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Ad Industry News > Categories
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9/7/2010
PEOPLE
In Screen Magazine, Draftfcb announces key management appointments across North America, including those for Michael Fassnacht, Dana Maiman and Mark Pacchini; Draftfcb CEO and President Laurence Boschetto is quoted and IPG is mentioned.
http://www.screenmag.com/story.l9?p=3653
In Stop Press, Ogilvy wins the August edition of the NAB’s Newspaper Ad of the Month award; Draftfcb New Zealand Creative Director Chris Schofield, who served as a competition judge, is quoted.
http://www.stoppress.co.nz/news/2010/09/ogilvy-cashes-in-after-winning-nab-ad-of-the-month/
OTHER INDUSTRY NEWS
In Ad Age, holding companies have and will continue to strategically streamline the number of individual shops and agency offices under the same network umbrellas; Draftfcb is mentioned for having been aligned with Dailey & Associates and IPG is mentioned.
http://adage.com/agencynews/article?article_id=145739
CREATIVE
In Adweek, Kraft launches a 23-day, national tour, bringing people together for a giggle contest; Draftfcb Chicago is mentioned.
http://www.adweek.com/aw/content_display/news/nontraditional/e3ic89e89e7caab6358c403175b0db00c42
In Coloribus, Draftfcb New York creates “Back to School,” a new TV spot for Oreo.
http://www.coloribus.com/adsarchive/tv-commercials/oreo-back-to-school-13907105/
BLOG BUZZ
In Extreme Events, the “Body by Milk” campaign is launched; Draftfcb Chicago is mentioned.
http://eventblog.ro/?p=1069 8/18/2010
THOUGHT LEADERSHIP
In Ad Age, Draftfcb Chicago EVP, Global Retail Insight and Strategy Jim Lucas discusses how consumers are using social media and mobile apps to shop and investigates how retailers are responding.
http://we.draftfcb.com/News/internal/pdfs1/Jim%20Lucas%20byliner%20_%20%20%20Shopper%20Marketing%20beyond%20the%20store_%208%2017%2010.pdf
In DTC Perspectives, experts take notice of the successful rebranding effort made by Healthy Choice, with TV ads featuring actress Julia Louis-Dreyfus; Draftfcb Healthcare Managing Director Stu Klein is quoted.
http://www.dtcperspectives.com/article/MDPA-Minute+dots+-Goal-of-Healthy-Choice-Rebranding-Is-To-Break-Through-Fog-of-Familiarity/270.html
In Business of Cinema, South Asian entertainment network Zee TV announces a partnership with Nielsen to monitor its television ratings and trends in top U.S. markets; Draftfcb New York Chief Media Officer Rich Gagnon quoted.
http://businessofcinema.com/news.php?newsid=16858
CREATIVE
In The Marketing Site, Draftfcb Johannesburg creates a new campaign for Toyota Corolla emphasizing the vehicle’s “fan club” appeal.
http://www.themarketingsite.com/live/content.php?Item_ID=12247
OTHER INDUSTRY NEWS
In South Africa Info and Screen Africa, the Keep Flying campaign, developed by Draftfcb South Africa, will attempt to set a new Guinness World Record.
http://www.southafrica.info/2010/flagrecordattempt.htm
http://www.screenafrica.com/page/news/ads/Keep_Flying_campaign%27s_world_record_attempt
In Adweek, three finalists remain in the California Lottery pitch; Draftfcb is mentioned.
http://www.adweek.com/aw/content_display/news/account-activity/e3ife8f78e6cf42ac221609681f5cb9132a
In Street Insider, the U.S. Census Bureau will return $1.6 billion to the government given a strong public response that was partly due to the groundbreaking integrated marketing communications efforts of Draftfcb New York and its 13 partner agencies.
http://www.streetinsider.com/Press+Releases/U.S.+Census+Bureau%26apos%3Bs+Integrated+Marketing+Program+Led+by+Draftfcb+New+York+Contributes+to+$1.6+Billion+Budget+Surplus/5891380.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart sits down with co-author of “Advertising Media Planning” and Draftfcb Chicago SVP, Director of Media Research Roger Baron to discuss the release of the book’s 7th edition.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=280
In DRAFTFCBlog, Draftfcb New York Chief Media Officer Rich Gagnon discusses how as a fully-integrated agency, Draftfcb has helped lead the trend in the move to re-bundle media, offering a more holistic approach to clients.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=278 7/22/2010
CREATIVE
In Biz Community, Draftfcb South Africa launches a new brand campaign featuring the next generation of spokesdog, “Buddy;” Draftfcb South Africa Executive Creative Director Brett Morris is quoted.
http://www.bizcommunity.com/Article/196/12/50255.html
In Marketing Web, Draftfcb South Africa’s “Keep Flying” campaign is supported by “Cooking Bear,” a restaurant in the Natal Midlands.
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71627?oid=128844&sn=Marketingweb%20detail&pid=71616
In Biz Community, Draftfcb South Africa creates a new “Daddy Cool” campaign.
http://www.bizcommunity.com/Article/196/17/50299.html
PEOPLE
In Marketing Interactive and ADOI Magazine, Draftfcb Malaysia appoints Yoveindra Arumugam to head of digital operations and Danny Wong is named the creative group head for digital; Draftfcb Malaysia CEO T. Renganathan is quoted.
http://www.marketing-interactive.com/news/21073
http://www.adoimagazine.com/newhome/index.php?option=com_content&view=article&id=6011&catid=1&Itemid=5
OTHER INDUSTRY NEWS
In Marketing Interactive, Bosch und Siemens Hausgeräte (BSH) is looking for a creative agency in India; Draftfcb+Ulka mentioned.
http://www.marketing-interactive.com/news/21050
BLOG BUZZ
In DRAFTFCBlog, Draftfcb New York SVP, Director of Search Marketing Dan Brough discusses the effects of crowdsourcing on search engine marketing.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=270
In Pub Creativo, Draftfcb New Zealand creates “Fridge Magnet Billboard” for client, Bond + Bond.
http://www.pubcreativo.com/2010/07/bond-bond-fridge-magnet-billboard/ 7/21/2010
CREATIVE
In Australian Creative and Media e Marketing, Draftfcb Sydney launches “Maitres Chocolatiers At Work,” Lindt Australia’s first Australian made campaign.
http://www.australiancreative.com.au/news/first-australian-made-lindt-campaign
http://grupomediamarketing.org/?p=27083
On 10and5.com, Draftfcb Johannesburg creates “Daddy Cool,” a TV spot for Vodacom.
http://10and5.com/tag/draftfcb-johannesburg/
NEW BUSINESS
In Marketing Interactive, Draftfcb Greater China is appointed the communications agency for Mengniu in China; Draftfcb Greater China Chairman and CEO Pully Chau is quoted.
http://marketing-interactive.com/news/21022
AWARDS AND RECOGNITIONS
On MMM Online, Draftfcb Healthcare is a finalist in five categories for the upcoming MM&M Awards 2010.
http://www.mmm-online.com/and-the-finalists-are/article/174755/
THOUGHT LEADERSHIP
In Shine 2010, Draftfcb South Africa Group Chief Executive John Dixon is interviewed regarding the successful “Keep Flying” campaign.
