "When you care enough to send the very best," is hailed as one of the best advertising campaigns in history; Draftfcb mentioned.
http://www.allbusiness.com/marketing-advertising/marketing-advertising-overview/12352488-1.html
In Biz Community.com, Draftfcb South Africa Interactive Creative Director Kabelo Moshapalo will serve on the digital judging panel at the 2009 Loerie Awards.
http://www.bizcommunity.com/Article/196/16/36752.html
In Ad Publica, Draftfcb Hamburg creates a new holistic communications campaign to introduce NIVEA FOR MEN's aftershave balm.
http://www.adpublica.com/presse.php?artid=1274
BLOG BUZZ
In Media Blips, Draftfcb New York announces the launch of its Real-Time Marketing division.
http://mediablips.dailyradar.com/story/draftfcb_n_y_makes_real_time_play/
In India News, Draftfcb Ulka wins the creative chores for Micromax, a wireless telecommunication solutions company.
http://news.pluggd.in/draftfcb-ulka-wins-rs-50-crore-micromax-biz-221/ 6/1/2009
In Adweek, Draftfcb Chicago Managing Director Karen Sauder is named the 2009 Advertising Woman of the Year by the Chicago Advertising Federation.
http://www.adweek.com/aw/community/photo-gallery/index.jsp (photo #5)
In Reuters and SYS CON Media, Draftfcb Chicago develops a new multi-channel marketing campaign for Sharpie.
http://www.reuters.com/article/pressRelease/idUS103650+01-Jun-2009+PRN20090601
http://in.sys-con.com/node/983367
In MediaPost News’ Out to Launch, Draftfcb San Francisco launches a television, print and event marketing campaign to introduce EA Sports Active and Draftfcb Chicago creates new spots for Qwest to promote the marketer’s free wi-fi and automatic data back-up capabilities.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106918
In The Examiner, Draftfcb Chicago adopts three shelter dogs as an inspiration to create a new national campaign for the Ad Council in educating the public about the needs of shelter adoptions.
http://www.examiner.com/x-1513-Philadelphia-Dog-Advocate-Examiner~y2009m5d30-Ad-Council-to-create-nationwide-campaign-encouraging-shelter-adoption
In Biz Community, Draftfcb Impact in South Africa unveils a new online campaign for Vodacom that is both engaging and interactive.
http://www.bizcommunity.com/Article/196/12/36509.html
In Businessweek, Draftfcb New York hosts its 2nd Annual Supplier Diversity Conference; Draftfcb Chief Executive Officer and President Laurence Boschetto, Chief Talent Officer Beverly Popielarz, Senior Director of Leadership Development and Diversity & Inclusion Keisha Vaughn and Draftfcb New York President Peter DeNunzio quoted.
http://investing.businessweek.com/research/stocks/news/article.asp?docKey=600-200905151000MRKTWIREUSPR____0501633-4FR7KMUH826J7K6ASLPIA8LQD0¶ms=timestamp%7C%7C05/15/2009%2010:00%20AM%20ET%7C%7Cheadline%7C%7CDraftfcb%20Hosts%20Its%202nd%20Annual%20Supplier%20Diversity%20Conference%7C%7CdocSource%7C%7CMarket%20Wire%7C%7Cprovider%7C%7CACQUIREMEDIA%7C%7Crealtedsyms%7C%7C%7CUS%3BIPG&ric=IPG
In Categorynet, Draftfcb develops a new advertising campaign for INfluencia.
http://www.categorynet.com/v2/actu-des-medias/actualite-des-publications-et-des-medias/influencia-%3a-le-retour...-2009052896941/
In Propmark, Giovanni+Draftfcb Sao Paulo Creative Director Tulio Paiva will serve on the jury at the 2009 AMPRO Globes Awards.
http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?infoid=52769&sid=9
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart encourages employees to share their favorite memories in celebration of the agency’s third anniversary.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=138
In Shopper 360, Draftfcb Executive Vice President/Director of Shopper Marketing Jim Lucas compares the evolution of shopper marketing with that of digital. http://shopper360.blogspot.com/2009/06/draftfcbs-lucas-shopper-marketing-is.html 5/27/2009
In PharmaLive, Connect Tech, a division of Draftfcb Healthcare, is Proscape Technologies’ first Gold Certified Content Partner in its new Content Partner Program; Draftfcb Healthcare Vice President/Group Product Director Jason Levy quoted.
