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Ad Industry News > Categories
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9/7/2010
PEOPLE
In Screen Magazine, Draftfcb announces key management appointments across North America, including those for Michael Fassnacht, Dana Maiman and Mark Pacchini; Draftfcb CEO and President Laurence Boschetto is quoted and IPG is mentioned.
http://www.screenmag.com/story.l9?p=3653
In Stop Press, Ogilvy wins the August edition of the NAB’s Newspaper Ad of the Month award; Draftfcb New Zealand Creative Director Chris Schofield, who served as a competition judge, is quoted.
http://www.stoppress.co.nz/news/2010/09/ogilvy-cashes-in-after-winning-nab-ad-of-the-month/
OTHER INDUSTRY NEWS
In Ad Age, holding companies have and will continue to strategically streamline the number of individual shops and agency offices under the same network umbrellas; Draftfcb is mentioned for having been aligned with Dailey & Associates and IPG is mentioned.
http://adage.com/agencynews/article?article_id=145739
CREATIVE
In Adweek, Kraft launches a 23-day, national tour, bringing people together for a giggle contest; Draftfcb Chicago is mentioned.
http://www.adweek.com/aw/content_display/news/nontraditional/e3ic89e89e7caab6358c403175b0db00c42
In Coloribus, Draftfcb New York creates “Back to School,” a new TV spot for Oreo.
http://www.coloribus.com/adsarchive/tv-commercials/oreo-back-to-school-13907105/
BLOG BUZZ
In Extreme Events, the “Body by Milk” campaign is launched; Draftfcb Chicago is mentioned.
http://eventblog.ro/?p=1069 8/31/2010
AWARDS AND RECOGNITIONS
In Screen Africa and Biz Community, Draftfcb Johannesburg and Draftfcb Durban win a combined total of four awards at the June/July Creative Circle Awards; Draftfcb San Francisco SVP, Creative Director Gareth Paul sat on the judging panel.
http://www.screenafrica.com/page/news/ads/728441-JuneJuly-Creative-Circle-Award-results
http://retail.bizcommunity.com/Article/196/12/51627.html
PEOPLE
In Campaign, Michael Fassnacht is promoted to president of Draftfcb Chicago and Mark Pacchini is given sole responsibility of the S.C. Johnson business worldwide.
http://www.campaignlive.co.uk/news/rss/1024564/DraftFCB-worldwide-strategist-moves-US-role/
THOUGHT LEADERSHIP
In Strategy Online, Draftfcb’s “6.5 Seconds That Matter” operating system, which was presented at a seminar at the 2010 Cannes Lions, becomes a popular industry topic.
http://www.strategyonline.ca/articles/magazine/20100901/editorial.html
OTHER INDUSTRY NEWS
In The Star, Malaysia celebrates 53 years of independence by looking at some of the memorable TV commercials that marked the day; Draftfcb Malaysia is mentioned.
http://thestar.com.my/lifestyle/story.asp?file=/2010/8/28/lifefocus/6912771&sec=lifefocus
In Qudos Digital, Google and Apple compete for the best digital marketing capabilities; Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead is cited.
http://www.qudosdigital.co.uk/blog/the-field-of-digital-marketing-google-vs-apple/
In Business Day Online, the rate at which European companies are looking for creative agencies seems to be speeding up; Draftfcb is mentioned.
http://www.businessdayonline.com/index.php?option=com_content&view=article&id=12363:companies-manhunt-for-creative-agencies-looks-up&catid=127:advertising
BLOG BUZZ
In Best Ads on TV, Draftfcb Chicago launches a billboard for Miller Lite urging men to “Man Up.”
http://www.bestadsontv.com/news/blog.php?id=11896
In Keep Clicking Asia, Draftfcb Executive Chairman Howard Draft will be a speaker at the upcoming Spikes Asia Awards.
http://www.keepclicking.asia/main/2010/08/spikesasia-1.html 8/30/2010
CREATIVE
In Live Mint, Draftfcb+Ulka creates a new TV spot for Amul Paneer.
http://www.livemint.com/2010/08/27202322/A-mouthful.html?h=B
In Campaign India, Draftfcb+Ulka creates “Pay per use” TV spots in a new campaign for Tata Docomo; Draftfcb+Ulka National Creative Director KS Chakravarthy is quoted.
http://www.campaignindia.in/Article/230469,tata-docomo-creates-new-8216pay-per-use8217-tvcs.aspx
THOUGHT LEADERSHIP
In Screen Magazine, Draftfcb Chicago VP, Director of Digital Production Jason Mitton and EVP, Director of Creative Production Services Dan Zigulich share their thoughts on the recent Old Spice Twitter campaign.
http://www.screenmag.com/story.l9?p=3625
In News 21, advertisers try to reach the growing audience of young, bilingual Hispanics; Draftfcb Chicago SVP, Director of Multicultural Strategic Planning Ken Muench is quoted.
http://northwestern.news21.com/arts-media/tv-habits-of-young-hispanics-complicate-advertisers-lives/
OTHER INDUSTRY NEWS
In The New York Times, Michael Fassnacht is promoted to president of Draftfcb Chicago and Mark Pacchini is given sole responsibility of the S.C. Johnson business worldwide.
http://www.nytimes.com/2010/08/30/business/media/30addes.html?_r=1&src=busln
8/27/2010CREATIVE
In Adforum and Agency Spy, Draftfcb Chicago launches a billboard for Miller Lite, urging men to “Man Up.”
http://www.adforum.com/creative-work/ad/latest/34459087/miller-lite/draftfcb/
http://www.mediabistro.com/agencyspy/outdoor/miller_lite_encourages_northside_chicagoans_to_man_up_171972.asp
AWARDS AND RECOGNITIONS
In BizCommunity and Media Update, Draftfcb South Africa wins second place for the “Robyn Putter Top Brand Agency of the Year” category at the 2010 Sunday Times Top Brands Awards.
http://www.bizcommunity.com/Article/196/82/51521.html
http://mediaupdate.co.za/default.aspx?IDStory=29471
PEOPLE
In Guardian, Draftfcb London Head of Ideas Alistair Ross will sit on the creative judging panel of the 2011 Best Awards.
http://www.guardian.co.uk/best-awards-2011/maa-best-awards-entry-info
OTHER INDUSTRY NEWS
In Adweek and Reuters, Draftfcb aligns with Dailey, a sister IPG agency; Dailey will continue to operate independently.
http://www.adweek.com/aw/content_display/news/agency/e3i9b820010dbb05bb5c3b2f65ec12c84fa
http://www.reuters.com/article/idUS227414317120100826
In BizCommunity, the Keep Flying campaign, developed by Draftfcb South Africa, is hoping to set a new Guinness World Record.
http://www.bizcommunity.com/Article/196/423/51528.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart presents the 10th and final part of the Draftfcb Mobile Manifesto as described by Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=284
In Ads of the World and Pub Creativo, Draftfcb Bucharest creates new print ads for Raid.
http://adsoftheworld.com/media/print/raid_flashlight
http://www.pubcreativo.com/2010/08/raid-helicopter/
8/24/2010CREATIVE
In DM News, Draftfcb Chicago launches “Refuel America,” a mobile rewards program for MilkPEP; Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead is quoted.
http://www.dmnews.com/milkpep-launches-mobile-rewards-program-aimed-at-teens/article/177367/
THOUGHT LEADERSHIP
In Source E-Creative, Draftfcb Chicago EVP, Director of Creative Production Services Dan Zigulich is interviewed to discuss his role and career.
http://www.sourceecreative.com/news.php?ID=4860
In The Advertising Show, Draftfcb Chicago EVP, Global Retail Insight and Strategy Jim Lucas is interviewed.
http://www.theadvertisingshow.com/en/art/1499/
PEOPLE
In Hispanic Ad, Draftfcb Chicago SVP, Director of Media Research and co-author of “Advertising Media Planning” Roger Baron discusses the release of the book’s 7th edition.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=30249
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart sits down with Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead as he discusses parts seven through nine of the Draftfcb Mobile Manifesto.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=283
8/20/2010
THOUGHT LEADERSHIP
In Economic Times, Draftfcb+Ulka CEO, Executive Director M.G. Parameswaran investigates how experts are going beyond classical forms of marketing research with consumers; Draftfcb is mentioned.