http://www.shine2010.co.za/Community/media/p/123313.aspx
On Searchbusinessanalytics.com, Draftfcb Chicago VP, Customer Intelligence Director Pradeep Kumar discusses the new phenomenon of social media analytics.
http://searchbusinessanalytics.techtarget.com/news/2240020413/Successful-social-media-analytics-requires-commitment-experimentation
In Afaqs!, Hindustan Unilever Limited (HUL) has recreated the website of its Sunsilk brand; Draftfcb+Ulka Vice President Lakshmipathy Bhat is quoted.
http://digital.afaqs.com/perl/digital/news/story.html?sid=27747_Vdopia+hires+Lovnish+Bhatia+as+general+manager+business+development
BLOG BUZZ
In Jillustration, Draftfcb New York Art Director Merry Natalia helps create illustration sets for Plan B.
http://jillustration.blogspot.com/2010/07/tick-tock-tick-tockwith-draftfcb.html 7/13/2010
CREATIVE
In Marketing Web and kapstadt.com, Draftfcb South Africa’s “Keep Flying” campaign now has a song featuring the award-winning Timothy Moloi, celebrated rap artist Mashona, a choir and Archbishop Desmond Tutu; Draftfcb South Africa Group CEO John Dixon is quoted.
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page74600?oid=128639&sn=Marketingweb%20detail&pid=71616
http://www.kapstadt.travel/allgemein/keep-flying-the-flag/
In FrontPageMag.com, the 2010 U.S. Census campaign enlisted multicultural agencies to engage everyone living in the U.S., Puerto Rico and its territories; Draftfcb New York is cited as the lead agency for the campaign.
http://frontpagemag.com/2010/07/13/promises-undelivered/
On The Marketing Site, the “Cooking Bear” restaurant joins the “Keep Flying” campaign created by Draftfcb South Africa.
http://www.themarketingsite.com/live/content.php?Item_ID=11894
AWARDS AND RECOGNITIONS
In BtoB Online, Draftfcb Executive Chairman Howard Draft will be a 2010 Direct Marketing Association (DMA) Hall of Fame inductee.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100713/MEDIABUSINESS/100719917
PEOPLE
In AdNews, Giovanni+Draftfcb Rio de Janeiro hires Erica Campbell as media director.
http://www.adnews.com.br/gente/105921.html
On The Marketing Site, the 2010 Loerie Awards announce the Experiential and TV Promo, Video & Live Events judging panels; Draftfcb Cape Town Executive Creative Director Glynn Venter is set to be on the Experiential panel.
http://www.themarketingsite.com/live/content.php?Item_ID=11895
In Earthtimes and TMCnet.com, the 2010 Global Awards have announced the call for entries; Draftfcb Healthcare Chairman Emeritus Tom Domanico is cited as The Global Awards Board chairman.
http://www.earthtimes.org/articles/press/call-for-entries,1381028.html
http://www.tmcnet.com/usubmit/2010/07/13/4898036.htm
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Mexico City VP, Planning and Research Mariana Hernandez shares a story, originally published in Adlatina, about “the fear of numbers.”
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=269 7/7/2010
AWARDS AND RECOGNITIONS
In DMA and Min Online, Draftfcb Executive Chairman Howard Draft will be a 2010 Direct Marketing Association (DMA) Hall of Fame inductee.
http://www.the-dma.org/cgi/dispannouncements?article=1472
http://www.minonline.com/news/Rance-Crain-Howard-Draft-to-Enter-DMA-Hall-of-Fame_14699.html
CREATIVE
In Portada, the 2010 U.S. Census campaign was designed to reach everyone; Draftfcb New York is cited as the campaign’s lead agency and Vice President, Group Media Director Bhavana Smith is quoted.
http://www.portada-online.com/article.aspx?aid=6460
THOUGHT LEADERSHIP
In Scribd, Draftfcb New York Global Strategist Steve Harries and Draftfcb London Account Planner Sophie Davies share a POV discussing how neuroscience can be applied to the world of advertising and marketing.
http://www.scribd.com/doc/33989700/Draft-FCB-Engage-Neuromarketing
In The Economic Times, controversy surrounds the Indian advertising industry; Draftfcb+Ulka CEO and Executive Creative Director MG Parameswaran is quoted.
http://economictimes.indiatimes.com/features/brand-equity/Controversy-surrounds-Indian-advertising-industry/articleshow/6135855.cms
PEOPLE
In Afaqs!, Draftfcb APAC and Africa CFO Nagesh Alai is the current vice-president of the Advertising Agencies Association of India (AAAI); Draftfcb+Ulka CEO and Executive Creative Director MG Parameswaran is a member of the executive committee.
http://www.afaqs.com/perl/news/story.html?sid=27609_I+have+not+stepped+down+Colvyn+Harris+AAAI+president
On the Creativity International Awards website, Draftfcb Chicago SVP, Director of Design Wayne Carey is selected as a judge for this year’s awards.
http://www.creativityawards.com/index.php?pr=Wayne_Carey
BLOG BUZZ
In Vanksen Culture Buzz, Draftfcb Chicago unveils a 20-second viral video, “Vuvuzelas,” for Off! bug spray.
http://www.culture-buzz.com/blog/Off-Uses-Vuvuzelas-to-Illustrate-Product-Use-2671.html
In Agency Spy, Draftfcb South Africa launches a national campaign, the Fly the Flag initiative, to maintain national pride after the 2010 FIFA World Cup ends; Draftfcb South Africa Group Chief Executive John Dixon is quoted.
http://www.mediabistro.com/agencyspy/news/tuesday_odds_and_ends_166729.asp
In Coloribus, Draftfcb+Ulka creates “Knife,” a print ad for Cancer Aid & Research.
http://www.coloribus.com/adsarchive/prints/cancer-foundation-knife-13376805/ 6/25/2010
CREATIVE
In Marketing Magazine, Draftfcb Toronto develops the creative for the new can and bottle packaging for Coors Light, which has two visible thermal inks to illustrate two levels of cold.
http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100625_100806_2348
In B&T and AdNews, Draftfcb Sydney creates a new campaign for Lindt in the Australian market, designed to launch the company’s Swiss Gold Chocolate range; Draftfcb Sydney Director of Account Service Harry Preston and Creative Director Simon Edwards are quoted.
http://www.bandt.com.au/news/5C/0C06A85C.asp
http://www.bandt.com.au/dirplus/images/bttoday/newsletter/25_06_2010.pdf
http://www.adnews.com.au/news/lindt-adopts-new-approach
In Produ, AMAP and Multipress, Draftfcb Stockholm receives praise for its interactive viral film, Radiotjänst; Draftfcb Stockholm Creative Director Anders Dalenius is quoted.
http://produ.com/Publicidad/index.html?Noti=79777
http://www.amap.com.mx/noticia.php?id=3479
http://multipress.com.mx/articulos.php?id_sec=11&id_art=12100&id_ejemplar=0
Similar stories can also be viewed on Merca2.0 and Latinadsales.com.