http://www.pharmalive.com/News/index.cfm?articleid=629391&categoryid=16
In Adweek, Draftfcb Chicago’s new spot, “Birthing Room,” for Qwest is named Ad of the Day.
http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=270132
On the 4A’s website, the Chicago Advertising Federation (CAF) names Draftfcb Chicago Managing Director Karen Sauder the 2009 Advertising Woman of the Year; Draftfcb Chicago President Mark Modesto quoted.
http://www2.aaaa.org/news/agency/Pages/052109_sauder.aspx
In The New York Times, Draftfcb welcomes Adam Levine in the newly created role of chief growth officer.
http://www.nytimes.com/2009/05/26/business/media/26adnewsletter3.html
In Barron’s, Draftfcb New York hosts its 2nd Annual Supplier Diversity Conference; Draftfcb Chief Executive Officer and President Laurence Boschetto, Chief Talent Officer Beverly Popielarz, Senior Director of Leadership Development and Diversity & Inclusion Keisha Vaughn and Draftfcb New York President Peter DeNunzio quoted.
http://online.barrons.com/article/PR-CO-20090515-907024.html
In Adnews and adonline, Giovanni+Draftfcb launches a new campaign for LatinSpots magazine.
http://www.adnews.com.br/destaque.php?id=88690
http://www.adonline.com.br/ad2005/rapidinhas_detalhe.asp?id=18218
In Portal da Propaganda, Giovanni+Draftfcb creates a new spot for Adote NGO (Brazilian Alliance for the Donation of Organs and Tissues).
http://www.portaldapropaganda.com/realtime
In Sostav, Draftfcb Russia develops a new campaign for Nivea.
http://www.sostav.ru/news/2009/05/25/cod5/
BLOG BUZZ
In DRAFTFCBlog, a continuation of Draftfcb Chicago and West Coast Executive Creative Director Tom O’Keefe’s thoughts pertaining to award-winning creative work.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=134 4/29/2009
In Adweek and Advertising Age, Draftfcb Chief Executive Officer and President Laurence Boschetto announces that Michael Fassnacht has been promoted to Worldwide Chief Strategy Officer.
http://www.adweek.com/aw/content_display/news/agency/e3i0dac803b1646d6afc5266d80cdf69df8
http://adage.com/article?article_id=136321
ALSO in Adweek, Draftfcb Chicago’s new spot, “Crib,” for Qwest is “Ad of the Day.”
http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=270086
In Advertising Age, Adweek, BNET and Seeking Alpha, Interpublic reports Q1 2009 earnings; cites Draftfcb for revenue growth and new client wins.
http://adage.com/agencynews/article?article_id=136312
http://www.adweek.com/aw/content_display/news/agency/e3i9888c62726ba4c4a40b11211f3b03076
http://www.bnet.com/2462-14025_23-292665.html
http://seekingalpha.com/article/133670-the-interpublic-group-of-companies-inc-q1-2009-earnings-call-transcript?page=2
In Biz Community.com, Draftfcb Cape Town’s print ad, “You can’t Teach a Hungry Child” for the Peninsula Feeding School is shortlisted for the 2009 Clio Awards.
http://www.bizcommunity.com/Article/196/70/35407.html
In Propmark, eAgora and Maxpress, Giovanni+Draftfcb’s Eliana Bueno will join the Brazilian ABDOH Digital Media Out-of-Home discussion.
http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=propmark&infoid=52193&sid=6
http://www.eagora.com.br/ler.php?idnew=61587&canid=20
http://www.maxpressnet.com.br/noticia.asp?TIPO=CE&SQINF=373138
In Propmark, Gazeta Mercantil, Tela Viva and Maxpress, Giovanni+Draftfcb launches a new advertising campaign for Sky HDTV.