http://economictimes.indiatimes.com/news/news-by-industry/cons-products/fmcg/Inception-will-have-to-wait-for-now/articleshow/6322266.cms?curpg=1
In Afaqs!, Larsen & Toubro Mutual Fund launches a country-wide, multilingual ad campaign; Draftfcb+Ulka National Creative Director KS Chakravarthy is quoted.
http://www.afaqs.com/news/story.html?sid=28043_Larsen+&+Toubro+Mutual+Fund:+Building+Solid+Foundations
In Mobile Marketer, experts respond to Apple’s decision to phase out cross-platform mobile and network Quattro Wireless to focus on iAd; Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead is quoted.
http://www.mobilemarketer.com/cms/sectors/marketing/7128.html
OTHER INDUSTRY NEWS
In From the Old and BuaNews Online, the Keep Flying campaign, developed by Draftfcb South Africa, will attempt to set a new Guinness World Record at the Tri Nations Match on Saturday; Draftfcb South Africa Group Chief Executive John Dixon is quoted.
http://fromtheold.com/news/south-africa/world-record-flag-attempt-saturdays-rugby-game-20290.html
http://www.buanews.gov.za/rss/10/10082010051001
In Biz Community, Scan Display experienced a 350% increase in business for the month of June due to World Cup related jobs; Draftfcb South Africa is mentioned.
http://www.bizcommunity.com/Article/196/94/51278.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart sits down with Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead as he discussed the first two points of the Draftfcb Mobile Manifesto.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=281 8/18/2010
THOUGHT LEADERSHIP
In Ad Age, Draftfcb Chicago EVP, Global Retail Insight and Strategy Jim Lucas discusses how consumers are using social media and mobile apps to shop and investigates how retailers are responding.
http://we.draftfcb.com/News/internal/pdfs1/Jim%20Lucas%20byliner%20_%20%20%20Shopper%20Marketing%20beyond%20the%20store_%208%2017%2010.pdf
In DTC Perspectives, experts take notice of the successful rebranding effort made by Healthy Choice, with TV ads featuring actress Julia Louis-Dreyfus; Draftfcb Healthcare Managing Director Stu Klein is quoted.
http://www.dtcperspectives.com/article/MDPA-Minute+dots+-Goal-of-Healthy-Choice-Rebranding-Is-To-Break-Through-Fog-of-Familiarity/270.html
In Business of Cinema, South Asian entertainment network Zee TV announces a partnership with Nielsen to monitor its television ratings and trends in top U.S. markets; Draftfcb New York Chief Media Officer Rich Gagnon quoted.
http://businessofcinema.com/news.php?newsid=16858
CREATIVE
In The Marketing Site, Draftfcb Johannesburg creates a new campaign for Toyota Corolla emphasizing the vehicle’s “fan club” appeal.
http://www.themarketingsite.com/live/content.php?Item_ID=12247
OTHER INDUSTRY NEWS
In South Africa Info and Screen Africa, the Keep Flying campaign, developed by Draftfcb South Africa, will attempt to set a new Guinness World Record.
http://www.southafrica.info/2010/flagrecordattempt.htm
http://www.screenafrica.com/page/news/ads/Keep_Flying_campaign%27s_world_record_attempt
In Adweek, three finalists remain in the California Lottery pitch; Draftfcb is mentioned.
http://www.adweek.com/aw/content_display/news/account-activity/e3ife8f78e6cf42ac221609681f5cb9132a
In Street Insider, the U.S. Census Bureau will return $1.6 billion to the government given a strong public response that was partly due to the groundbreaking integrated marketing communications efforts of Draftfcb New York and its 13 partner agencies.
http://www.streetinsider.com/Press+Releases/U.S.+Census+Bureau%26apos%3Bs+Integrated+Marketing+Program+Led+by+Draftfcb+New+York+Contributes+to+$1.6+Billion+Budget+Surplus/5891380.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart sits down with co-author of “Advertising Media Planning” and Draftfcb Chicago SVP, Director of Media Research Roger Baron to discuss the release of the book’s 7th edition.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=280
In DRAFTFCBlog, Draftfcb New York Chief Media Officer Rich Gagnon discusses how as a fully-integrated agency, Draftfcb has helped lead the trend in the move to re-bundle media, offering a more holistic approach to clients.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=278 8/16/2010
AWARDS AND RECOGNITIONS
In The New York Times, the Direct Marketing Association Hall of Fame will welcome Draftfcb Executive Chairman Howard Draft and Crain Communications President Rance Crain to its 2010 inductee list; Interpublic mentioned.
http://www.nytimes.com/2010/08/16/business/media/16adnewsletter3.html?src=busln
THOUGHT LEADERSHIP
In Advertising Age, industry experts discuss whether mobile units should be housed via creative agencies or media shops; Draftfcb’s partnership with mobile-technology firm Velti mentioned, Draftfcb Chicago Director of Mobile Platforms Patrick Moorhead quoted and Interpublic mentioned.
http://adage.com/agencynews/article?article_id=145401
In The Wall Street Journal, Biz Report and Pocket Gamer, iAd, Apple’s recently launched mobile advertising service platform, experiences major obstacles concerning delays and the company’s involvement with the creative process; Draftfcb Chicago Director of Mobile Platforms Patrick Moorhead quoted and Interpublic mentioned.
http://online.wsj.com/article/SB10001424052748703321004575427892781417642.html?mod=googlenews_wsj
http://www.bizreport.com/2010/08/control-freaks-apple-frustrate-iad-advertisers.html#
http://www.pocketgamer.biz/r/PG.Biz/iAd/news.asp?c=22866
OTHER INDUSTRY NEWS
In Biz Community, the 2010 Pendoring Awards submission deadline is extended to August 30; the winner in the student category will be offered an internship at Draftfcb.
http://www.bizcommunity.com/Article/196/12/51090.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Joshua Dysart shares a video by Draftfcb South Africa Chief Executive Officer John Dixon on the “Keep Flying” campaign.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=277
In guardian.co.uk PDA: The Digital Content Blog and Mobile Marketing Watch, Apple’s iAd service platform experiences major challenges concerning delays and the company’s involvement with the creative process; Draftfcb Chicago Director of Mobile Platforms Patrick Moorhead quoted and Interpublic mentioned.
http://www.guardian.co.uk/technology/pda/2010/aug/16/apple-advertising
http://www.mobilemarketingwatch.com/two-sided-story-new-report-says-iad-off-to-a-rocky-start-cites-apples-tight-control-8490/
8/5/2010
THOUGHT LEADERSHIP
In Arab News, Draftfcb Global Chief Creative Officer Jonathan Harries is interviewed about the attention span of consumers and the development of the Draftfcb operating system, 6.5 Seconds That Matter.
http://arabnews.com/economy/article87946.ece
In Earthtimes and Marketwire, Draftfcb Chicago strengthens its mobile offering, partners with Velti, a leader in mobile marketing and advertising technology solutions; Draftfcb North America President Mark Modesto, Draftfcb Chicago EVP/Group Management Director, Digital Chris Miller and Draftfcb Chicago Vice President and Director of Mobile Platforms Patrick Moorhead are quoted.
http://www.earthtimes.org/articles/press/velti-increase-capabilities,1413381.html
http://www.marketwire.com/press-release/Draftfcb-Strengthens-Mobile-Offering-Partners-With-Industry-Leader-Velti-Increase-Capabilities-LSE-VEL-1300546.htm
CREATIVE
In Advertolog, Draftfcb Johannesburg creates “Botha,” a TV spot to raise awareness for The Apartheid Museum in Johannesburg.
http://www.advertolog.com/museum/print-outdoor/botha-9650155/
OTHER INDUSTRY NEWS
In Campaign, Nivea calls a pitch for its UK digital advertising account; Draftfcb London is mentioned.
http://www.campaignlive.co.uk/news/1020590/Nivea-prepares-hire-digital-agency/
In Afaqs! and Marketing Interactive, creative duties for Tata Indicom, Tata Teleservices’ CDMA business, are up for review; Draftfcb+Ulka is one of the agencies in consideration.
