8/31/2010
AWARDS AND RECOGNITIONS
In Screen Africa and Biz Community, Draftfcb Johannesburg and Draftfcb Durban win a combined total of four awards at the June/July Creative Circle Awards; Draftfcb San Francisco SVP, Creative Director Gareth Paul sat on the judging panel.
http://www.screenafrica.com/page/news/ads/728441-JuneJuly-Creative-Circle-Award-results
http://retail.bizcommunity.com/Article/196/12/51627.html
PEOPLE
In Campaign, Michael Fassnacht is promoted to president of Draftfcb Chicago and Mark Pacchini is given sole responsibility of the S.C. Johnson business worldwide.
http://www.campaignlive.co.uk/news/rss/1024564/DraftFCB-worldwide-strategist-moves-US-role/
THOUGHT LEADERSHIP
In Strategy Online, Draftfcb’s “6.5 Seconds That Matter” operating system, which was presented at a seminar at the 2010 Cannes Lions, becomes a popular industry topic.
http://www.strategyonline.ca/articles/magazine/20100901/editorial.html
OTHER INDUSTRY NEWS
In The Star, Malaysia celebrates 53 years of independence by looking at some of the memorable TV commercials that marked the day; Draftfcb Malaysia is mentioned.
http://thestar.com.my/lifestyle/story.asp?file=/2010/8/28/lifefocus/6912771&sec=lifefocus
In Qudos Digital, Google and Apple compete for the best digital marketing capabilities; Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead is cited.
http://www.qudosdigital.co.uk/blog/the-field-of-digital-marketing-google-vs-apple/
In Business Day Online, the rate at which European companies are looking for creative agencies seems to be speeding up; Draftfcb is mentioned.
http://www.businessdayonline.com/index.php?option=com_content&view=article&id=12363:companies-manhunt-for-creative-agencies-looks-up&catid=127:advertising
BLOG BUZZ
In Best Ads on TV, Draftfcb Chicago launches a billboard for Miller Lite urging men to “Man Up.”
http://www.bestadsontv.com/news/blog.php?id=11896
In Keep Clicking Asia, Draftfcb Executive Chairman Howard Draft will be a speaker at the upcoming Spikes Asia Awards.
http://www.keepclicking.asia/main/2010/08/spikesasia-1.html 8/5/2010
THOUGHT LEADERSHIP
In Arab News, Draftfcb Global Chief Creative Officer Jonathan Harries is interviewed about the attention span of consumers and the development of the Draftfcb operating system, 6.5 Seconds That Matter.
http://arabnews.com/economy/article87946.ece
In Earthtimes and Marketwire, Draftfcb Chicago strengthens its mobile offering, partners with Velti, a leader in mobile marketing and advertising technology solutions; Draftfcb North America President Mark Modesto, Draftfcb Chicago EVP/Group Management Director, Digital Chris Miller and Draftfcb Chicago Vice President and Director of Mobile Platforms Patrick Moorhead are quoted.
http://www.earthtimes.org/articles/press/velti-increase-capabilities,1413381.html
http://www.marketwire.com/press-release/Draftfcb-Strengthens-Mobile-Offering-Partners-With-Industry-Leader-Velti-Increase-Capabilities-LSE-VEL-1300546.htm
CREATIVE
In Advertolog, Draftfcb Johannesburg creates “Botha,” a TV spot to raise awareness for The Apartheid Museum in Johannesburg.
http://www.advertolog.com/museum/print-outdoor/botha-9650155/
OTHER INDUSTRY NEWS
In Campaign, Nivea calls a pitch for its UK digital advertising account; Draftfcb London is mentioned.
http://www.campaignlive.co.uk/news/1020590/Nivea-prepares-hire-digital-agency/
In Afaqs! and Marketing Interactive, creative duties for Tata Indicom, Tata Teleservices’ CDMA business, are up for review; Draftfcb+Ulka is one of the agencies in consideration.
http://www.afaqs.com/perl/news/story.html?sid=27887_Tata+Teleservices+creative+mandate+up+for+review
http://www.marketing-interactive.com/news/21322
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the principles of crowd-sourcing and how it can be leveraged to build a globally connected organization.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=274 6/24/2010
THOUGHT LEADERSHIP
In Lions Daily News, Draftfcb Global Chief Creative Office Jonathan Harries gives advice to the younger generation entering the advertising industry.
http://www.lionsdailynews.com/archive.htm?lid=78
CREATIVE
In MediaPost, Draftfcb Chicago’s “100% Party Planner” app created for el Jimador Tequila is the Random iPhone App of the week.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=130784
In Post and Parcel, Draftfcb London helps develop a new campaign for the UK Post Office.