http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?infoid=52190&sid=1
http://www.gazetamercantil.com.br/GZM_News.aspx?Parms=2465256,1,20,2
http://www.telaviva.com.br/News.asp?ID=127841&Chapeu
http://www.maxpressnet.com.br/noticia.asp?TIPO=PA&SQINF=373158
In Livemint, Draftfcb Ulka Chief Executive Officer MG Parameswaran discusses the negative effects clients experience when choosing “cost efficient” agencies.
http://www.livemint.com/2009/04/28215757/Advertisers-shift-accounts-for.html
BLOG BUZZ
In Trend Hunter, Mayo Draftfcb Quito creates “explosive” print ads for Cierto Express.
http://www.trendhunter.com/trends/cierto-express-ads
4/24/2009
In Adlatina.com, Draftfcb Buenos Aires President Pablo Poncini is featured as “president of the week;” Draftfcb Buenos Aires General Creative Directors Guillermo Castañeda and Juan Cruz Bazterrica and Vice-President Santiago Olivera mentioned.
http://www.adlatina.com/
BLOG BUZZ
4/20/2009
In Adweek, Draftfcb Chicago celebrates its Miller Lite win; Draftfcb Executive Chairman Howard Draft, Draftfcb Chicago President Mark Modesto, Executive Vice President/Chief Media Officer and Managing Director, MC Media Bob Bernstein, Executive Vice President/Group Management Director Marty Stock and Executive Vice President/Group Creative Officer Chuck Rudnick pictured.
http://www.adweek.com/aw/community/photo-gallery/index.jsp
In The Business Ledger, Draftfcb Chicago is named one of the "Best Places to Work in Illinois."
http://www.thebusinessledger.com/Home/Archives/CommentaryViewpoints/tabid/86/newsid415/655/Best-Places-to-Work-event-to-recognize-30-top-state-companies/Default.aspx
In Digital Signage Today, Draftfcb Executive Vice President/Director of Shopper Marketing Jim Lucas shares his thoughts on digital signage audience measurement.
http://www.digitalsignagetoday.com/article.php?id=22118
In The Marketing Site.com, the juries are announced for the 2009 Cannes Lions Advertising Festival; Draftfcb Spain Managing Director Pablo Muñoz and Draftfcb Auckland Executive Creative Director James Mok will serve as jurors.
http://www.themarketingsite.com/live/content.php?Item_ID=8968
In Werben und Verkaufen and Horizont, Draftfcb Hamburg unveils a new advertising campaign for Nivea’s hairstyling products.
http://www.wuv.de/news/unternehmen/meldungen/2009/04/127093/index.php http://www.magentanews.com/cache.asp?n=6011422
ALSO in Horizont, Draftfcb Hamburg creates a new ad campaign for Nivea For Men’s Aqua gel.
http://www.magentanews.com/cache.asp?n=6004029 4/10/2009
In AdAge, Adweek, Brandweek, The Wall Street Journal, The Chicago Sun Times, Crain’s Chicago Business, ChicagoTribune.com, Nashville’s Business Journal, Denver Business Journal and Milwaukee Journal-Sentinel, Draftfcb Chicago has been named agency of record for Miller Lite.
http://adage.com/agencynews/article?article_id=135881
In Indiantelevision.com and DNAIndia.com, Draftfcb+Ulka creates a new campaign for soap brand Santoor; Draftfcb Ulka Creative Director Indira Das quoted.
In Ad News, Propmark online and Exchange4Media, Cannes announces juries for the 2009 Cannes Lions Advertising Festival; Draftfcb Spain Managing Director Pablo Muñoz and Draftfcb Auckland Executive Creative Director James Mok will serve as jurors.
http://www.adnews.com.br/publicidade.php?id=86636
In Marketing, Draftfcb Canada Chief Creative Officer Robin Heisey has been named a member of the Board of Directors for the National Advertising Benevolent Society of Canada.