http://www.merca20.com/?s=VIRAL+CREADO+POR+DRAFTFCB (translation required)
http://www.latinadsales.com/index.php?nota=796 (translation required)
AWARDS AND RECOGNITIONS
In Biz Community, Draftfcb Johannesburg has three ads make the Film Lions and Film Craft Lions shortlist at the 2010 Cannes Lions.
http://retail.bizcommunity.com/Article/196/12/49361.html
THOUGHT LEADERSHIP
In AAAA and CB Newsletter, Draftfcb hosts a seminar at the 2010 Cannes Lions to discuss the “6.5 Seconds That Matter” operating system; Draftfcb North America Executive Creative Director Tom O’Keefe is quoted.
http://www.aaaa.org/news/agency/Pages/062210_draftfcb_cannes.aspx
http://cbwebletter.fr/2010/06/22/vous-avez-65-secondes-pour-decider-de-lire-cet-article/
PEOPLE
In Biz Community, Draftfcb South Africa Creative Director Kabelo Moshapalo will be on the digital judging panel of this year’s Loerie Awards.
http://retail.bizcommunity.com/Article/410/12/49354.html
In E-Marketing, Draftfcb Paris President Benoît Héry is reappointed to the board of the Association of French Communication Agencies (AACC).
http://www.e-marketing.fr/Breves/Renouvellement-du-conseil-d-administration-de-l-AACC-34009.htm
In Afaqs!, Draftfcb+Ulka Executive Director and CEO Ambi M.G. Parameswaran will be present at the upcoming Consumer Awards 2010.
http://www.afaqs.com/perl/media/media_newslets/?id=45464
BLOG BUZZ
In DRAFTFCBlog and Agency Spy, Draftfcb Corporate Communications Associate Soraya Eltomey interviews Draftfcb New York VP, Group Media Director Bhavana Smith about the accessibility of video content and how it affects advertisers.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=263
http://www.mediabistro.com/agencyspy/news/thursday_odds_and_ends_165695.asp
In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho reflects on Day 5 of the 2010 Cannes Lions.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=264
In süperfad, view Draftfcb Chicago’s “Protégé,” created for Kmart.
http://superfad.com/work/project/KMart-Protege 6/14/2010
CREATIVE
In Indian Express, Draftfcb+Ulka unveils the next installment of HCL’s “Technology that Touches Lives” campaign with a new television spot.
http://www.indianexpress.com/news/HCL-comes-up-with-3rd-Mr-HCL-ad/632996
NEW BUSINESS
In Adweek, Rob Lobster has narrowed its search for an agency to handle creative and media planning duties; Draftfcb Chicago is reportedly one of those four agencies.
http://www.adweek.com/aw/content_display/news/agency/e3i3e9fe8a77ad6bd90f3aa30ce117bd403
THOUGHT LEADERSHIP
In Ad Age, Draftfcb Chicago EVP, Group Management Director Steve Schildwachter responds to the article “Brits Say BP Isn’t So Bad.”
http://adage.com/article?article_id=144412
In Ad Age, attendance at the 2010 Cannes Lions is slightly up, but attendees can expect more modest parties and a stronger marketer presence; a Draftfcb executive is quoted.
http://adage.com/cannes2010/article?article_id=144420
AWARDS AND RECOGNITIONS
In Adweek, the Draftfcb New York U.S. Census team wins “Best Branded Content, $25 Million or More” and “Best Multicultural Media Plan” in the “2010 Media Plan of the Year” contest; Draftfcb New York Chief Media Officer Rich Gagnon, VP, Group Media Director Bhavana Smith and VP, Associate Media Director Vito Ellison are quoted.
http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3icd5f9626039b502cdacaf82eb536d845?pn=2
http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3icd5f9626039b502cdacaf82eb536d845?pn=7
In Earth Times, Draftfcb San Francisco and Isobar North America win a silver at the 2010 Effie Awards for “Active Personal Trainer,” a campaign for EA SPORTS.
http://www.earthtimes.org/articles/press/work-behalf-ea-sports,1339890.html
In HorizonT, Draftfcb sponsors the Roger Hatchuel Academy at the upcoming Cannes Lions.
http://www.horizont.at/index.php?RDCT=81821e5e76ed66c439aa
PEOPLE
In Hispanic Ad¸OC Metro, Hispanic Market Weekly and Agency Spy, Draftfcb Orange County hires Yolanda Alarcón Cassity as senior vice president, group management director to lead the agency’s multicultural efforts in the West Coast; Draftfcb North America President Mark Modesto is quoted.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=29777
http://www.ocmetro.com/movers-and-shakers-Yolanda-Cassity.aspx
http://www.hispanicmarketweekly.com/featureArticle.cms?id=2813
http://www.mediabistro.com/agencyspy/news/monday_morning_stir_164499.asp
OTHER INDUSTRY NEWS
In The New York Times, Ewan Paterson starts this month at DDB Chicago as the new creative director; Draftfcb Chicago is mentioned.
http://www.nytimes.com/2010/06/11/us/11cncadvertise.html 6/3/2010
CREATIVE
In Trading Markets, Draftfcb Orange County creates the ads for Taco Bell’s newly launched $2 Meal Deal, starring Charles Barkley.
http://www.tradingmarkets.com/news/press-release/yum_taco-bell-r-slam-dunks-new-2-meal-deal-ad-for-nba-finals-starring-charles-barkley-962451.html
In QSR Magazine and The Street, in honor of the launch of its new advertising tagline, “So Good,” KFC is creating a free food giveaway for 100 of the brand’s fans in each of at least 50 restaurants across all 50 states on June 17; Draftfcb Chicago is mentioned as creator of the first spot to feature the new tagline.
http://www.qsrmagazine.com/articles/news/story.phtml?id=11035
http://www.thestreet.com/story/10772135/1/kfc-colonel-unlocks-secret-recipe8230-for-free-extra-crispy8482-strips.html?cm_ven=GOOGLEFI
AWARDS AND RECOGNITIONS
In Life PR, Draftfcb is sponsoring the 2010 Roger Hatchuel Academy during the 57th Annual Cannes Lions International Advertising Festival in France.
http://www.lifepr.de/pressemeldungen/cannes-lions-international-advertising-festival/boxid-167983.html
In Biz Community, entries for the 2010 Pendoring Awards open on June 4; Draftfcb Johannesburg develops the ad campaign for the awards, one of the prizes for student winners is an internship at Draftfcb.
http://www.bizcommunity.com/Article/196/12/48530.html
THOUGHT LEADERSHIP
In DTC Perspectives, Draftfcb Healthcare EVP, Managing Director Stuart Klein will head the group of speakers at an upcoming workshop hosted by DTC Perspectives.
http://www.dtcperspectives.com/article/DTC-Workshop-Focuses-on-Creating-Impactful-Ads,-Media-Plans/251.html
In The L.A. Times and The Examiner, small businesses are taking advantage of lower marketing costs; Draftfcb West Coast SVP, Media Director Michael Knott is quoted.