http://www.afaqs.com/perl/news/story.html?sid=27887_Tata+Teleservices+creative+mandate+up+for+review
http://www.marketing-interactive.com/news/21322
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the principles of crowd-sourcing and how it can be leveraged to build a globally connected organization.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=274 8/2/2010
THOUGHT LEADERSHIP
In Mobile Marketer, Draftfcb Chicago strengthens its mobile offering, partners with Velti, a leader in mobile marketing and advertising technology solutions; Draftfcb Chicago Vice President and Director of Mobile Platforms Patrick Moorhead is interviewed.
http://www.mobilemarketer.com/cms/news/advertising-agencies/6973.html
CREATIVE
In Trading Markets, Yahoo! Business, PR Inside and Forbes, Taco Bell introduces its new Cantina Tacos; Draftfcb Orange County is handling the TV ads and in-store signage.
http://www.tradingmarkets.com/news/press-release/yum_taco-bell-r-serves-up-all-new-cantina-tacos-and-introduces-carnitas-shredded-pork-and-corn-tortilla-1081247.html
http://ca.us.biz.yahoo.com/bw/100802/20100802005303.html?.v=1
http://www.pr-inside.com/taco-bell-serves-up-all-new-cantina-r2035448.htm
http://www.forbes.com/feeds/businesswire/2010/08/02/businesswire143272925.html
NEW BUSINESS
In Agency Spy, Draftfcb San Francisco is appointed CRM agency for Electronic Arts.
http://www.mediabistro.com/agencyspy/draftfcb/draft_sf_nabs_eas_crm_biz_169444.asp
AWARDS AND RECOGNITIONS
In Biz Community and 10 and 5, Draftfcb South Africa’s digital and interactive specialist agency, Mesh, took first and second place at the Creative Circle Ad of the Month Awards.
http://www.bizcommunity.com/Article/196/12/50648.html
http://10and5.com/2010/08/the-creative-circle-digital-results/
OTHER INDUSTRY NEWS
In DM News, Interpublic reported an increase in revenue for 2Q’10, exceeding analyst expectations; Draftfcb is mentioned.
http://www.dmnews.com/interpublic-publicis-report-q2-first-half-revenue-gains/article/175871/
In The Chicago Sun-Times, Energy BBDO/Chicago teams up with a new bidder, the Northstar Lottery Group; Draftfcb Chicago is mentioned.
http://www.suntimes.com/business/lazare/2556228,CST-NWS-lew02.article
http://blogs.suntimes.com/media/2010/07/energy_bbdochicago_casts_its_f.html 7/21/2010
CREATIVE
In Australian Creative and Media e Marketing, Draftfcb Sydney launches “Maitres Chocolatiers At Work,” Lindt Australia’s first Australian made campaign.
http://www.australiancreative.com.au/news/first-australian-made-lindt-campaign
http://grupomediamarketing.org/?p=27083
On 10and5.com, Draftfcb Johannesburg creates “Daddy Cool,” a TV spot for Vodacom.
http://10and5.com/tag/draftfcb-johannesburg/
NEW BUSINESS
In Marketing Interactive, Draftfcb Greater China is appointed the communications agency for Mengniu in China; Draftfcb Greater China Chairman and CEO Pully Chau is quoted.
http://marketing-interactive.com/news/21022
AWARDS AND RECOGNITIONS
On MMM Online, Draftfcb Healthcare is a finalist in five categories for the upcoming MM&M Awards 2010.
http://www.mmm-online.com/and-the-finalists-are/article/174755/
THOUGHT LEADERSHIP
In Shine 2010, Draftfcb South Africa Group Chief Executive John Dixon is interviewed regarding the successful “Keep Flying” campaign.
http://www.shine2010.co.za/Community/media/p/123313.aspx
On Searchbusinessanalytics.com, Draftfcb Chicago VP, Customer Intelligence Director Pradeep Kumar discusses the new phenomenon of social media analytics.
http://searchbusinessanalytics.techtarget.com/news/2240020413/Successful-social-media-analytics-requires-commitment-experimentation
In Afaqs!, Hindustan Unilever Limited (HUL) has recreated the website of its Sunsilk brand; Draftfcb+Ulka Vice President Lakshmipathy Bhat is quoted.
http://digital.afaqs.com/perl/digital/news/story.html?sid=27747_Vdopia+hires+Lovnish+Bhatia+as+general+manager+business+development
BLOG BUZZ
In Jillustration, Draftfcb New York Art Director Merry Natalia helps create illustration sets for Plan B.
http://jillustration.blogspot.com/2010/07/tick-tock-tick-tockwith-draftfcb.html 7/14/2010
CREATIVE
In The Daily Maverick, The Good News and Screen Africa, Draftfcb South Africa launches a campaign, the Fly the Flag initiative, to maintain national pride since the 2010 FIFA World Cup has ended; Draftfcb South Africa Group Chief Executive John Dixon is quoted.
http://www.thedailymaverick.co.za/article/2010-07-14-sa-country-of-flying-flags-and-marketing-campaigns-to-match
http://www.sagoodnews.co.za/public_sector/keep_flying_campaign_encourages_sa_to_keep_patriotism_alive.html
http://www.screenafrica.com/page/news/industry/Brands_want_to_%27Keep_Flying%27
PEOPLE
In Adobo Magazine, Draftfcb Chicago Chief Creative Office Rob Sherlock will be on this year’s TV/Cinema, Print, Outdoor and Radio jury at Spikes Asia 2010.
http://www.adobomagazine.com/global/module.php?id=1279095285971&LM=news.level1
In Market Wire, the 2010 Global Awards have announced the call for entries; Draftfcb Healthcare Chairman Emeritus Tom Domanico is cited as The Global Awards Board chairman.
http://www.marketwire.com/press-release/The-Global-Awards-Announces-2010-Call-For-Entries-1289321.htm
In AdFocus, the 2010 Loerie Awards announce the Experiential and TV Promo, Video & Live Events judging panels; Draftfcb Cape Town Executive Creative Director Glynn Venter is set to be on the experiential panel.
http://www.adfocus.co.za/?p=3662 7/6/2010
CREATIVE
In Marketing Web, Biz Community, Fin24 and Totally Mad, Draftfcb South Africa launches a national campaign, the Fly the Flag initiative, to maintain national pride after the 2010 FIFA World Cup ends; Draftfcb South Africa Group Chief Executive John Dixon is quoted.
http://www.totallymad.co.za/?idstory=27488
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71627?oid=128518&sn=Marketingweb%20detail&pid=71616
http://www.bizcommunity.com/Article/196/147/49632.html
http://www.fin24.com/AdReview/Advertising-and-Marketing/Hangover-cure-20100704
In Media News International, Draftfcb Orange County launches a fully integrated “Smokey the Bear” campaign for the Ad Council, the USDA Forest Service and the National Association of State Foresters; Draftfcb Orange County Senior Vice President, Group Management Director Hilary Hamer quoted.
http://www.mnilive.com/2010/07/smokey-bear-stars-in-new-psas/
THOUGHT LEADERSHIP
In Research, MRWeb, WaayTV, News Observer, KHQ and Passion Stew, Draftfcb launches the Institute of Decision Making to better understand and influence consumers’ decisions; Draftfcb Global Chief Strategy Officer Michael Fassnacht and Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted.
http://www.research-live.com/news/news-headlines/draftfcb-opens-institute-of-decision-making/4003075.article
http://www.mrweb.com/drno/news11938.htm
http://www.waaytv.com/Global/story.asp?S=12741900&nav=menu635_9_5_1
http://www.newsobserver.com/2010/07/05/565882/agency-launches-study-to-understand.html
http://www.khq.com/Global/story.asp?S=12741900
http://passionstew.blogspot.com/2010/07/draft-fcb-creates-institute-focused-on.html
PEOPLE
In Indian Television and Echange4Media, it is reported that Draftfcb APAC and Africa CFO Nagesh Alai is a presidential nominee for the Advertising Agencies Association of India (AAAI).