4/2/2009
In Adweek, Draftfcb New York wins the creative duties on three of Pinnacle Foods’ brands – Hungry-Man, Van de Kamp’s and Mrs. Paul’s; Draftfcb New York Executive Creative Directors Sandra Greenberg and Terri Meyer mentioned and Interpublic mentioned.
http://www.adweek.com/aw/content_display/news/agency/e3i73a607e8e83226da4ae4b320821e46b0
In Sostav, Draftfcb Chicago’s ambient work for Windex, “Glass so clean it’s invisible,” is featured.
http://www.sostav.ru/news/2009/04/02/rol7/
In Biz Community.com, Draftfcb South Africa Executive Creative Director Francois de Villiers is the first advertising professional to be recognized by the South African Academy of Science & Arts.
http://www.bizcommunity.com/Article/196/12/34565.html
In NZ Marketing Magazine, Draftfcb Auckland took home four golds at the 2008 RSVP and Nexus Awards; Draftfcb Auckland’s Matt Scott quoted.
http://www.marketingmag.co.nz/editorial.asp?eID=34884
In Marketing Association of New Zealand, Draftfcb Auckland’s Matt Scott is an elected candidate of the Direct Marketing Network committee of the Marketing Association.
http://www.marketing.org.nz/cms/News/5193
In Direct, Draftfcb Chicago Senior Interactive Strategist Keith Tanski is named a recipient of the Chicago Association of Direct Marketing Emerging Leaders Award.
http://directmag.com/vendors/news/cadm-names-emerging-leader-0402/index.html
In Admanager.nl and Emerce, Draftfcb Amsterdam’s work for Upload Cinema receives a silver for best crossmedia concept.
http://www.admanager.nl/online/nieuws/8918/De_SpinAwards_winnaars/ http://www.emerce.nl/nieuws.jsp?id=2902119
In Werben und Verkaufen, Draftfcb Germany creates a new global campaign for Nivea for Men Active3.
http://www.wuv.de/news/unternehmen/meldungen/2009/04/125918/index.php
In Marketing Web, Draftfcb Johannesburg welcomes back Brett Morris as Group Executive Creative Director.
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page114591?oid=117644&sn=Aardfarq%20detail 4/1/2009
In Adweek and Congoo, Draftfcb Chicago is named U.S. agency of record for Newell Rubbermaid’s Sharpie brand; Interpublic mentioned.
In DM News, Draftfcb Chicago is handed the U.S. creative chores for the Newell Rubbermaid’s Sharpie brand; Draftfcb Chicago Managing Director Karen Sauder quoted.
In Media Newsline, Draftfcb Ulka wins at the Advertising Club Cochin’s 2009 Pepper Awards.
In eMediaWire and PR Web, Draftfcb is an associate sponsor of the 5th Annual M2W®-The Marketing To Women Conference held at the Chicago Cultural Center.
In Sostav, Draftfcb Chicago creates a “shining” print ad for Windex.
In The National Business Review, Draftfcb Auckland unveils two interesting print ads.
In Biz Community.com, Draftfcb South Africa welcomes back the talented Brett Morris as Group Executive Creative Director; Draftfcb’s John Dixon mentioned.
In Marketing Magazine, Draftfcb Canada runs a new campaign for TD Canada Trust.
3/18/2009
In Ad Age’s 3 Minute Video, Kmart’s CMO Mark Snyder discusses the layaway program on a panel with Draftfcb Chicago EVP Mathieu Lignel.
In the Adweek Photo Gallery, Draftfcb Chicago’s Matthieu Lignel is pictured with other speakers from the Advertising Club’s panel discussion.
In Multipress, Draftfcb Mexico is the only agency presented with a philanthropy award among socially responsible companies.
In PharmaLive.com, Draftfcb Healthcare is nominated for three honors at the 20th Annual Manny Awards.
In Horizont, Draftfcb Hamburg’s campaign for Nivea for Men is discussed.
In Horizont, Lindt increases advertising budget, Draftfcb Hamburg mentioned.
In AdverToLog.com, Draftfcb/Lowe Group’s ad for BURN Energy Drink is discussed.
In Marketing Interactive and Scoop, Draftfcb New Zealand offers 1000 free hours of advertising expertise to those directly affected by the current economic environment; CEO Bryan Crawford quoted.
In Revista Publicidad, Giovanni+Draftfcb’s Luis Philip Barros is a member of the Group of Attendance and Planning of Rio De Janeiro.
3/17/2009In the Adweek.com photo gallery, Draftfcb New York’s Keisha Vaughn, Vita Harris and Jessica Thomas are pictured with Howard University students as part of an agency tour. (photo 4 of 51)
In Advertising Age, MillerCoors increases their radio presence as Anheuser-Busch scales back. Draftfcb/MC Media’s Kim Luegers quoted.