http://articles.latimes.com/2010/jun/01/business/la-fi-cheap-ads-20100602/2
http://www.examiner.com/x-46585-LA-Marketing-Examiner~y2010m6d2-Smaller-businesses-have-decided-to-test-the-advertising-waters
OTHER INDUSTRY NEWS
In MM&M Online, Amgen has deployed “500 to 1,000” sales representatives in support of Prolia; Draftfcb New York is cited as having Prolia’s consumer account.
http://www.mmm-online.com/amgen-deploys-up-to-1000-reps-on-prolia-approval/article/171627/
In The Wall Street Journal, the recession continues to hit advertising agency creative departments; Draftfcb New York is cited as having creative positions open.
http://online.wsj.com/article/SB10001424052748703561604575282812453307290.html?KEYWORDS=suzanne+vranica
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Mexico City VP, Planning and Research Mariana Hernandez shares her published article about how we use our brains.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=256 6/2/2010
CREATIVE
In Market Watch, in honor of the launch of its new advertising tagline, “So Good,” KFC is creating a free food giveaway for 100 of the brand’s fans in each of at least 50 restaurants across all 50 states; Draftfcb Chicago is mentioned as creator of the first spot to feature the new tagline.
http://www.marketwatch.com/story/kfc-colonel-unlocks-secret-recipe-for-free-extra-crispytm-strips-2010-06-02?reflink=MW_news_stmp
AWARDS AND RECOGNITIONS
In Screen Africa, entries for the 2010 Pendoring Awards open on June 4; Draftfcb Johannesburg develops the ad campaign and one of the prizes for student winners is an internship at Draftfcb.
http://www.screenafrica.com/news/ads/541547.htm
OTHER INDUSTRY NEWS
In The Chicago Sun-Times, even though graduating seniors are still struggling to find jobs, the National Association of Colleges and Employers job outlook survey showed that employers plan to increase college hiring by 5.3 percent this year from 2009; Draftfcb Chicago is mentioned.
http://www.suntimes.com/business/2338520,CST-NWS-Grads01.article
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Associate Soraya Eltomey interviews Draftfcb New York SVP, Group Media Director Ted Ellet as he shares his thoughts on the evolution of TV viewership.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=255
In Adrants, Draftfcb Orange County receives praise for the creation of Taco Bell’s “Super Delicious Ingredient Force.”
http://www.adrants.com/2010/06/taco-bells-super-delicious-ingredient.php 5/24/2010
BLOG BUZZ
In The Harvard Business Review, the Global Managers Meeting keynote speaker, Bill Taylor, praises Draftfcb and discusses the numbers that matter.
http://blogs.hbr.org/taylor/2010/05/whats_your_holy_st_number.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+harvardbusiness+%28HBR.org%29
CREATIVE
In Brandweek, Draftfcb New York launches a new campaign surrounding the concept of “joy” for Kraft Foods’ Chips Ahoy! brand.
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i3088c639a8acf60c20c950655b649ebf
In Ad Age, Draftfcb Chicago is instrumental in KFC’s new “so good” tagline.
http://adage.com/article?article_id=144035
AWARDS AND RECOGNITIONS
In AAAA, Draftfcb Chicago is recognized as one of the best places to work in Illinois by The Illinois State Chamber of Commerce, the Illinois Chapter of the Society of Human Resource Managers and The Business Ledger; Draftfcb North America President Mark Modesto and Draftfcb Chicago Director of Human Resources Robin Rosen are quoted.
http://www2.aaaa.org/news/agency/Pages/052010_draftfcb.aspx
THOUGHT LEADERSHIP
In Pharmaceutical Executive, Draftfcb Chicago SVP, Group Strategic Planning Director Kate Caldwell writes an article encouraging marketers to focus on busy women and their need to make decisions about their personal healthcare.
http://digital.findpharma.com/nxtbooks/advanstar/pe_201005/#/146
OTHER INDUSTRY NEWS
In Media Post, Kraft Foods/Nabisco Wheat Thins is using the upcoming Bonnaroo Music and Arts Festival as a platform for its “The Crunch is Calling” campaign; Draftfcb New York is mentioned.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=128712 4/8/2010
CREATIVE
On the Official Site of the Chicago Cubs, Draftfcb Chicago unveils the Cubs’ new campaign for the 2010 season, “It’s a way of life;” Draftfcb North America Chief of Staff Bill McCarthy is quoted.
http://chicago.cubs.mlb.com/news/article.jsp?ymd=20100408&content_id=9141550&vkey=news_chc&fext=.jsp&c_id=chc
In the Montreal Gazette, Draftfcb Toronto creates a popular, new Coors Light TV spot, “C’est chaud.”
http://www.montrealgazette.com/business/Steamy+beer+gaining+cult+status/2775678/story.html
In Pub Creativo and Ads of the World, Draftfcb Chicago displays its creative talent in constructing the Coors Light mountains.
http://www.pubcreativo.com/2010/04/coors-light-mountains/
http://adsoftheworld.com/media/outdoor/coors_light_mountains
AWARDS AND RECOGNITION
On the Favourite Website Awards (FWA) website, the 2010 Census “Portraits of America” interactive video experience, via Draftfcb New York, is featured as Site of the Day
http://www.thefwa.com/
THOUGHT LEADERSHIP
In Biz Community, Draftfcb Johannesburg Managing Director Jerry Mpufane gave an address at the PRISA PRISM Awards ceremony.
http://www.bizcommunity.com/Article/196/94/46465.html 3/29/2010
CREATIVE
In Ad Age, Draftfcb Chicago launches its first creative campaign for State Farm, the nation’s leading auto insurer.
http://adage.com/article?article_id=143020
In Brandweek, Draftfcb Chicago continues to celebrate “macho Miller drinkers” as it debuts ads for the brewer’s newest product innovations AND Draftfcb Chicago introduces Alberto Culver’s “TreSemme Fresh Start,” a waterless shampoo, with the brand’s first ever direct response television campaign.
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ie9fc421daf51cf82929c907b22bff458
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ie9fc421daf51cf8244fa59c6a75dab5f
In Biz Community, Draftfcb Johannesburg features Toyota’s spokes-dog, Buddy, in a new TV spot marking the Toyota Hilux’s 40th birthday; Draftfcb Johannesburg Executive Creative Director James Cloete is quoted.
http://www.bizcommunity.com/Article/196/12/46120.html
AWARDS AND RECOGNITIONS
In Crain’s Chicago Business, Draftfcb Chicago receives an honorable mention as one of the best places to work in the city.
http://www.chicagobusiness.com/cgi-bin/mag/article.pl?articleId=31444
In AAAA, Sandy Kolkey is named the new president of Draftfcb New York.
http://www2.aaaa.org/news/agency/Pages/031810_kolkey.aspx
In Stop Press, Draftfcb New Zealand wins three awards at this year’s CAANZ Axis Awards AND Draftfcb New Zealand takes home four awards at the Caples.
http://www.stoppress.co.nz/news/2010/03/special-group-and-orcon-steal-the-big-three-ohhh-axis-show/
http://www.stoppress.co.nz/news/2010/03/kiwis-laden-with-precious-metal-at-caples-awards/
NEW BUSINESS
In Marketing Interactive, Merck has awarded media planning and buying duties on its nearly $600 million advertising account to a team of IPG agencies led by Draftfcb New York and Initiative.
http://marketing-interactive.com/news/18583
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses how Web 2.0 relates to the literary “Theory of Deconstruction.”