http://www.indiantelevision.com/mam/headlines/y2k10/july/julymam15.php
http://www.exchange4media.com/e4m/news/fullstory1.asp?news_id=38693§ion_id=1&tag=4661
BLOG BUZZ
In 10and5, Draftfcb South Africa creates a foosball competition to keep the World Cup spirit alive.
http://10and5.com/2010/07/draftfcb-foosball-league/
In Coloribus, Draftfcb Chicago unveils a 20-second viral video, “Vuvuzelas,” for Off! bug spray.
http://www.coloribus.com/adsarchive/online-viral/off-spray-vuvuzelas-13760805/ 7/2/2010
CREATIVE
In Advertising Age, Draftfcb Orange County launches a fully integrated “Smokey the Bear” campaign for the Ad Council, the USDA Forest Service and the National Association of State Foresters; Draftfcb Orange County Senior Vice President, Group Management Director Hilary Hamer quoted.
http://adage.com/goodworks/post?article_id=144777
http://www.dmnews.com/forest-service-ad-council-launch-integrated-smokey-the-bear-campaign/article/173790/
THOUGHT LEADERSHIP
In CNBC, MediaPost’s Media Daily News, MSN Money, News Blaze and Examiner, Draftfcb launches the Institute of Decision Making to better understand and influence consumers’ decisions; Draftfcb Global Chief Strategy Officer Michael Fassnacht and Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted.
http://classic.cnbc.com/id/38040439
http://www.mediapost.com/publications/index.cfm?art_aid=131321&art_searched=&fa=Articles.showArticle&page_number=0&passFuseAction=PublicationsSearch.showSearchReslts
http://articles.moneycentral.msn.com/news/article.aspx?feed=PR&Date=20100701&ID=11671780
http://newsblaze.com/story/2010070109380200002.pnw/topstory.html
http://www.examiner.com/p-477182~Draftfcb_Launches_Institute_of_Decision_Making.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Joshua Dysart continues to share video interviews from the 2010 Cannes Lions Advertising Festival.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=267
In Media Bistro’s Agency Spy and Ads of the World, Draftfcb Chicago unveils a 20-second viral video, “Vuvuzelas,” for Off! bug spray.
http://www.mediabistro.com/agencyspy/ha/draftfcb_addresses_the_vuvuzela_problem_166491.asp
http://adsoftheworld.com/media/tv/off_world_cup_vuvuzela_problem_fix
In Coloribus, Draftfcb Kuala Lumpur creates a print ad for Off! bug spray.
http://www.coloribus.com/adsarchive/prints/off-draft-fcb-kuala-lumpur-malaysia-10329605/ 7/1/2010
AWARDS AND RECOGNITIONS
In PR Newswire, Draftfcb Chicago is again named one of “Chicago’s 101 Best and Brightest Companies to Work For” by the National Association for Business Resources.
http://www.prnewswire.com/news-releases/this-years-101-best-and-brightest-companies-to-work-for-in-chicago-announced-by-national-association-for-business-resources-97511174.html
THOUGHT LEADERSHIP
In Smartbrief, MSN Money, Bloomberg Businessweek, PR Newswire, Ad Blog News and Centredaily.com, Draftfcb launches the Institute of Decision Making to better understand and influence consumer’s decisions; Draftfcb San Francisco Director of Strategic Planning Matthew Willcox will serve as the unit’s director and Draftfcb Global Chief Strategy Officer Michael Fassnacht is quoted.
http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=01AA6095-FF9D-465C-B985-BD284D0A3581©id=C2C97DAA-F740-436C-A14B-96C703D32CCB&brief=IAB&sb_code=rss&&campaign=rss
http://articles.moneycentral.msn.com/news/article.aspx?feed=PR&Date=20100701&ID=11671780&topic=TOPIC_LICENSING_MARKETING_AGREEMENTS&isub=1
http://investing.businessweek.com/research/markets/news/article.asp?docKey=600-201007011236PR_NEWS_USPR_____CG29812-1¶ms=timestamp||07/01/2010%2012:36%20PM%20ET||headline||Draftfcb%20Launches%20Institute%20of%20Decision%20Making||docSource||PR%20Newswire||provider||ACQUIREMEDIA
http://www.prnewswire.com/news-releases/draftfcb-launches-institute-of-decision-making-97594089.html
http://adcrowdblognews.blogspot.com/2010/06/draftfcblog-draftfcbs-institute-of.html
http://www.centredaily.com/2010/07/01/2072256/draftfcb-launches-institute-of.html
In AAAA, Valor Econômico, Blog da Marili, Blue Bus and LatinSpots, Draftfcb hosts a seminar at the 2010 Cannes Lions to discuss the “6.5 Seconds That Matter” operating system.
http://www.aaaa.org/news/agency/Pages/062210_draftfcb_cannes.aspx
In Independent Trailer, small businesses are taking advantage of lower marketing costs; Draftfcb West Coast SVP, Media Director Michael Knott is quoted.
http://independentretailer.com/2010/07/01/marketing-opps-for-small-biz/
CREATIVE
In SHOOT Online, Draftfcb Orange County creates “Terrible,” a new spot supporting Taco Bell’s $2 Meal Deals featuring Charles Barkley.
http://www.shootonline.com/go/index.php?name=Release&op=view&id=rs-web2-155120-1277936746-2
PEOPLE
In AAAA, Draftfcb Chicago hires Sarah Montague as senior vice president, group management director to help lead the Volkswagen account.
http://www.aaaa.org/news/agency/Pages/062810_DraftfcbVolkswagen.aspx
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Associate Soraya Eltomey interviews Draftfcb San Francisco Director of Strategic Planning Matthew Willcox who explains the Institute of Decision Making.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=265 6/30/2010
THOUGHT LEADERSHIP
In The New York Times and UsHour.com, Draftfcb launches the Institute of Decision Making to better understand and influence consumer’s decisions; Draftfcb San Francisco Director of Strategic Planning Matthew Willcox will serve as the unit’s director and Draftfcb Global Chief Strategy Officer Michael Fassnacht is quoted.
http://www.nytimes.com/2010/06/30/business/media/30adco.html
http://www.ushour.com/advertising-a-quest-to-learn-what-drives-consumer-decisions/
In New York Festivals, Draftfcb Chicago Chief Creative Officer Rob Sherlock discusses his creative philosophy and 6.5 Seconds That Matter in a video interview.
http://newyorkfestivals.tv/interviews/draftfcb-chicago
CREATIVE
In Market Watch and PR Newswire, Draftfcb Orange County develops a series of PSAs for Smokey Bear and the prevention of wildfires; Draftfcb Orange County SVP, Group Management Director Hilary Hamer is quoted.
http://www.marketwatch.com/story/smokey-bear-returns-to-remind-americans-only-you-can-prevent-wildfires-2010-06-30?reflink=MW_news_stmp
http://multivu.prnewswire.com/mnr/adcouncil/44925/
PEOPLE
In Media Post, The Chicago Sun Times and Agency Spy, Draftfcb Chicago hires Sarah Montague as senior vice president, group management director to help lead the Volkswagen account.
http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-6-29&art_type=23
http://blogs.suntimes.com/media/2010/06/sarah_montague_returns_to_draf.html
http://www.mediabistro.com/agencyspy/news/tuesday_odds_and_ends_166165.asp
In Biz Community, Draftfcb South Africa Group Executive Creative Director Brett Morris, Deputy Creative Director Neo Mashigo and Creative Director Erin Brooks will be judges at this year’s Loerie Awards
http://www.bizcommunity.com/Article/410/12/49488.html
In Media Post, Laura Maness is hired as vice president, director of business development to lead new business efforts for Draftfcb West Coast.
http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-6-29&art_type=23
AWARDS AND RECOGNITIONS
In HorizonT, derStandard.at and extradienst, Draftfcb Partners made the Cyber Lions shortlist with “Battered Women’s Shelter.”