http://postandparcel.info/33638/retail-news/uk-post-office-delivers-new-advertising-campaign/
In Advertolog, Draftfcb Bucharest creates “Cockroach,” a print ad for Raid.
http://www.advertolog.com/raid/print-outdoor/cockroach-12402805/
In Coloribus, Draftfcb South Africa creates “Calvary,” a new ad for Sonovision Sound Studios.
http://www.coloribus.com/adsarchive/outdoor/sonovision-cavalry-11533205/
AWARDS AND RECOGNITIONS
In Stop Press, Draftfcb New Zealand’s new TV spot for the National Depression Initiative featuring John Kirwan is one of the commercials of the week.
http://www.stoppress.co.nz/news/2010/06/les-mills-billboard-gets-tagged-by-patriotic-moustachioed-gym-bandits/
PEOPLE
In Ad Age, Laura Maness is hired as vice president, director of business development to lead new business efforts for Draftfcb West Coast.
http://adage.com/article?article_id=144637
In Adweek’s RealTimeCannes, Draftfcb Global Retails and Promotions Officer Tina Manikas talks about the promo & activation Grand Prix winner at the Cannes Lions.
http://www.realtimecannes.com/2010/06/video-promo-jury-president-tina-manikas.html
In Business 24-7 and Lions Daily News, the first awards of the 2010 Cannes Lions have been announced; promo & activation category winners were selected by the international jury led by Draftfcb Global Retail and Promotions Officer Tina Manikas.
http://www.business24-7.ae/companies-markets/media/uae-ad-agency-shines-at-cannes-2010-06-24-1.259024
http://www.lionsdailynews.com/archive.htm?lid=92
On IndianTelevision.com, Draftfcb+Ulka Executive Director and CEO Ambi M.G. Parameswaran will be present at the upcoming Consumer Awards 2010.
http://www.indiantelevision.com/release/y2k10/june/junerel61.php
BLOG BUZZ
In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho reflects on Day 4 of the 2010 Cannes Lions.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=262
In Ads of the World and Popsop, Draftfcb Orange County creates the “Super Delicious Ingredient Force” for Taco Bell.
http://adsoftheworld.com/media/tv/taco_bell_when_hunger_calls_the_super_delicious_ingredient_force_comes_to_the_rescue
http://popsop.com/35884
In MediaTile, Draftfcb Chicago invites MediaTile, along with 19 other companies, to be part of an internal event to discuss and illustrate digital signage solutions.
http://blog.mediatile.com/blog/signs-of-the-times/0/0/-be-daring-be-inspired-be-there-with-draftfcb 6/7/2010
CREATIVE
In Media Asia, Draftfcb Shanghai launches a new nationwide Kraft Chips Ahoy! campaign featuring the “cookie guy.”
http://www.media.asia/searcharticle/2010_06/Chips-Ahoy--Limbo--China/40161?src=mostpop
In Pub, Draftfcb Belgium develops a new activation for Kraft.
http://www.pub.be/pub/content_news.aspx?id=98378&LangType=2060
In Trading Markets, in celebration of its new tagline, “So Good,” KFC will launch a free food giveaway; Draftfcb Chicago is cited as creator of the first spot to feature the new tagline.
http://www.tradingmarkets.com/news/stock-alert/ktfbf_kentucky-fried-chicken-cooks-up-so-good-free-food-contest-967001.html
In The Orange County Business Journal, Draftfcb Orange County creates the “Super Delicious Ingredient Force” for Taco Bell; Draftfcb Orange County SVP, Group Creative Director Jeff Maerov is quoted.
http://www.ocbj.com/news/2010/jun/06/kia-revives-hamsters-lull-next-big-launch/
AWARDS AND RECOGNITIONS
In Ad Age, Draftfcb Chicago Managing Director Karen Sauder is featured among the “2010 Women to Watch.”
http://adage.com/womentowatch2010/article?article_id=144239
In Campaign India and Biz Community, Draftfcb sponsors the Roger Hatchuel Academy at the upcoming Cannes Lions; Draftfcb Global Chief Creative Officer Jonathan Harries is quoted.
http://www.campaignindia.in/news/2010/06/07/draftfcb-sponsors-roger-hatchuel-academy-at-cannes-lions
http://marketing.bizcommunity.com/Article/223/48/48567.html
NEW BUSINESS
On Contactlenses.co.uk, Bausch + Lomb launches a new application for Apple’s iPhone and iPod touch devises; Draftfcb London is cited as the agency now handling the company’s European advertising account.