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=236 3/15/2010
CREATIVE
In Casualty of Design, Draftfcb Toronto launches new creative work for the WWF Canada in an effort to encourage participation in this month’s “Earth Hour.”
http://casualtyofdesign.com/tag/draft-fcb/
In The City Wire, Draftfcb New York is mentioned as an agency working on the 2010 U.S. Census integrated communications campaign.
http://www.thecitywire.com/index.php?q=node/8971
THOUGHT LEADERSHIP
In Neytri, the ad war between Hindustan Unilever’s Rin and Procter & Gamble’s Tide has taken comparative advertising to a new level in India’s ad history; Draftfcb+Ulka Executive Director and CEO M.G. Parameswaran is quoted.
http://www.neytri.com/going-against-the-tide/
2/22/2010
In Marketing Week, Draftfcb London creates the “Together We Fly Higher” campaign for Boeing, in an effort to illustrate Boeing’s longstanding relationship with Britain and its contribution to the economy.
http://www.marketingweek.co.uk/news/boeing-launches-ad-push-reinforcing-business-credentials/3010270.article
In the Chicago Sun-Times, Draftfcb Chicago develops an ad campaign that includes print, out-of-home, radio and digital executions for the Chicago Cubs; the campaign theme, “Year 1,” references the first year of new team ownership.
http://www.suntimes.com/business/lazare/2062114,CST-NWS-lew22.article
In The New York Times and PR Canada, Draftfcb Chicago is named the CRM Agency of Record for Volkswagen in the U.S.
http://www.nytimes.com/2010/02/22/business/media/22addes.html
http://pr-canada.net/index.php?option=com_content&task=view&id=168141&Itemid=58
In Jamaica Dream Vacation News and TravelBiz Monitor, Draftfcb New York creates three new TV spots for the “Once You Go, You Know,” a campaign for the Tourist Board of Jamaica.
http://news.jamaica-dream-vacation.com/jamaica-tourist-board-launches-campaign-sprinter-usain-bolt-20100222.html
http://www.travelbizmonitor.com/jamaica-tourist-board-launches-new-television-campaign-featuring-usain-bolt-9623 2/18/2010
In Brandweek, DM News, the Chicago Sun-Times, Market Watch, MSN Money, Business Week and Sys-ConMedia.com, Draftfcb Chicago is named the CRM Agency of Record for Volkswagen in the U.S.
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3id4ade3d3e7f8db80556058b618ee2052
http://www.dmnews.com/volkswagen-names-draftfcb-its-crm-aor/article/163961/
http://blogs.suntimes.com/media/2010/02/draftfcbchicago_wins_crm_biz_f.html
http://www.marketwatch.com/story/volkswagen-appoints-draftfcb-as-customer-relationship-management-crm-agency-of-record-in-us-2010-02-17?reflink=MW_news_stmp
http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=PR&date=20100217&id=11126649
http://investing.businessweek.com/research/stocks/news/article.asp?docKey=600-201002171145PR_NEWS_USPR_____PH56320-1¶ms=timestamp||02/17/2010%2011:45%20AM%20ET||headline||Volkswagen%20Appoints%20Draftfcb%20As%20Customer%20Relationship%20Management%20%28CRM%29%20Agency%20of%20Record%20in%20U.S.||docSource||PR%20Newswire||provider||ACQUIREMEDIA&ticker=F:US
http://www.sys-con.com/node/1288809
In Ad Age, Draftfcb Sweden’s popular video campaign, “Hero,” created for broadcasting company Radiotjänst, changes the way audiences look at paying for public TV.
http://adage.com/mediaworks/article?article_id=142169
In B&T, Draftfcb London creates an Easter egg hunt to be a part of a new campaign for Lindt.
http://www.bandt.com.au/news/F7/0C0675F7.asp
In Adweek, Draftfcb is pitching for creative responsibilities for Merck & Co. due to a media review, which came as a result of the pharmaceutical giant’s merger with Schering-Plough; Draftfcb New York currently handles planning and some buying, including digital and print.
http://www.adweek.com/aw/content_display/news/account-activity/e3iedf10d16b35b1c7aa2c728a5cff2d71e
In Creativity, Draftfcb Orange County’s TV spot, “Poem” for client Taco Bell, is featured.
http://creativity-online.com/work/taco-bell-poem/18748 2/9/2010
In Biz Community, Draftfcb South Africa has created the country’s most liked advertising over the past 25 years (according to Millward Brown’s Adtrack); Draftfcb South Africa Chief Creative Officer Brett Morris quoted and Chief Executive Officer John Dixon mentioned.
http://www.bizcommunity.com/Article/196/12/44550.html
In Creativity, Draftfcb’s Super Bowl spots for Dockers, U.S. Census Bureau and Taco Bell are posted online for viewing.
http://creativity-online.com/work/dockers-men-without-pants/18709
http://creativity-online.com/work/us-census-bureau-preproductionlocation/18761
http://creativity-online.com/work/taco-bell-it-rocks/18735
In National Public Radio, Death + Taxes Magazine and Mashable: The Social Media Guide, a review of Draftfcb New York’s Super Bowl spot, “Pre-production/Location,” for the 2010 U.S. Census.
http://www.npr.org/blogs/health/2010/02/super_bowl_ad_hypes_us_census.html
http://www.deathandtaxesmagazine.com/?p=6241
http://mashable.com/2010/02/08/super-bowl-advertisers-results/
In Business-Standard, Draftfcb Ulka unveils Boeing’s first India-targeted print advertising campaign, “One Partnership, Endless Possibilities.”
http://www.business-standard.com/india/news/beyondjetliners/384999/
In Crain’s Chicago Business, Kraft – while still maintaining accessibility – is looking to update the “look and tone” of its advertising; mentions how the marketer shifted the responsibilities for its biggest-spending U.S. brands to Draftfcb and McGarryBowen.
http://www.chicagobusiness.com/cgi-bin/news.pl?id=37022
BLOG BUZZ
In Javelin-Marketing, Draftfcb South Africa has created the country’s most liked advertising over the past 25 years (according to Millward Brown’s Adtrack).
http://javelin-marketing-co.com/blog-posts/2010/02/09/its-official-draftfcb-produces-south-africas-most-liked-advertising-biz-community/
In Aviation India, Draftfcb Ulka unveils Boeing’s first India-targeted print advertising campaign, “One Partnership, Endless Possibilities.”
http://avindia.blogspot.com/2010/02/beyond-jetliners.html 2/8/2010
In New York Daily News, San Francisco Examiner and The Christian Science Monitor, Draftfcb San Francisco’s Super Bowl spot for Dockers, “Men Without Pants,” receives positive reviews.