http://www.horizont.at/newsdetail/news/cannes-lions-vier-weitere-chancen-fuer-oesterreich.html
http://derstandard.at/1276413700736/CyberDesign-Und-wieder-vier-Shortlistplaetze-fuer-Oesterreich
http://www.extradienst.at/Artikel.33+M59b0931f439.0.html 6/28/2010
CREATIVE
In DM News, Draftfcb Orange County launches the “Super Delicious Ingredient Force” for Taco Bell; Draftfcb Chicago is mentioned as also handling creative duties and Draftfcb Orange County SVP, Group Creative Director Jeff Maerov is quoted.
http://www.dmnews.com/taco-bell-counts-on-superheros-in-crm-program/article/173300/
In Biz Community and Totally Mad, Tennant McKay creates images for a new Old Mutual campaign, developed by Draftfcb Johannesburg.
http://www.bizcommunity.com/Article/196/11/49411.html
http://www.totallymad.co.za/default.aspx?IDStory=27199
AWARDS AND RECOGNITIONS
On The Cannes Lions website, Draftfcb Partners made the Cyber Lions shortlist with “Battered Women’s Shelter.”
http://www.canneslions.com/work/cyber/entry.cfm?entryid=5214&award=99
On ACT-Responsible.org, Draftfcb sponsors Ad Forum’s ACT Responsible exhibition at the 2010 Cannes Lions; Draftfcb Executive Chairman Howard Draft is quoted.
http://www.act-responsible.org/ACT/ACTINCANNES2010/ACTIVEPARTNERS.htm
http://www.act-responsible.org/public/
THOUGHT LEADERSHIP
In Hispanic Ad, Draftfcb presented a seminar on its 6.5 Seconds That Matter operating system at the 2010 Cannes Lions; Draftfcb North America Executive Creative Director Tom O’Keefe is quoted.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=29889
PEOPLE
In Stop Press, Draftfcb New Zealand Creative Director and Radio Lions Juror Chris Schofield is interviewed in Cannes.
http://www.stoppress.co.nz/opinion/2010/06/fat-chewed-and-chins-wagged-as-draftfcbs-schofield-gets-probed-in-cannes/
In MediaPost, Draftfcb Chicago hires Chip Hoyt as executive vice president, group management director of retail.
http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-6-22&art_type=23
BLOG BUZZ
In Advertolog, Draftfcb Johannesburg creates “El Loco” for Toyota.
http://www.advertolog.com/toyota/radio/el-loco-13735905/ 6/25/2010
CREATIVE
In Marketing Magazine, Draftfcb Toronto develops the creative for the new can and bottle packaging for Coors Light, which has two visible thermal inks to illustrate two levels of cold.
http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100625_100806_2348
In B&T and AdNews, Draftfcb Sydney creates a new campaign for Lindt in the Australian market, designed to launch the company’s Swiss Gold Chocolate range; Draftfcb Sydney Director of Account Service Harry Preston and Creative Director Simon Edwards are quoted.
http://www.bandt.com.au/news/5C/0C06A85C.asp
http://www.bandt.com.au/dirplus/images/bttoday/newsletter/25_06_2010.pdf
http://www.adnews.com.au/news/lindt-adopts-new-approach
In Produ, AMAP and Multipress, Draftfcb Stockholm receives praise for its interactive viral film, Radiotjänst; Draftfcb Stockholm Creative Director Anders Dalenius is quoted.
http://produ.com/Publicidad/index.html?Noti=79777
http://www.amap.com.mx/noticia.php?id=3479
http://multipress.com.mx/articulos.php?id_sec=11&id_art=12100&id_ejemplar=0
Similar stories can also be viewed on Merca2.0 and Latinadsales.com.
http://www.merca20.com/?s=VIRAL+CREADO+POR+DRAFTFCB (translation required)
http://www.latinadsales.com/index.php?nota=796 (translation required)
AWARDS AND RECOGNITIONS
In Biz Community, Draftfcb Johannesburg has three ads make the Film Lions and Film Craft Lions shortlist at the 2010 Cannes Lions.
http://retail.bizcommunity.com/Article/196/12/49361.html
THOUGHT LEADERSHIP
In AAAA and CB Newsletter, Draftfcb hosts a seminar at the 2010 Cannes Lions to discuss the “6.5 Seconds That Matter” operating system; Draftfcb North America Executive Creative Director Tom O’Keefe is quoted.
http://www.aaaa.org/news/agency/Pages/062210_draftfcb_cannes.aspx
http://cbwebletter.fr/2010/06/22/vous-avez-65-secondes-pour-decider-de-lire-cet-article/
PEOPLE
In Biz Community, Draftfcb South Africa Creative Director Kabelo Moshapalo will be on the digital judging panel of this year’s Loerie Awards.
http://retail.bizcommunity.com/Article/410/12/49354.html
In E-Marketing, Draftfcb Paris President Benoît Héry is reappointed to the board of the Association of French Communication Agencies (AACC).
http://www.e-marketing.fr/Breves/Renouvellement-du-conseil-d-administration-de-l-AACC-34009.htm
In Afaqs!, Draftfcb+Ulka Executive Director and CEO Ambi M.G. Parameswaran will be present at the upcoming Consumer Awards 2010.
http://www.afaqs.com/perl/media/media_newslets/?id=45464
BLOG BUZZ
In DRAFTFCBlog and Agency Spy, Draftfcb Corporate Communications Associate Soraya Eltomey interviews Draftfcb New York VP, Group Media Director Bhavana Smith about the accessibility of video content and how it affects advertisers.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=263
http://www.mediabistro.com/agencyspy/news/thursday_odds_and_ends_165695.asp
In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho reflects on Day 5 of the 2010 Cannes Lions.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=264
In süperfad, view Draftfcb Chicago’s “Protégé,” created for Kmart.
http://superfad.com/work/project/KMart-Protege 6/24/2010
THOUGHT LEADERSHIP
In Lions Daily News, Draftfcb Global Chief Creative Office Jonathan Harries gives advice to the younger generation entering the advertising industry.
http://www.lionsdailynews.com/archive.htm?lid=78
CREATIVE
In MediaPost, Draftfcb Chicago’s “100% Party Planner” app created for el Jimador Tequila is the Random iPhone App of the week.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130784
In Post and Parcel, Draftfcb London helps develop a new campaign for the UK Post Office.
http://postandparcel.info/33638/retail-news/uk-post-office-delivers-new-advertising-campaign/
In Advertolog, Draftfcb Bucharest creates “Cockroach,” a print ad for Raid.
http://www.advertolog.com/raid/print-outdoor/cockroach-12402805/
In Coloribus, Draftfcb South Africa creates “Calvary,” a new ad for Sonovision Sound Studios.
http://www.coloribus.com/adsarchive/outdoor/sonovision-cavalry-11533205/
AWARDS AND RECOGNITIONS
In Stop Press, Draftfcb New Zealand’s new TV spot for the National Depression Initiative featuring John Kirwan is one of the commercials of the week.
http://www.stoppress.co.nz/news/2010/06/les-mills-billboard-gets-tagged-by-patriotic-moustachioed-gym-bandits/
PEOPLE
In Ad Age, Laura Maness is hired as vice president, director of business development to lead new business efforts for Draftfcb West Coast.
http://adage.com/article?article_id=144637
In Adweek’s RealTimeCannes, Draftfcb Global Retails and Promotions Officer Tina Manikas talks about the promo & activation Grand Prix winner at the Cannes Lions.
http://www.realtimecannes.com/2010/06/video-promo-jury-president-tina-manikas.html
In Business 24-7 and Lions Daily News, the first awards of the 2010 Cannes Lions have been announced; promo & activation category winners were selected by the international jury led by Draftfcb Global Retail and Promotions Officer Tina Manikas.
http://www.business24-7.ae/companies-markets/media/uae-ad-agency-shines-at-cannes-2010-06-24-1.259024
http://www.lionsdailynews.com/archive.htm?lid=92
On IndianTelevision.com, Draftfcb+Ulka Executive Director and CEO Ambi M.G. Parameswaran will be present at the upcoming Consumer Awards 2010.
http://www.indiantelevision.com/release/y2k10/june/junerel61.php
BLOG BUZZ
In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho reflects on Day 4 of the 2010 Cannes Lions.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=262
In Ads of the World and Popsop, Draftfcb Orange County creates the “Super Delicious Ingredient Force” for Taco Bell.
