AWARDS & RECOGNITION
In The Timaru Herald, Draftfcb New Zealand has been named 2010 Agency of the Year by the Fairfax/AdMedia Agency of the Year Awards; Draftfcb New Zealand CEO Bryan Crawford was also named “CEO of the Year.”
http://www.stuff.co.nz/timaru-herald/business/3459393/DraftFCB-named-top-ad-agency
In Campaign Brief, Draftfcb New York Chief Creative Officer Michael Simons has relinquished his position, accepting his newly appointed role as worldwide executive creative director on Draftfcb’s Kraft business AND Draftfcb New Zealand Creative Director Chris Schofield will sit on the Radio Lions Jury for the 2010 Cannes Lions.
http://www.campaignbrief.com/2010/03/michael-simons-to-draftfcbs-wo.html
http://www.campaignbrief.com/2010/03/countdown-to-cannes-lions-2010-1.html
In the Best Ads on TV and Campaign Brief, Draftfcb New York Chief Creative Officer Michael Simons is selected as this week’s guest judge to review this week’s best ads.
http://bestadsontv.com/
http://www.campaignbrief.com/2010/02/bestads-top-6-of-the-week-now-28.html
In Restaurants & Institutions, Draftfcb Orange County creates an extensive TV and radio campaign for Taco Bell’s new Five Buck Box; Draftfcb Orange County Executive Creative Director Teddy Brown is quoted.
http://www.rimag.com/article/447284-Taco_Bell_Debuts_NBA_Five_Buck_Box.php
BLOG BUZZ
In The Best Ads on TV, Giovanni+Draftfcb creates a print ad for Glade Sense & Spray.
http://bestadsontv.com/news/blog.php?id=9944
In The New York Times, additional languages, social media presence and a boost in the advertising budget are three of the major changes of the 2010 U.S. Census campaign; Draftfcb New York EVP and Group Management Director Jeff Tarakajian and Draftfcb Chief Creative Officer Michael Simons are quoted.
http://www.nytimes.com/2010/01/14/business/media/14adco.html?scp=1&sq=draftfcb&st=cse
In The USA Today, the 2010 U.S. Census campaign launches; Draftfcb New York is cited as the lead advertising agency and Draftfcb New York EVP and Group Management Director Jeff Tarakajian is quoted.
http://www.usatoday.com/news/nation/census/2010-01-13-census_N.htm?csp=34
In Ad Age, Aurelio Lopes takes over as regional president of Draftfcb Latin America this month; Lopes will keep his current position as president of Giovanni+Draftfcb in Sao Paulo, Brazil.
http://adage.com/globalnews/article?article_id=141481
On Reelchicago.com, Draftfcb Chicago hires Kevin Drew Davis as SVP and Digital Group Creative Director.
http://www.reelchicago.com/reel.cfm
In Campaign India, Draftfcb+Ulka creates a new campaign for Mint-o Gol.
http://www.campaignindia.in/news/2010/01/14/draftfcb-ulka-turns-mint-o-gol-into--hypocrisy-buster-
In Brandweek, pet treats brand Milk-Bone creates a documentary to show the world “through a dog’s eyes”; Draftfcb Orange County campaign “It’s Good to Give” is mentioned.
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i9fb53b6e7c4173def9d22d34228caec1
On Arch.itect.us and The Green Dump, Draftfcb Hamburg and Draftfcb Partners in Vienna create award-winning advertisements for Ultra Thin condoms.
http://arch.itect.us/2010/01/13/guerilla-marketing-22-ads-from-bizarre-to-brilliant/
http://www.greendump.net/weburbanist/guerilla-marketing-22-ads-from-bizarre-to-brilliant