http://www.nydailynews.com/money/2010/02/08/2010-02-08_dockers_men_without_pants_super_bowl_ad_offering_free_pair_of_khakis_is_part_of_.html
http://www.examiner.com/x-14552-Social-Media-Examiner~y2010m2d7-Dockers-free-pants-Super-Bowl-commercial-and-contest-goes-viral-VIDEO
http://www.csmonitor.com/USA/Society/2010/0208/Dockers-free-pants-ad-a-Super-Bowl-spot-that-worked
In the Wall Street Journal, a ranking of the Super Bowl 2010’s Best Ads (determined by an online poll); Draftfcb San Francisco’s spot for Dockers, Draftfcb New York’s spot for the U.S. Census Bureau and Draftfcb Orange County’s spot for Taco Bell are all included in this round-up.
http://online.wsj.com/public/resources/documents/superbowl-ads-10.html
In Digital Sports Daily, Draftfcb Orange County’s Super Bowl spot for Taco Bell receives a favorable review.
http://digitalsportsdaily.com/videos/20957
In The New York Times, Stuart Elliott’s blog posts regarding last night’s Super Bowl spots; Draftfcb San Francisco’s spot for Dockers, “Men Without Pants” mentioned.
http://mediadecoder.blogs.nytimes.com/2010/02/07/super-bowl-ad-watch-a-look-at-the-other-side-of-tonights-game/
In B to B Online, Draftfcb Chicago Vice President/Director of Mobile Platforms Patrick Moorhead shares his thoughts on targeting businesses via mobile marketing; PACCAR client mentioned.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100208/FREE/302089970
In South Florida Caribbean News, Draftfcb New York creates three new spots for the Jamaica Tourist Board’s “Once You Go, You Know” TV campaign; Draftfcb New York Senior Vice President/Executive Creative Director Keith Loell is quoted.
http://www.sflcn.com/story.php?id=7969
In Globes, Draftfcb+Shimoni Finkelstein Executive Creative Director Kobi Barki is the first Israeli judge to be a part of the Cannes Lions 2010 Direct jury.
http://www.globes.co.il/news/article.aspx?did=1000536475&fromMador=821&fromErechMusafHP
In Advertising Age, Kraft – while still maintaining accessibility – is looking to update the “look and tone” of its advertising; mentions how the marketer shifted the responsibilities for its biggest-spending U.S. brands to Draftfcb and McGarryBowen.
http://adage.com/article?article_id=141943
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht reports his assessment on the difficulties of digital marketing AND Draftfcb New York Search Associate Media Director Matt Meadow discusses new search advertising and the incorporation of images into PPC ads.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=224
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=225 2/1/2010
In The Financial Times, Draftfcb New York Chief Media Officer Rich Gagnon shares his thoughts on the ability to target specific groups on Facebook from a large pool of users.
http://www.ft.com/cms/s/0/bebb6864-0e9c-11df-bd79-00144feabdc0.html?nclick_check=1
In QSR Magazine, Draftcb Orange County VP/Management Director Will Starks is quoted on how consumers look to socially responsible companies for business.
http://www.qsrmagazine.com/articles/columnists/christopher_wolf/138/charity-1.phtml
In Les Echos, Draftfcb promotes diversity; Draftfcb Paris President Benoît Hery is quoted.
http://www.lesechos.fr/management/actu/020320719590-une-approche-globale-pour-promouvoir-la-diversite.htm
In The Gleaner, Draftfcb New York SVP/Group Management Director Wendy Glass attends the tourism minister’s reception and launch of the Usain Bolt Jamaica advertising campaign; Draftfcb New York created the commercials for the Jamaica Tourist Board.
http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html
In Exchange4Media, Business Standard and Domain-b, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=37097&Tag=2324
http://www.business-standard.com/india/news/the-returnhari-sadu/384291/
http://www.domain-b.com/brand_dossier/adv_brnd/20100130_ad_bids.html
In the Marketing Site, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes.
http://www.themarketingsite.com/live/content.php?Item_ID=10477
BLOG BUZZ
In Secret Origin, Draftfcb San Francisco partners with Mixercast to launch a unique, interactive ad campaign for the Dockers brand on “The Tonight Show” with Jay Leno.
http://cord.viviendasenlacosta.info/thing/388877 1/27/2010
On Iaamoscow2010.com, Draftfcb CEO and President Laurence Boschetto is profiled as a speaker for the upcoming 42nd IAA World Congress.
http://www.iaamoscow2010.com/laurence-boschetto.php
In Earth Times, IPG agencies receive top honors from Ad Age and Adweek; Draftfcb makes Ad Age’s A-List.
http://www.earthtimes.org/articles/show/interpublic-agencies-receive-top-honors-from-advertising-age-and-adweek,1137334.shtml
In My Efficient Planet, Draftfcb Toronto creates a TV spot for WWF Canada.
http://myefficientplanet.com/31845/the-truth-about-the-pollution-with-the-energy-efficient-light-bulb-by-wwf/
In Marketing Magazine, Draftfcb Toronto spearheads the National Advertising Benevolent Society’s fourth annual calendar program; Draftfcb Toronto SVP/Executive Creative Director Robin Heisey is quoted.
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20100126_170916_5892
In Campaign Brief, Draftfcb South Africa Executive Creative Director Grant Jacobsen is announced as a “Direct, Sales Promotion and Interactive” jury member for the Dubai International Advertising Festival.
http://www.campaignbrief.com/2010/01/leo-burnetts-canning-for-dubai.html
In The Gleaner, Draftfcb New York is the agency that launched the Jamaica Tourism Board on the Usain Bolt commercials; Draftfcb New York SVP/Group Management Director Wendy Glass is pictured.
http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html
BLOG BUZZ
In Garlic Chop and BMMBox, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://www.garlicchop.com/advertising/hari-sadu-is-back/
http://bmmbox.com/a/buzz/hari-sadu-is-back-with-a-bang/ 1/25/2010
In Ad Age, Draftfcb makes Ad Age’s agency A-List; Draftfcb Executive Chairman Howard Draft, CEO and President Laurence Boschetto and Global Chief Creative Officer Jonathan Harries are quoted.
http://adage.com/agencya-list09/article?article_id=141671
In DM News, Levi’s Dockers extends its “Wear the Pants” campaign to an interactive Super Bowl effort; Draftfcb San Francisco launches the spot “Men without Pants” during this year’s Super Bowl.
http://www.dmnews.com/levis-extends-wear-the-pants-campaign-to-interactive-super-bowl-effort/article/162162/
In Afaqs!, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka COO Sanjeev Bhargava and Creative Director Sanjay Sharma are quoted.
http://www.afaqs.com/perl/news/story.html?sid=26108
In The New York Times, Stuart Elliott provides an analysis of Super Bowl rivalries amongst marketers; Draftfcb Orange County client, Taco Bell, is mentioned in relation to Denny’s.
http://www.nytimes.com/2010/01/25/business/media/25adcol.html?scp=2&sq=stuart%20elliott&st=cse
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses how millennials will successfully transform into effective team leaders while developing smarter critical thinking skills AND Draftfcb Chicago SVP/Group Management Director Steve Schildwachter discusses why diversity is important in marketing and how to achieve it in the workplace.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=219
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=220
In Advertising, Draftfcb New York creates “Grazina,” a video produced for the 2010 Census website, www.2010.census.gov.