http://adsoftheworld.com/media/tv/taco_bell_when_hunger_calls_the_super_delicious_ingredient_force_comes_to_the_rescue
http://popsop.com/35884
In MediaTile, Draftfcb Chicago invites MediaTile, along with 19 other companies, to be part of an internal event to discuss and illustrate digital signage solutions.
http://blog.mediatile.com/blog/signs-of-the-times/0/0/-be-daring-be-inspired-be-there-with-draftfcb 6/22/2010
CREATIVE
In The New York Times, an interested reader asks questions about the new State Farm Insurance ads; Draftfcb Chicago is cited as the creator of these new spots.
http://www.nytimes.com/2010/06/21/business/media/21adnewsletter2.html?scp=1&sq=draftfcb&st=cse
PEOPLE
In The New York Times and AAAA, Draftfcb Chicago hires Chip Hoyt as executive vice president, group management director of retail.
http://www.nytimes.com/2010/06/21/business/media/21adnewsletter3.html?scp=2&sq=draftfcb&st=cse
http://www.aaaa.org/news/agency/Pages/061610_draftfcb_hoyt.aspx
In Screen Africa, Draftfcb South Africa Group Executive Creative Director Brett Morris and Deputy Creative Director Neo Mashigo will be judges at this year’s Loerie Awards.
http://www.screenafrica.com/pls/cms/page?s=2054%2c4715%2c0%2c0%2c103%2c581284%2cJudging_line-up_at_Loeries
In Screen Africa, Biz Community and Taxi, the first awards of the 2010 Cannes Lions have been announced; fifty-five promo & activation category winners were selected by the international jury led by Draftfcb Global Retail and Promotions Officer Tina Manikas.
http://www.screenafrica.com/pls/cms/page?s=2054%2c4609%2c0%2c0%2c103%2c582266%2cCannes_Lions_winners_in_Promo__Activation_PR__Direct_
http://medical.bizcommunity.com/Article/196/14/49198.html
http://www.designtaxi.com/news/32115/Cannes-Lions-Announces-First-4-Awards/
THOUGHT LEADERSHIP
In The Economic Times, India ranks fifth at Cannes among countries with the highest number of entries, but has not performed well in the Promo & Activation and Direct categories; Draftfcb Global Retail and Promotions Officer and Promo & Activation Jury President Tina Manikas is quoted.
http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Cannes-Dismal-performance-in-promo-becomes-talk-of-the-town/articleshow/6076571.cms
In Ad Age, Brand Republic, USA Today, The Economic Times, Afaqs! and Adweek’s RealTimeCannes, the 2010 Cannes Lions promo & activation category winners have been announced; Draftfcb Global Retail and Promotions Officer and Promo & Activation Jury President Tina Manikas is quoted.
http://adage.com/cannes2010/article?article_id=144568
http://www.brandrepublic.com/news/1011191/AMV-BBDO-UK-winner-Promo---Activation-Lions/
http://content.usatoday.com/communities/livefrom/post/2010/06/cannes-juries-raise-a-glass-to-gatorade/1
http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Cannes-India-opens-account-with-silver--bronze/articleshow/6076566.cms
http://www.afaqs.com/perl/news/story.html?sid=27453_Cannes+2010:+Ogilvy+India+gets+its+first+Promo+Lion
http://www.realtimecannes.com/2010/06/tbwachiatday-wins-two-grand-prix-in-promo-and-pr-for-gatorade-replay.html
BLOG BUZZ
In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho shares her thoughts on Day 2 in Cannes, discussing two successful seminars hosted by Go Viral and JWT.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=260
In Adland and Elsterama, Draftfcb Stockholm Creative Director Anders Dalenius is interviewed in Cannes; he shares his thoughts on advertising, creatives today and his agency’s successful “Hero” campaign.
http://adland.tv/content/anders-dalenius-draftfcb-stockholm-breaking-rules-create-something-new
http://elsterama.com/anders-dalenius-draftfcb-stockholm-breaking-rules-create-something-new 6/17/2010
CREATIVE
In The Orange County Business Journal, Draftfcb Orange County creates the “Super Delicious Ingredient Force” for Taco Bell; Draftfcb Orange County SVP, Group Creative Director Jeff Maerov is quoted.
http://www.ocbj.com/news/2010/jun/06/kia-revives-hamsters-lull-next-big-launch/
PEOPLE
In Stop Press, Draftfcb New Zealand Creative Director Chris Schofield is on the Radio Lions jury at this year’s Cannes Lions Festival.
http://www.stoppress.co.nz/news/2010/06/cannes-kiwis-meet-the-chosen-ones/
In PROMO, Draftfcb Chicago hires Chip Hoyt as executive vice-president, group management director of retail.
http://promomagazine.com/news/0617-draftfcb-hires-hoyt/
AWARDS AND RECOGNITIONS
In the Communication Arts Exhibit, Draftfcb Chicago and Tool’s Miller Lite “Carry-All” TV spot is featured in this week’s creative exhibit.
http://www.commarts.com/exhibit/miller-lite-carry-all.html
THOUGHT LEADERSHIP
In Meio&Mensagem, Draftfcb EVP, Global Retail & Promotions Officer and president of the Promo & Activations jury at Cannes, Tina Manikas, shares her thoughts on the importance of the category.
http://www.mmonline.com.br/eventos/cannes/2010/noticia/Entrevista__Tina_Manikas,_presidente_do_juri_de_Promo
OTHER INDUSTRY NEWS
In AdFocus, entries are open for the 2011 Pendorings; an internship with Draftfcb South Africa is listed as an award for student winners and Draftfcb Johannesburg develops the Pendorings’ ad campaign.
http://www.adfocus.co.za/?p=3531 6/14/2010
CREATIVE
In Indian Express, Draftfcb+Ulka unveils the next installment of HCL’s “Technology that Touches Lives” campaign with a new television spot.
http://www.indianexpress.com/news/HCL-comes-up-with-3rd-Mr-HCL-ad/632996
NEW BUSINESS
In Adweek, Rob Lobster has narrowed its search for an agency to handle creative and media planning duties; Draftfcb Chicago is reportedly one of those four agencies.
http://www.adweek.com/aw/content_display/news/agency/e3i3e9fe8a77ad6bd90f3aa30ce117bd403
THOUGHT LEADERSHIP
In Ad Age, Draftfcb Chicago EVP, Group Management Director Steve Schildwachter responds to the article “Brits Say BP Isn’t So Bad.”
http://adage.com/article?article_id=144412
In Ad Age, attendance at the 2010 Cannes Lions is slightly up, but attendees can expect more modest parties and a stronger marketer presence; a Draftfcb executive is quoted.
http://adage.com/cannes2010/article?article_id=144420
AWARDS AND RECOGNITIONS
In Adweek, the Draftfcb New York U.S. Census team wins “Best Branded Content, $25 Million or More” and “Best Multicultural Media Plan” in the “2010 Media Plan of the Year” contest; Draftfcb New York Chief Media Officer Rich Gagnon, VP, Group Media Director Bhavana Smith and VP, Associate Media Director Vito Ellison are quoted.
http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3icd5f9626039b502cdacaf82eb536d845?pn=2
http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3icd5f9626039b502cdacaf82eb536d845?pn=7
In Earth Times, Draftfcb San Francisco and Isobar North America win a silver at the 2010 Effie Awards for “Active Personal Trainer,” a campaign for EA SPORTS.
http://www.earthtimes.org/articles/press/work-behalf-ea-sports,1339890.html
In HorizonT, Draftfcb sponsors the Roger Hatchuel Academy at the upcoming Cannes Lions.
http://www.horizont.at/index.php?RDCT=81821e5e76ed66c439aa
PEOPLE
In Hispanic Ad¸OC Metro, Hispanic Market Weekly and Agency Spy, Draftfcb Orange County hires Yolanda Alarcón Cassity as senior vice president, group management director to lead the agency’s multicultural efforts in the West Coast; Draftfcb North America President Mark Modesto is quoted.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=29777
http://www.ocmetro.com/movers-and-shakers-Yolanda-Cassity.aspx
http://www.hispanicmarketweekly.com/featureArticle.cms?id=2813
http://www.mediabistro.com/agencyspy/news/monday_morning_stir_164499.asp
OTHER INDUSTRY NEWS
In The New York Times, Ewan Paterson starts this month at DDB Chicago as the new creative director; Draftfcb Chicago is mentioned.