In Brandweek, Kraft enlists Brooke Burke for a new “superfruit” Jell-O campaign from Draftfcb Chicago.
In MediaBiz.Net, Draftfcb Auckland offers 1000 free hours of advertising expertise to those directly affected by the current economic environment; CEO Bryan Crawford quoted.
In Horizont, Draftfcb Kobza’s campaign for FCIO is discussed.
3/12/2009
In Biz Community.com, employees from Draftfcb Johannesburg shave their heads to raise funds for cancer research prevention and patient care; Draftfcb Johannesburg’s Deputy Managing Director Heidi Nelson mentioned.
http://www.bizcommunity.com/Article/196/12/33753.html
In Ad Media & Fastline, Draftfcb Auckland offers 1000 free hours of advertising expertise to those directly affected by the current economic environment; Draftfcb Auckland’s Bryan Crawford quoted.
http://www.admedia.co.nz/Editorspg.asp?nID=4666 3/9/2009
In Adweek, Draftfcb Chicago’s Bob Bernstein discusses flexibility in this year’s upfront season; Interpublic mentioned.
In Marketing Facts!, Draftfcb Amsterdam creates a new campaign for Humana clothing.
In AdMedia & Fastline, Draftfcb Auckland is one of three finalists for the Fairfax AdMedia Agency of the Year, Draftfcb Auckland’s Bryan Crawford is one of four finalists for CEO of the Year and Draftfcb Auckland’s Kate Loverich and Anastasia Potter are shortlisted for the Rookie Suit AND Draftfcb New Zealand takes home a commemorative plaque for the 2008 Yahoo!Xtra Best Ad of the Year AND Draftfcb Auckland wins big at the RSVP & Nexus Awards AND Draftfcb Auckland’s James Mok will serve on the radio jury for the 2009 Cannes Lions Advertising Festival.
In Dossier NET and terra revistaneo, Draftfcb Mexico City’s Yuri Alvarado will serve as a member of the Print/Poster/Innovative Media/Integrated jury at the 50th Annual Clio Awards.
In Horizon.at and der Standard, Draftfcb Kobza creates a new image campaign for Kika.
In iStockAnalyst, Star News Online and GoUpstate.com, Draftfcb New York’s Lauren Belliveau discusses Hewlett-Packard’s next round of creative development for Spiceworks; Interpublic mentioned.
In mydigitalfc.com, Draftfcb Ulka National Creative Director KS Chakravarthy will judge the Outdoor category at the 2009 Cannes Lions Advertising Festival.
3/3/2009
In Advertising Age, Bogle Bartle Hegarty, in an effort to boost Miller Lite’s platform, plans to mimic Draftfcb Chicago’s successful advertising strategy for Coors Lite.
http://adage.com/article?article_id=134956
2/23/2009
In Taxi Design Network and Dexigner, Draftfcb Chicago creates a campaign for Kmart and NBA star Al Harrington’s new shoe, Protégé.
In Media in Canada, Draftfcb Toronto launches a new integrated campaign for Windex Antibacterial Disinfectant Multi-Surface Spray Cleaner.
In exchange4media.com, Draftfcb Ulka national creative director KS Chakravarthy judges the Advertising Agencies Association of India (AAAI) – AdFest Young Lotus Workshop Contest.
In Caribbean Business, Draftfcb Guaynabo vice president/general manager Carmen Cedre shares her predictions as to how the ad industry will be affected in 2009.
In Adweek and The Wall Street Journal, Omnicom Media Group is handed Hewlett-Packard’s global media duties; Draftfcb continues as an HP roster agency and Interpublic mentioned.
2/6/2009
In The Wall Street Journal, Adweek, Advertising Age and BNET, Draftfcb names Howard Draft executive chairman, Laurence Boschetto president/chief executive officer and Jonathan Harries vice chairman/chief creative officer; Interpublic chief executive officer Michael Roth quoted.
Also in Adweek, Draftfcb New York launches a new spot, called “Oz,” for Chips Ahoy! which is named "Ad of the Day."
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