http://www.t-mug.org/advertising-company/u-s-census-bureau-grazina-commercial
In Coffee Break Time, Draftfcb Hamburg creates TV spot for Nivea.
http://yasescofeetime.blogspot.com/2010/01/sensitive-skin-nivea-adv.html 1/21/2010
In The Chicago Sun-Times, Draftfcb Chicago hires Rob Farber as executive broadcast producer for the Miller Lite account.
http://blogs.suntimes.com/media/2010/01/rob_farber_joins_draftfcbchica.html
In the Financial Express, ITC Foods is one of the biscuit majors aggressively investing their brands and coming up with special offers for consumers in a bid to retain market share; Draftfcb+Ulka has designed the communication package for ITC’s biscuit brands.
http://www.financialexpress.com/news/Biscuit-majors-slug-it-out-for-bigger-chunk-of-mkt-bite/569794/
In Guardian, learn how to become Mad Men obsessive; Draftfcb New Zealand helps by designing Joan Holloway and Don Draper figurines.
http://www.guardian.co.uk/tv-and-radio/2010/jan/21/mad-men-lucy-mangan
http://we.draftfcb.com/News/internal/pdfs1/%28NZ%29%20Mad%20Men%20_%20The%20Guardian%20article.pdf
In Stop Press, Draftfcb New Zealand wins round two of MSN’s trans-Tasman Butterfly Award.
http://www.stoppress.co.nz/news/2010/01/draftfcb-catches-a-butterfly/
In Ad Age, Draftfcb Chicago hires Kevin Drew Davis as senior vice president, digital group creative director.
http://adage.com/article?article_id=141598
In Campaign India, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka COO Sanjeev Bhargava and Creative Director Sanjay Sharma are quoted.
http://www.campaignindia.in/news/2010/01/21/hari-sadu-returns-in-naukri-com-s-new-campaign
In Media Newsline, Draftfcb+Ulka is one of the four agencies shortlisted to handle the creative and media duties for Life Insurance Corporation of India’s insurance sector.
http://www.medianewsline.com/news/120/ARTICLE/5639/2010-01-21.html
BLOG BUZZ
In Scholo Marketing Solutions, Draftfcb New York’s Gerber ad, “United Babies,” is featured.
http://sclohonet.blogspot.com/2010/01/new-ad-campaigns_21.html 1/19/2010
In Ad Age, Giovanni+Draftfcb’s spot, featuring Gisele Bundchen, for Sky TV is recognized as one of the best Spanish-language ads of 2009. Juan Saux, founder and executive vice president of the West Andean region of Mayo Publicidad, a non-equity affiliate of Draftfcb, and is honored by Adlatina as one of the outstanding marketing executives of the year.
http://adage.com/hispanic/article?article_id=141542
In The Chicago Sun-Times, Lewis Lazare reports on the 2010 U.S. Census campaign, focusing on the Christopher Guest “engagement” spots; Draftfcb New York mentioned.
http://www.suntimes.com/business/lazare/1996380,CST-NWS-lew18.article
In Marketing magazine, Cadbury has announced its finalizing the terms of a takeover by Kraft after the U.S. food giant raised its bid to £11.5bn; Draftfcb is recognized as the agency responsible for introducing Oreo cookies to the UK.
http://www.marketingmagazine.co.uk/news/978156/Cadbury-Kraft-shake-hands-115bn-deal/
In BizCommunity, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes.
http://www.bizcommunity.com/Article/196/12/43748.html
In DM News, Google and Apple battle for mobile dominance; Draftfcb Chicago VP and Director of Mobile Platforms Patrick Moorhead is quoted.
http://www.dmnews.com/google-apple-battle-for-mobile-dominance/article/161410/
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Chicago SVP/Group Management Director Steve Schildwachter recommends an Age Age article to learn how small, international agencies successfully change with the times AND Draftfcb New York EVP/Group Management Director Jeff Tarakajian praises agency teamwork for the 2010 U.S. Census campaign.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=218
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=217
In Carrol Boyes’ blog, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign to showcase her six new pewter tableware ranges.
http://carrolboyes.blogspot.com/2010/01/elegant-new-look-from-draftfcb-cape.html
1/15/2010
In Ad Age, the U.S. Census Bureau will begin its campaign effort on NBC’s Golden Globe Awards with the first in a series of five Christopher Guest-directed spots; Draftfcb New York is cited as a participating agency and the creator of the Census 2010 website. Draftfcb Group Creative Director Gary Resch is quoted in the article.
http://adage.com/article?article_id=141509
In Adweek, the U.S. Census Bureau is set to launch its advertising campaign next week; Draftfcb New York is recognized as the lead agency.
http://www.adweek.com/aw/content_display/news/strategy/e3ie77b4ee401b87ca17f45f6e07235b7c5
In DM News, Draftfcb New York leads a 14-agency effort in the 2010 U.S. Census account; Draftfcb New York EVP Jeff Tarakajian and SVP of Digital, Tim Queenan are quoted.
http://www.dmnews.com/census-bureau-debuts-integrated-campaign-to-drive-up-response-rate/article/161389/
In Adweek and Brandweek, Draftfcb New York develops the new Gerber campaign, “The Gerber Generation”; Draftfcb New York SVP/Group Management Director Lesley McDonald is quoted.
http://www.adweek.com/aw/content_display/news/agency/e3i369762d94b2490b5122081402711ecac
http://www.brandweek.com/bw/content_display/news-and-features/direct/e3ia62d19a7acb838dbf38ca36fc9e4970b
In Boards magazine and Shoot online, Draftfcb Chicago hires Kevin Drew Davis to lead the agency’s digital creative department as SVP, digital group creative director.
http://www.boardsmag.com/articles/online/20100114/peeps.html?__b=yes;
http://www.shootonline.com/go/news-view.rs-web2-2434837-1263501271-2.Street-Talk.html
In BizCommunity, an increase in “through-the-line” advertising strategies for big brands is number three in the top digital marketing trends in South Africa for 2010; Draftfcb South Africa’s “Real Men That Can’t Sing” campaign for client Klipdrift, is cited as a 2009 example.
http://www.bizcommunity.com/Article/196/424/43707.html 1/11/2010
In American Executive, Draftfcb CEO and President Laurence Boschetto is quoted and pictured in a corporate spotlight on Draftfcb.
http://www.americanexecutive.com/index.php?option=com_content&task=view&id=7317&Itemid=31
In Ad Age and Masso Group, Draftfcb Executive Chairman Howard Draft quotes his New Year’s resolution for Draftfcb.
http://adage.com/article?article_id=141392
http://www.massogroup.com/cms/content/view/6181/310/lang,en/
In Ad Age, Draftfcb Orange County’s spot for Taco Bell, “Preggers,” was the 5th most-recalled spot of 2009.
http://adage.com/article?article_id=141377
In Ad Age, Draftfcb launches new ad campaigns, focusing on dieting and weight-loss plans: Draftfcb Orange County’s “Drive-Thru Diet” campaign for Taco Bell; Draftfcb Chicago’s “Mousse Temptations” campaign as Jell-O’s biggest new product push; Draftfcb New York’s “active role” print campaign for Planters.
