7/14/2010
CREATIVE
In The Daily Maverick, The Good News and Screen Africa, Draftfcb South Africa launches a campaign, the Fly the Flag initiative, to maintain national pride since the 2010 FIFA World Cup has ended; Draftfcb South Africa Group Chief Executive John Dixon is quoted.
http://www.thedailymaverick.co.za/article/2010-07-14-sa-country-of-flying-flags-and-marketing-campaigns-to-match
http://www.sagoodnews.co.za/public_sector/keep_flying_campaign_encourages_sa_to_keep_patriotism_alive.html
http://www.screenafrica.com/page/news/industry/Brands_want_to_%27Keep_Flying%27
PEOPLE
In Adobo Magazine, Draftfcb Chicago Chief Creative Office Rob Sherlock will be on this year’s TV/Cinema, Print, Outdoor and Radio jury at Spikes Asia 2010.
http://www.adobomagazine.com/global/module.php?id=1279095285971&LM=news.level1
In Market Wire, the 2010 Global Awards have announced the call for entries; Draftfcb Healthcare Chairman Emeritus Tom Domanico is cited as The Global Awards Board chairman.
http://www.marketwire.com/press-release/The-Global-Awards-Announces-2010-Call-For-Entries-1289321.htm
In AdFocus, the 2010 Loerie Awards announce the Experiential and TV Promo, Video & Live Events judging panels; Draftfcb Cape Town Executive Creative Director Glynn Venter is set to be on the experiential panel.
http://www.adfocus.co.za/?p=3662 7/13/2010
CREATIVE
In Marketing Web and kapstadt.com, Draftfcb South Africa’s “Keep Flying” campaign now has a song featuring the award-winning Timothy Moloi, celebrated rap artist Mashona, a choir and Archbishop Desmond Tutu; Draftfcb South Africa Group CEO John Dixon is quoted.
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page74600?oid=128639&sn=Marketingweb%20detail&pid=71616
http://www.kapstadt.travel/allgemein/keep-flying-the-flag/
In FrontPageMag.com, the 2010 U.S. Census campaign enlisted multicultural agencies to engage everyone living in the U.S., Puerto Rico and its territories; Draftfcb New York is cited as the lead agency for the campaign.
http://frontpagemag.com/2010/07/13/promises-undelivered/
On The Marketing Site, the “Cooking Bear” restaurant joins the “Keep Flying” campaign created by Draftfcb South Africa.
http://www.themarketingsite.com/live/content.php?Item_ID=11894
AWARDS AND RECOGNITIONS
In BtoB Online, Draftfcb Executive Chairman Howard Draft will be a 2010 Direct Marketing Association (DMA) Hall of Fame inductee.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100713/MEDIABUSINESS/100719917
PEOPLE
In AdNews, Giovanni+Draftfcb Rio de Janeiro hires Erica Campbell as media director.
http://www.adnews.com.br/gente/105921.html
On The Marketing Site, the 2010 Loerie Awards announce the Experiential and TV Promo, Video & Live Events judging panels; Draftfcb Cape Town Executive Creative Director Glynn Venter is set to be on the Experiential panel.
http://www.themarketingsite.com/live/content.php?Item_ID=11895
In Earthtimes and TMCnet.com, the 2010 Global Awards have announced the call for entries; Draftfcb Healthcare Chairman Emeritus Tom Domanico is cited as The Global Awards Board chairman.
http://www.earthtimes.org/articles/press/call-for-entries,1381028.html
http://www.tmcnet.com/usubmit/2010/07/13/4898036.htm
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Mexico City VP, Planning and Research Mariana Hernandez shares a story, originally published in Adlatina, about “the fear of numbers.”