http://contactlenses.co.uk/contactlensesnews/article30390/bausch--lomb-launches-new-iphone-app.html?catid=6&pageNo=1 1/25/2010
In Ad Age, Draftfcb makes Ad Age’s agency A-List; Draftfcb Executive Chairman Howard Draft, CEO and President Laurence Boschetto and Global Chief Creative Officer Jonathan Harries are quoted.
http://adage.com/agencya-list09/article?article_id=141671
In DM News, Levi’s Dockers extends its “Wear the Pants” campaign to an interactive Super Bowl effort; Draftfcb San Francisco launches the spot “Men without Pants” during this year’s Super Bowl.
http://www.dmnews.com/levis-extends-wear-the-pants-campaign-to-interactive-super-bowl-effort/article/162162/
In Afaqs!, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka COO Sanjeev Bhargava and Creative Director Sanjay Sharma are quoted.
http://www.afaqs.com/perl/news/story.html?sid=26108
In The New York Times, Stuart Elliott provides an analysis of Super Bowl rivalries amongst marketers; Draftfcb Orange County client, Taco Bell, is mentioned in relation to Denny’s.
http://www.nytimes.com/2010/01/25/business/media/25adcol.html?scp=2&sq=stuart%20elliott&st=cse
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses how millennials will successfully transform into effective team leaders while developing smarter critical thinking skills AND Draftfcb Chicago SVP/Group Management Director Steve Schildwachter discusses why diversity is important in marketing and how to achieve it in the workplace.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=219
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=220
In Advertising, Draftfcb New York creates “Grazina,” a video produced for the 2010 Census website, www.2010.census.gov.
http://www.t-mug.org/advertising-company/u-s-census-bureau-grazina-commercial
In Coffee Break Time, Draftfcb Hamburg creates TV spot for Nivea.
http://yasescofeetime.blogspot.com/2010/01/sensitive-skin-nivea-adv.html 10/23/2009
In AdWeek, Advertising Age, the Ad News, Chicago Sun-Times, Domain-b.com and 4A’s website, Mark Modesto is named president of Draftfcb North America.
http://www.adweek.com/aw/content_display/news/agency/e3i62edbb41c75b175bafd00172dd2b2f33
http://adage.com/agencynews/article?article_id=139859
http://adnews.us/?p=2110
http://blogs.suntimes.com/media/2009/10/mark_modesto_promoted_to_north.html
http://www.domain-b.com/people/in_the_news/20091023_mark_modesto.html
http://www2.aaaa.org/news/agency/Pages/102209_modesto.aspx
In USA Today, Draftfcb New York launches an interactive site for the Census Bureau, which will be communicated through various social media outlets.
http://www.usatoday.com/news/nation/census/2009-10-23-census-website_N.htm?csp=34
In the Campaign Brief, Draftfcb New Zealand performs well at the 2009 International ECHO Awards, winning silver for Ministry of Health’s “The Lowdown” and bronze for BMW’s “X6 Launch”.
http://www.campaignbrief.com/2009/10/best-job-in-the-world-wins-bes-1.html
BLOG BUZZ
In DRAFTFCBlog, Dan Brough, search director at Draftfcb New York, shares his thoughts on the Microsoft-Google social media search battle.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=197
On Media Cat Online, Draftfcb is recognized for its new initiative, “matter(s)”; Draftfcb Vice Chairman and Global Chief Creative Officer Jonathan Harries, is quoted.
http://www.mediacatonline.com/Home/HaberDetay/?haberid=46485
In The KMiec Ramblings, Draftfcb Chicago Media Planner Jen Beio is listed as one of the 50 people to follow on Twitter; her username is @lilmissjen.
http://www.thekmiecs.com/misc/50-people-you-need-to-follow-on-twitter-today/ 2/6/2009
In The Wall Street Journal, Adweek, Advertising Age and BNET, Draftfcb names Howard Draft executive chairman, Laurence Boschetto president/chief executive officer and Jonathan Harries vice chairman/chief creative officer; Interpublic chief executive officer Michael Roth quoted.
Also in Adweek, Draftfcb New York launches a new spot, called “Oz,” for Chips Ahoy! which is named "Ad of the Day."
11/8/2008
In the New York Times, Draftfcb New York names Michael Simons chief creative officer and Draftfcb Healthcare is handed assignments on the Johnson & Johnson pharmaceutical business; Draftfcb chief creative officer Jonathan Harries and Interpublic mentioned.
http://www.nytimes.com/2008/11/10/business/media/10addes.html |
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