http://www.nytimes.com/2010/06/11/us/11cncadvertise.html 6/7/2010
CREATIVE
In Media Asia, Draftfcb Shanghai launches a new nationwide Kraft Chips Ahoy! campaign featuring the “cookie guy.”
http://www.media.asia/searcharticle/2010_06/Chips-Ahoy--Limbo--China/40161?src=mostpop
In Pub, Draftfcb Belgium develops a new activation for Kraft.
http://www.pub.be/pub/content_news.aspx?id=98378&LangType=2060
In Trading Markets, in celebration of its new tagline, “So Good,” KFC will launch a free food giveaway; Draftfcb Chicago is cited as creator of the first spot to feature the new tagline.
http://www.tradingmarkets.com/news/stock-alert/ktfbf_kentucky-fried-chicken-cooks-up-so-good-free-food-contest-967001.html
In The Orange County Business Journal, Draftfcb Orange County creates the “Super Delicious Ingredient Force” for Taco Bell; Draftfcb Orange County SVP, Group Creative Director Jeff Maerov is quoted.
http://www.ocbj.com/news/2010/jun/06/kia-revives-hamsters-lull-next-big-launch/
AWARDS AND RECOGNITIONS
In Ad Age, Draftfcb Chicago Managing Director Karen Sauder is featured among the “2010 Women to Watch.”
http://adage.com/womentowatch2010/article?article_id=144239
In Campaign India and Biz Community, Draftfcb sponsors the Roger Hatchuel Academy at the upcoming Cannes Lions; Draftfcb Global Chief Creative Officer Jonathan Harries is quoted.
http://www.campaignindia.in/news/2010/06/07/draftfcb-sponsors-roger-hatchuel-academy-at-cannes-lions
http://marketing.bizcommunity.com/Article/223/48/48567.html
NEW BUSINESS
On Contactlenses.co.uk, Bausch + Lomb launches a new application for Apple’s iPhone and iPod touch devises; Draftfcb London is cited as the agency now handling the company’s European advertising account.
http://contactlenses.co.uk/contactlensesnews/article30390/bausch--lomb-launches-new-iphone-app.html?catid=6&pageNo=1 6/3/2010
CREATIVE
In Trading Markets, Draftfcb Orange County creates the ads for Taco Bell’s newly launched $2 Meal Deal, starring Charles Barkley.
http://www.tradingmarkets.com/news/press-release/yum_taco-bell-r-slam-dunks-new-2-meal-deal-ad-for-nba-finals-starring-charles-barkley-962451.html
In QSR Magazine and The Street, in honor of the launch of its new advertising tagline, “So Good,” KFC is creating a free food giveaway for 100 of the brand’s fans in each of at least 50 restaurants across all 50 states on June 17; Draftfcb Chicago is mentioned as creator of the first spot to feature the new tagline.
http://www.qsrmagazine.com/articles/news/story.phtml?id=11035
http://www.thestreet.com/story/10772135/1/kfc-colonel-unlocks-secret-recipe8230-for-free-extra-crispy8482-strips.html?cm_ven=GOOGLEFI
AWARDS AND RECOGNITIONS
In Life PR, Draftfcb is sponsoring the 2010 Roger Hatchuel Academy during the 57th Annual Cannes Lions International Advertising Festival in France.
http://www.lifepr.de/pressemeldungen/cannes-lions-international-advertising-festival/boxid-167983.html
In Biz Community, entries for the 2010 Pendoring Awards open on June 4; Draftfcb Johannesburg develops the ad campaign for the awards, one of the prizes for student winners is an internship at Draftfcb.
http://www.bizcommunity.com/Article/196/12/48530.html
THOUGHT LEADERSHIP
In DTC Perspectives, Draftfcb Healthcare EVP, Managing Director Stuart Klein will head the group of speakers at an upcoming workshop hosted by DTC Perspectives.
http://www.dtcperspectives.com/article/DTC-Workshop-Focuses-on-Creating-Impactful-Ads,-Media-Plans/251.html
In The L.A. Times and The Examiner, small businesses are taking advantage of lower marketing costs; Draftfcb West Coast SVP, Media Director Michael Knott is quoted.
http://articles.latimes.com/2010/jun/01/business/la-fi-cheap-ads-20100602/2
http://www.examiner.com/x-46585-LA-Marketing-Examiner~y2010m6d2-Smaller-businesses-have-decided-to-test-the-advertising-waters
OTHER INDUSTRY NEWS
In MM&M Online, Amgen has deployed “500 to 1,000” sales representatives in support of Prolia; Draftfcb New York is cited as having Prolia’s consumer account.
http://www.mmm-online.com/amgen-deploys-up-to-1000-reps-on-prolia-approval/article/171627/
In The Wall Street Journal, the recession continues to hit advertising agency creative departments; Draftfcb New York is cited as having creative positions open.
http://online.wsj.com/article/SB10001424052748703561604575282812453307290.html?KEYWORDS=suzanne+vranica
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Mexico City VP, Planning and Research Mariana Hernandez shares her published article about how we use our brains.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=256 6/2/2010
CREATIVE
In Market Watch, in honor of the launch of its new advertising tagline, “So Good,” KFC is creating a free food giveaway for 100 of the brand’s fans in each of at least 50 restaurants across all 50 states; Draftfcb Chicago is mentioned as creator of the first spot to feature the new tagline.
http://www.marketwatch.com/story/kfc-colonel-unlocks-secret-recipe-for-free-extra-crispytm-strips-2010-06-02?reflink=MW_news_stmp
AWARDS AND RECOGNITIONS
In Screen Africa, entries for the 2010 Pendoring Awards open on June 4; Draftfcb Johannesburg develops the ad campaign and one of the prizes for student winners is an internship at Draftfcb.
http://www.screenafrica.com/news/ads/541547.htm
OTHER INDUSTRY NEWS
In The Chicago Sun-Times, even though graduating seniors are still struggling to find jobs, the National Association of Colleges and Employers job outlook survey showed that employers plan to increase college hiring by 5.3 percent this year from 2009; Draftfcb Chicago is mentioned.
http://www.suntimes.com/business/2338520,CST-NWS-Grads01.article
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Associate Soraya Eltomey interviews Draftfcb New York SVP, Group Media Director Ted Ellet as he shares his thoughts on the evolution of TV viewership.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=255
In Adrants, Draftfcb Orange County receives praise for the creation of Taco Bell’s “Super Delicious Ingredient Force.”
http://www.adrants.com/2010/06/taco-bells-super-delicious-ingredient.php 5/24/2010
BLOG BUZZ
In The Harvard Business Review, the Global Managers Meeting keynote speaker, Bill Taylor, praises Draftfcb and discusses the numbers that matter.
http://blogs.hbr.org/taylor/2010/05/whats_your_holy_st_number.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29
CREATIVE
In Brandweek, Draftfcb New York launches a new campaign surrounding the concept of “joy” for Kraft Foods’ Chips Ahoy! brand.