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=269 4/12/2010
CREATIVE
In Australian Creative, Draftfcb Chicago and Electric Art join forces to create a 3D mountain range in the newest Coors Light out-of-home campaign.
http://www.australiancreative.com.au/yaf-news/retouching-the-extreme
In The Chicago Sun-Times and The Courier News, Draftfcb Chicago launches the second phase of the new Cubs’ campaign for the 2010 season, “It’s a way of life.”
http://www.suntimes.com/business/lazare/2152825,CST-NWS-lew12b.article
http://www.suburbanchicagonews.com/couriernews/business/2152825,CST-NWS-lew12b.article
In The Calgary Herald, Draftfcb Toronto creates a popular, new Coors Light TV spot, “C’est chaud.”
http://www.calgaryherald.com/business/meets+girl+Girl+loses+beer/2788794/story.html
In Exchange4Media, Draftfcb+Ulka launches the new print campaign for John Players.
http://www.exchange4media.com/OutOfHome/news.asp?Section_id=26&News_id=37773&Tag=3307
AWARDS AND RECOGNITIONS
In Afaqs!, Draftfcb+Ulka wins big at Goafest 2010.
http://www.afaqs.com/perl/news/story.html?sid=26776_Goafest+2010:+Its+Ogilvy+India+and+Mudra+all+the+way
In Marketing Web, Draftfcb Cape Town’s Paul Carstens and Shani Naidoo are recognized as two of the few, traditional graphic design craftsmen to thrive in today’s industry.
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71629?oid=126667&sn=Marketingweb%20detail&pid=71616 2/1/2010
In The Financial Times, Draftfcb New York Chief Media Officer Rich Gagnon shares his thoughts on the ability to target specific groups on Facebook from a large pool of users.
http://www.ft.com/cms/s/0/bebb6864-0e9c-11df-bd79-00144feabdc0.html?nclick_check=1
In QSR Magazine, Draftcb Orange County VP/Management Director Will Starks is quoted on how consumers look to socially responsible companies for business.
http://www.qsrmagazine.com/articles/columnists/christopher_wolf/138/charity-1.phtml
In Les Echos, Draftfcb promotes diversity; Draftfcb Paris President Benoît Hery is quoted.
http://www.lesechos.fr/management/actu/020320719590-une-approche-globale-pour-promouvoir-la-diversite.htm
In The Gleaner, Draftfcb New York SVP/Group Management Director Wendy Glass attends the tourism minister’s reception and launch of the Usain Bolt Jamaica advertising campaign; Draftfcb New York created the commercials for the Jamaica Tourist Board.
http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html
In Exchange4Media, Business Standard and Domain-b, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=37097&Tag=2324
http://www.business-standard.com/india/news/the-returnhari-sadu/384291/
http://www.domain-b.com/brand_dossier/adv_brnd/20100130_ad_bids.html
In the Marketing Site, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes.
http://www.themarketingsite.com/live/content.php?Item_ID=10477
BLOG BUZZ
In Secret Origin, Draftfcb San Francisco partners with Mixercast to launch a unique, interactive ad campaign for the Dockers brand on “The Tonight Show” with Jay Leno.
http://cord.viviendasenlacosta.info/thing/388877 1/19/2010
In Ad Age, Giovanni+Draftfcb’s spot, featuring Gisele Bundchen, for Sky TV is recognized as one of the best Spanish-language ads of 2009. Juan Saux, founder and executive vice president of the West Andean region of Mayo Publicidad, a non-equity affiliate of Draftfcb, and is honored by Adlatina as one of the outstanding marketing executives of the year.
http://adage.com/hispanic/article?article_id=141542
In The Chicago Sun-Times, Lewis Lazare reports on the 2010 U.S. Census campaign, focusing on the Christopher Guest “engagement” spots; Draftfcb New York mentioned.
http://www.suntimes.com/business/lazare/1996380,CST-NWS-lew18.article
In Marketing magazine, Cadbury has announced its finalizing the terms of a takeover by Kraft after the U.S. food giant raised its bid to £11.5bn; Draftfcb is recognized as the agency responsible for introducing Oreo cookies to the UK.
http://www.marketingmagazine.co.uk/news/978156/Cadbury-Kraft-shake-hands-115bn-deal/
In BizCommunity, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes.
http://www.bizcommunity.com/Article/196/12/43748.html
In DM News, Google and Apple battle for mobile dominance; Draftfcb Chicago VP and Director of Mobile Platforms Patrick Moorhead is quoted.
http://www.dmnews.com/google-apple-battle-for-mobile-dominance/article/161410/
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Chicago SVP/Group Management Director Steve Schildwachter recommends an Age Age article to learn how small, international agencies successfully change with the times AND Draftfcb New York EVP/Group Management Director Jeff Tarakajian praises agency teamwork for the 2010 U.S. Census campaign.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=218
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=217
In Carrol Boyes’ blog, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign to showcase her six new pewter tableware ranges.
http://carrolboyes.blogspot.com/2010/01/elegant-new-look-from-draftfcb-cape.html
11/9/2009
In AdWeek, Draftfcb CEO and President Laurence Boschetto says that creativity and good leadership are what matter most when it comes to client needs in an increasingly commoditized world.
http://www.adweek.com/aw/content_display/community/columns/other-columns/e3i35ed869fbd929ccd45cc0268df3fea2e
In Publicita Italia, Draftfcb Milan gives presents to children in the Vicenza SOS Village and develops a computerization program for Draftfcb’s “Global Day of Giving.”
http://www.pubblicitaitalia.it/news/Creativita--Marketing/Eventi/draftfcb-si-schiera-con-i-bambini-con-il-global-day-of-giving_06110301.aspx
In Campaign Live, Draftfcb London receives commendation at the 2009 Campaign Big Awards for a Shred-it campaign.
http://www.campaignlive.co.uk/news/948604/Campaign-Big-Awards-2009---View-winners/?DCMP=ILC-SEARCH
In DM News, Draftfcb New York Executive Director of CRM Mike Brzozowski highlights the “Best Job in the World” campaign created by CumminsNitro.
http://www.dmnews.com/Best-Job-campaign-worthy-of-the-hype/article/157280/
In DMNews, third quarter earnings for the largest, four advertising holding companies do not reflect more positive digital advertising results; Draftfcb New York President Peter DeNunzio is quoted.
http://www.dmnews.com/Q3-declines-dont-tell-digital-story/article/157281/
In DM News, Draftfcb New York Executive Creative Director Keith Loell shares his thoughts on New England Lincoln Mercury Dealers, Camelback Mountain Resort and InStyler ads.
http://www.dmnews.com/Showcasing-creative-solutions-from-New-England-Lincoln-Mercury-Dealers-Camelback-Mountain-Resort-InStyler/article/157249/
In Marketing Web, Draftfcb Cape Town recently won its third gold Pendoring for the outdoor campaign “Matiesous” for Klipdrift.
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71639?oid=123251&sn=Marketingweb%20detail&pid=71639
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Chicago SVP and Group Management Director Steve Schildwachter says that the basis of all great advertising is good writing.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=203
In First Step Program, the First Step Program thanks Draftfcb for the agency’s “Global Day of Giving.”
http://firststepprogram.blogspot.com/2009/11/celebrating-global-day-of-giving-at.html
In Wolf and Digital, Draftfcb Malaysia participates in the agency’s “Global Day of Giving.”
http://wolfangdigital.com/blog/?p=241 10/7/2009
In Hispanic Ad, Latincast podcast of ADcolor honoree Eduardo Dehesa-Conde, senior vice president and group creative director at Draftfcb Chicago.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=28053
On Talk Radio 702, Jenny chats with Draftfcb’s Nkwenkwe Nkomo, chief scout, chairman of the Association of Advertising Agencies and winner of a lifetime achievement award at the Loeries Festival.
http://www.702.co.za/podcast/podcast_jennyinterview.asp
In B&T Magazine, it is announced that Draftfcb New Zealand has eight finalists in the AWARD Awards.
http://www.bandt.com.au/news/6D/0C06476D.asp
In BizCommunity, Toyota and Draftfcb South Africa selects a brindle Boxer named “Buddy” as their new advertising icon.
http://www.bizcommunity.com/Article/196/12/40759.html
In Publicita Italia, Draftfcb acquires its Swedish affiliate, Draftfcb Sweden.
http://www.pubblicitaitalia.it/news/Creativita--Marketing/Aziende/draftfcb-sbarca-in-svezia-peter-hwi-sara-ceo-dellagenzia-_06100536.aspx
In CB Newsletter and Doc News, Draftfcb launches “Matters,” a new online and magazine publication.