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i3088c639a8acf60c20c950655b649ebf
In Ad Age, Draftfcb Chicago is instrumental in KFC’s new “so good” tagline.
http://adage.com/article?article_id=144035
AWARDS AND RECOGNITIONS
In AAAA, Draftfcb Chicago is recognized as one of the best places to work in Illinois by The Illinois State Chamber of Commerce, the Illinois Chapter of the Society of Human Resource Managers and The Business Ledger; Draftfcb North America President Mark Modesto and Draftfcb Chicago Director of Human Resources Robin Rosen are quoted.
http://www2.aaaa.org/news/agency/Pages/052010_draftfcb.aspx
THOUGHT LEADERSHIP
In Pharmaceutical Executive, Draftfcb Chicago SVP, Group Strategic Planning Director Kate Caldwell writes an article encouraging marketers to focus on busy women and their need to make decisions about their personal healthcare.
http://digital.findpharma.com/nxtbooks/advanstar/pe_201005/#/146
OTHER INDUSTRY NEWS
In Media Post, Kraft Foods/Nabisco Wheat Thins is using the upcoming Bonnaroo Music and Arts Festival as a platform for its “The Crunch is Calling” campaign; Draftfcb New York is mentioned.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=128712 5/18/2010
CREATIVE
On RBR.com, Taco Bell launches the new $2 Meal Deal; Draftfcb Orange County will handle its television advertising and in-store signage.
http://www.rbr.com/media-news/advertising/24253.html
In Campaign Brief, Draftfcb New Zealand has collaborated with Digipost to create New Zealand’s first 3D commercial designed specifically for movie theaters for MINI SOHO; Draftfcb New Zealand ECD James Mok is quoted AND Draftfcb New Zealand launches another campaign where consumers will be able to choose, personalize and purchase their new MINI’s entirely online via the new MINI Online Store.
http://www.campaignbrief.com/2010/05/draftfcb-and-digipost-create-n.html
http://www.campaignbrief.com/nz/2010/05/nz-firsts-continue-with-draftf.html
In Stop Press, in their new campaign, Draftfcb New Zealand and MINI have assigned each of the 15 new cars a number to reflect a distinct personality.
http://www.stoppress.co.nz/news/2010/05/mini-and-draftfcb-driving-change/
In Media Post, Draftfcb Chicago develops the “What would the world be like without self-expression?” theme for Sharpie.
http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=128333
In Biz Community, Draftfcb Johannesburg develops an outdoor campaign for two new Lexus models; Draftfcb Johannesburg’s Leon Moodley is quoted.
http://www.bizcommunity.com/Article/196/70/47854.html
AWARDS AND RECOGNITIONS
In IT News Online, Draftfcb Healthcare Chairman Emeritus Tom Domanico is announced a juror for the CLIO Healthcare Awards for the Television/Film/Cinema/RadioJury category. http://www.itnewsonline.com/showprnstory.php?storyid=101388
PEOPLE
In Screen Africa, Pablo Del Campo, CEO of Del Campo Nazca Saatchi & Saatchi, Argentina, has been appointed as the Advertising Jury Chairman for the Loerie Awards in South Africa; Draftfcb Johannesburg ECD and Creative Circle Chairman Brett Morris is quoted.
http://www.screenafrica.com/news/ads/512001.htm
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Chicago Copywriter Jaime Groth discusses how a more personal touch works in advertising today and uses Apple’s “Mac vs. PC” campaign as an example.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=252 4/26/2010
CREATIVE
In Screen Africa, Draftfcb Johannesburg creates a new TV spot for Toyota’s Aurix Sport X, featuring brand spokesdog, Buddy, and a new canine; Draftfcb Johannesburg Executive Creative Director James Cloete is quoted.
http://www.screenafrica.com/news/ads/485946.htm
NEW BUSINESS
In Afaqs! and Top News, Draftfcb+Ulka wins the creative duties for Hero Honda Motors’ Commonwealth Games 2010 sponsorship project and Queen’s Baton Relay sponsorship projects.
http://www.afaqs.com/perl/news/story.html?sid=26909_+Draftfcb+Ulka+wins+Hero+Hondas+Commonwealth+Games+2010+sponsorship+project
http://www.topnews.in/draftfcb-ulka-bags-hero-honda-s-cwg-account-2259809
THOUGHT LEADERSHIP
In Ad Age, Draftfcb Chicago has 55 multicultural specialists working on accounts such as State Farm, Kmart and Taco Bell; Draftfcb Chicago SVP/Group Management Director of Multicultural Marketing Simon El-Hage and SVP/Director of Multicultural Planning Ken Muench are quoted.
http://adage.com/agencynews/article?article_id=143483
In Ad Age, agencies are increasingly lowering account-management roles; Draftfcb Chicago highlights their importance in the case of the MillerCoors’ and Miller Lite creative duty consolidation. Draftfcb Chicago EVP/Group Management Director Marty Stock is quoted.
http://adage.com/agencynews/article?article_id=143494
AWARDS AND RECOGNITIONS
In The Israeli Diamond Industry, Draftfcb Shimoni Finkelstein qualifies for the prestigious Clio Awards, and will compete in the Campaign Design category.
http://www.israelidiamond.co.il/english/News.aspx?boneID=918&objID=6981
In Ad Age, Draftfcb is ranked #2 among “Top U.S. Agencies from All Disciplines,” as well as #9 among “Top Worldwide Consolidated Agencies;” IPG is ranked #4 among “World’s Top 50 Agencies from All Disciplines.”
http://adage.com/images/random/datacenter/2010/agencynetworks2010.pdf
In Ad Age, view the 2009 worldwide revenue for the Draftfcb network, Draftfcb Healthcare and Rivet.
http://adage.com/images/random/datacenter/2010/agencyfamilytrees2010.pdf
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht weighs the pros and cons between open and closed systems of approach for enterprises.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=246 4/12/2010
CREATIVE
In Australian Creative, Draftfcb Chicago and Electric Art join forces to create a 3D mountain range in the newest Coors Light out-of-home campaign.
http://www.australiancreative.com.au/yaf-news/retouching-the-extreme
In The Chicago Sun-Times and The Courier News, Draftfcb Chicago launches the second phase of the new Cubs’ campaign for the 2010 season, “It’s a way of life.”
http://www.suntimes.com/business/lazare/2152825,CST-NWS-lew12b.article
http://www.suburbanchicagonews.com/couriernews/business/2152825,CST-NWS-lew12b.article
In The Calgary Herald, Draftfcb Toronto creates a popular, new Coors Light TV spot, “C’est chaud.”
http://www.calgaryherald.com/business/meets+girl+Girl+loses+beer/2788794/story.html
In Exchange4Media, Draftfcb+Ulka launches the new print campaign for John Players.
http://www.exchange4media.com/OutOfHome/news.asp?Section_id=26&News_id=37773&Tag=3307
AWARDS AND RECOGNITIONS
In Afaqs!, Draftfcb+Ulka wins big at Goafest 2010.
http://www.afaqs.com/perl/news/story.html?sid=26776_Goafest+2010:+Its+Ogilvy+India+and+Mudra+all+the+way
In Marketing Web, Draftfcb Cape Town’s Paul Carstens and Shani Naidoo are recognized as two of the few, traditional graphic design craftsmen to thrive in today’s industry.
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71629?oid=126667&sn=Marketingweb%20detail&pid=71616 4/8/2010
CREATIVE
On the Official Site of the Chicago Cubs, Draftfcb Chicago unveils the Cubs’ new campaign for the 2010 season, “It’s a way of life;” Draftfcb North America Chief of Staff Bill McCarthy is quoted.
http://chicago.cubs.mlb.com/news/article.jsp?ymd=20100408&content_id=9141550&vkey=news_chc&fext=.jsp&c_id=chc
In the Montreal Gazette, Draftfcb Toronto creates a popular, new Coors Light TV spot, “C’est chaud.”
http://www.montrealgazette.com/business/Steamy+beer+gaining+cult+status/2775678/story.html
In Pub Creativo and Ads of the World, Draftfcb Chicago displays its creative talent in constructing the Coors Light mountains.
http://www.pubcreativo.com/2010/04/coors-light-mountains/
http://adsoftheworld.com/media/outdoor/coors_light_mountains
AWARDS AND RECOGNITION
On the Favourite Website Awards (FWA) website, the 2010 Census “Portraits of America” interactive video experience, via Draftfcb New York, is featured as Site of the Day
http://www.thefwa.com/
THOUGHT LEADERSHIP
In Biz Community, Draftfcb Johannesburg Managing Director Jerry Mpufane gave an address at the PRISA PRISM Awards ceremony.
http://www.bizcommunity.com/Article/196/94/46465.html 3/30/2010
CREATIVE
On CNNmoney.com and Earthtimes, Draftfcb Chicago creates the new website for Prismacolor®; Draftfcb Chicago | | | | | | |