http://www.cbnews.fr/newsletter
http://www.docnews.fr/fr/archives/influencia.html?actu_id=938
BLOG BUZZ
In The FragerFactorBlog, Draftfcb San Francisco and New York develope a campaign to promote Milk-Bone’s cause-related marketing initiatives.
http://fragerfactor.blogspot.com/2009/10/paws-for-cause-com.html
On 10and5.com, Draftfcb Cape Town developed the “Spur’s Monday Night Burger Special” campaign concept.
http://www.10and5.com/2009/10/free-burger-by-draftfcb-ct/ 9/28/2009
In Advertising Age, Draftfcb New York will launch its 2010 U.S. Census campaign in January; Draftfcb New York EVP/Group Management Director Jeff Tarakajian details the challenges of reaching out to various ethnic groups in today’s world.
http://adage.com/article?article_id=139291
In Biz Community, Draftfcb South Africa Group Chairman Nkwenkwe Nkomo received a lifetime achievement award for his ongoing commitment and outstanding contribution to the brand communications industry at the 2009 Loerie Awards AND Draftfcb Johannesburg and Cape Town win big at the 2009 Loerie Awards.
http://www.bizcommunity.com/Article/196/414/40341.html
http://www.bizcommunity.com/Article/196/414/40345.html
In StopPress, Draftfcb Auckland Managing Director Justin Mowday responds to six questions pertaining to both himself and the business for “Hit for Six.”
http://www.stoppress.co.nz/news/2009/09/hit-for-six-draftfcb/
In Marketing Web, Draftfcb Johannesburg introduced Buddy, the charismatic boxer, last week in his television debut to promote the Toyota Corolla.
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page74600?oid=122270&sn=Marketingweb%20detail
In K9 Magazine, Draftfcb Chicago creates a pro bono campaign for the Shelter Pet Project, a partnership amongst the Ad Council, Humane Society of the U.S. and Maddie's Fund; Draftfcb Chicago President Mark Modesto quoted and Draftfcb Executive Chairman Howard Draft mentioned.
http://www.dogmagazine.net/archives/3994/facebook-twitter-and-myspace-to-help-dogs-in-rescues-find-homes/
In Melodika, Draftfcb Chicago launches a new public service announcement, featuring the voice of recording artist Christina Aguilera, in an effort to spread the word about Yum! Brands’ World Hunger Relief campaign.
http://www.melodika.net/index.php?option=com_content&task=view&id=9855&Itemid=50
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Vice President/Director of Procurement Nancy Murray shares some helpful tips to diverse suppliers that she picked up at last week’s Draftfcb-sponsored seminar, The New Dynamics of Diversity.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=187
In Ads of the World, Draftfcb Chicago’s Body by Milk campaign encourages teens to create their very own milk mustache ads on bodybymilk.com; for each ad created, $1 will go to the VH1 Save the Music Foundation.
http://adsoftheworld.com/media/online/milkpep_drink_milk_for_a_change 8/25/2009
In Crain’s Chicago Business, marketers, in response to a request from the Corn Refiners Association to eliminate high-fructose corn syrup (HFCS), unveil new campaigns promoting their HFCS-free consumer-packaged goods; Draftfcb's campaign for Kraft's Wheat Thins mentioned.
http://www.chicagobusiness.com/cgi-bin/news.pl?id=35226
BLOG BUZZ
In Mark Lives, Draftfcb Johannesburg teams up with internationally acclaimed animation firm BUF to create an “inspiring” television spot for the new generation Lexus RX.
http://www.marklives.com/wordpress/?p=760
8/21/2009
In Advertising Age, marketers, in response to a request from the Corn Refiners Association to eliminate high-fructose corn syrup (HFCS), launch new campaigns promoting their new HFCS-free consumer-packaged goods; Draftfcb's campaign for Kraft's Wheat Thins mentioned.
http://adage.com/article?article_id=138583
BLOG BUZZ
4/29/2009
In Adweek and Advertising Age, Draftfcb Chief Executive Officer and President Laurence Boschetto announces that Michael Fassnacht has been promoted to Worldwide Chief Strategy Officer.
http://www.adweek.com/aw/content_display/news/agency/e3i0dac803b1646d6afc5266d80cdf69df8
http://adage.com/article?article_id=136321
ALSO in Adweek, Draftfcb Chicago’s new spot, “Crib,” for Qwest is “Ad of the Day.”
http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=270086
In Advertising Age, Adweek, BNET and Seeking Alpha, Interpublic reports Q1 2009 earnings; cites Draftfcb for revenue growth and new client wins.
http://adage.com/agencynews/article?article_id=136312
http://www.adweek.com/aw/content_display/news/agency/e3i9888c62726ba4c4a40b11211f3b03076
http://www.bnet.com/2462-14025_23-292665.html
http://seekingalpha.com/article/133670-the-interpublic-group-of-companies-inc-q1-2009-earnings-call-transcript?page=2
In Biz Community.com, Draftfcb Cape Town’s print ad, “You can’t Teach a Hungry Child” for the Peninsula Feeding School is shortlisted for the 2009 Clio Awards.
http://www.bizcommunity.com/Article/196/70/35407.html
In Propmark, eAgora and Maxpress, Giovanni+Draftfcb’s Eliana Bueno will join the Brazilian ABDOH Digital Media Out-of-Home discussion.
http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?UserActiveTemplate=propmark&infoid=52193&sid=6
http://www.eagora.com.br/ler.php?idnew=61587&canid=20
http://www.maxpressnet.com.br/noticia.asp?TIPO=CE&SQINF=373138
In Propmark, Gazeta Mercantil, Tela Viva and Maxpress, Giovanni+Draftfcb launches a new advertising campaign for Sky HDTV.
http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?infoid=52190&sid=1
http://www.gazetamercantil.com.br/GZM_News.aspx?Parms=2465256,1,20,2
http://www.telaviva.com.br/News.asp?ID=127841&Chapeu
http://www.maxpressnet.com.br/noticia.asp?TIPO=PA&SQINF=373158
In Livemint, Draftfcb Ulka Chief Executive Officer MG Parameswaran discusses the negative effects clients experience when choosing “cost efficient” agencies.
http://www.livemint.com/2009/04/28215757/Advertisers-shift-accounts-for.html
BLOG BUZZ
In Trend Hunter, Mayo Draftfcb Quito creates “explosive” print ads for Cierto Express.
http://www.trendhunter.com/trends/cierto-express-ads
2/3/2009
In Adweek, Draftfcb New York wins Starbucks’ direct marketing and customer relationship management duties for the brand’s loyalty cards; Interpublic mentioned.
http://www.adweek.com/aw/content_display/news/account-activity/e3if2aba79ad08ad34cccfd31c439c74f9f
In CNN Money.com, Earthtimes, Trading Markets.com and Marketwire, Draftfcb Chicago appoints Doug Behm and Jon Flannery each as senior vice president/creative director; Draftfcb Chicago chief creative officer Rob Sherlock quoted.
http://money.cnn.com/news/newsfeeds/articles/marketwire/0470641.htm
http://www.earthtimes.org/articles/show/draftfcb-chicago-hires-doug-behm,700864.shtml
http://www.tradingmarkets.com/.site/news/Stock%20News/2154644/
http://www.marketwire.com/press-release/Draftfcb-NYSE-IPG-944579.html
In Sys-Con Media, Draftfcb Chicago wins the ProCure Treatment Centers integrated marketing chores; Draftfcb Chicago executive vice president/group management director Kurt Zoller quoted.
http://in.sys-con.com/node/829501
In The New York Times, Draftfcb hires David Jaye as its new executive vice president for digital in the Europe and Middle East regions; Interpublic mentioned.
http://www.nytimes.com/2009/02/02/business/media/02adnewsletter3.html?_r=1
In MediaPost’s News’ Marketing Daily, Draftfcb San Francisco launches Del Monte Foods’ largest campaign for its Pup-Peroni brand dog treats.
http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=99544
In Mobile News, Draftfcb Ulka is handed Tata Telecom’s GSM business.
http://ginwireless.wordpress.com/2009/02/02/tata-gsm-goes-to-ulka-draftfcb/
In Biz Community.com, Draftfcb Cape Town’s Sue Disler will speak at the Advancing Web 2.0 for Traditional Media conference.
http://www.bizcommunity.com/Article/196/16/32245.html |
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