http://adage.com/article?article_id=141389
In the Best Ads on TV, Ads of the World and Pub Creativo, a selection of Draftfcb New York TV spots created for the 2010 U.S. Census are featured.
http://bestadsontv.com/people.php?id=96211
http://adsoftheworld.com/media/tv/us_census_bureau_breanne_dave
http://adsoftheworld.com/media/tv/us_census_bureau_grazina
http://adsoftheworld.com/media/tv/us_census_bureau_grand_ronde
http://www.pubcreativo.com/2010/01/us-census-bureau-grand-ronde/
In Digital Signage Expo, Draftfcb Chicago VP and Director of Mobile Platforms Patrick Moorhead is asked what standardization makes more sense for the digital signage industry.
http://www.digitalsignageexpo.net/DNNArticleMaster/DNNArticleView/tabid/78/smid/1704/ArticleID/2455/Default.aspx
In BizCommunity, Draftfcb South Africa’s Jerry Mpufane shares how digital is a top advertising trend in 2010.
http://www.bizcommunity.com/Article/196/16/43546.html
In The New York Times, Aurelio Lopes, president at Giovanni+Draftfcb São Paulo, Brazil, was named regional president of Draftfcb Latin America; he succeeds Rafael de Guzman, who will serve in an advisory role, and also work on global initiatives with Laurence Boschetto, president and chief executive officer of Draftfcb.
http://www.nytimes.com/2010/01/11/business/media/11adnewsletter3.html
BLOG BUZZ
In Pixel Pasta, Draftfcb Lisbon creates an ad aimed against drinking and driving.
http://pixelpastahome.blogspot.com/2010/01/friday-13th-vodka.html
In A Birds Eye View, Draftfcb+Ulka creates a print ad for client Tata Docomo.
http://outdooradguru.blogspot.com/2010/01/tata-docomo-do-more-every-sec.html 1/4/2010
In The Wall Street Journal, Draftfcb Chief Media Officer Richard Gagnon predicts the increased use of split-screen commercials in the future; Suzanne Vranica shares her thoughts on industry trends in 2010.
http://online.wsj.com/article/SB10001424052748704718204574616370736382560.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsSecond
In DM News, Draftfcb New York EVP of CRM Mike Brzozowski discusses social media marketing and predicts that in 2010, brands will begin using it for “strategic services.”
http://www.dmnews.com/social-media/article/160466/
In The New Zealand Herald, Draftfcb New Zealand is praised for a successful 2009, despite the economic turmoil.
http://www.nzherald.co.nz/television/news/article.cfm?c_id=339&objectid=10618115
In B&T magazine, Draftfcb New Zealand has added an in-house public relations department; PR Director and new division head, Lwindi Ellis, is quoted.
http://thedeathofsmalltalk.com.au/news/e9/0c04ede9.asp
In Afaqs, Draftfcb+Ulka hires Kartik Smetacek as new creative director.
http://www.afaqs.com/perl/news/story.html?sid=25935
In Campaign India, Draftfcb+Ulka’s shining agency report is featured.
http://www.campaignindia.in/news/2009/12/15/campaign-india-agency-report-card-draftfcb-ulka
In DM News, EarthTimes and Chain Leader, Draftfcb Orange County handles the advertising and in-store signage for Taco Bell’s new campaign promoting their drive-thru diet menu.
http://www.dmnews.com/taco-bell-campaign-features-fast-food-chains-first-infomercial/article/160386/
http://www.earthtimes.org/articles/show/taco-bellrsquosreg-drive-thru-dietreg-menu,1102708.shtml
http://www.chainleader.com/article/CA6712939.html?nid=3969
BLOG BUZZ
In Copywrite Inc., ten future advertising trends are highlighted; Draftfcb Chief Media Officer Richard Gagnon offers trends number two and nine.
http://copywriteink.blogspot.com/2009/12/seeing-future-ten-trends-in-advertising.html
In Ads of the World and Pub Creativo, Draftfcb Buenos Aires creates “Test Drive,” a print ad for the Volkswagen Mini Cooper.
http://adsoftheworld.com/media/print/mini_cooper_test_drive
http://www.pubcreativo.com/2009/12/mini-cooper-test-drive/
In PWJO, Draftfcb Paris creates print ad to call attention to the fact that journalists around the world are murdered for doing their job.
http://thepwjo.wordpress.com/2009/12/25/journalist-fates/
In My Efficient Planet, Draftfcb Toronto creates a TV spot promoting energy-efficient light bulbs for WWF Canada.
http://myefficientplanet.com/10852/wwf-light-bulb/
In Advertolog, Draftfcb+Ulka creates “Do more every second,” a print ad for Tata Docomo.
http://www.advertolog.com/tata/print-outdoor/do-more-every-second-355291/ 12/18/2009
In SHOOT Online, Draftfcb Orange County’s PSA, “Fight to Win,” for Alese Coco Fight 2 Win Foundation is named top spot of the week.
http://www.shootonline.com/go/news-view.rs-web2-1802949-1260565889-2.Top-Spot-of-the-Week--Alese-Coco-Fight-2-Win-Foundation-s--Fight-2-Win--Out-Of-Draftfcb.html
In Sostav, Draftfcb Global Retail & Promotions Officer Tina Manikas is named Cannes Lions 2010 Promo & Activation Jury President.
http://www.sostav.ru/news/2009/12/18/soc1/
BLOG BUZZ
In The World Accordingly, Draftfcb New York’s spot, “Drug Dealer,” for ONDCP is praised for its effectiveness in sharing an important message to the parents of teens.
http://theworldaccordingtomems.blogspot.com/2009/12/agency-draftfcb-new-york.html
In The Blog of Film & Video Editor, Draftfcb Chicago created a spot, “Dance Off,” for Kraft Macaroni & Cheese.
http://mikequinnjr.blogspot.com/2009/12/mac-cheese.html 12/14/2009
In AdNation, Design Taxi, Campaign India and Emirates Business 24/7, Draftfcb Global Retail & Promotions Officer Tina Manikas is named Cannes Lions 2010 Promo & Activation Jury President.
http://adnationme.com/news/latest-stories/latest-aces-line-up-for-cannes-2010.html
http://www.designtaxi.com/news.php?id=29905&page=1
http://www.campaignindia.in/news/2009/12/14/cannes-lions-unveils-2010-pr-and-promo-jury-presidents
http://www.business24-7.ae/Articles/2009/12/Pages/12122009/12132009_ca456e8eb5fc4d6cb7ff2921c9abad57.aspx
In The Chicago Sun-Times and Earth Times, Draftfcb Chicago develops the creative elements for Diners Club International’s new global branding campaign.
http://www.suntimes.com/business/lazare/1937534,CST-FIN-lew14.article
http://www.earthtimes.org/articles/show/diners-club-internationalreg-launches-new-global-branding-campaign,1088573.shtml
In Cap&Design, Draftfcb Sweden shares its approach when it came to drafting a commercial and tone for “thank you movie.”
http://capdesign.idg.se/2.990/1.277389/tackfilmse-spreds-som-en-lopeld-pa-natet?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SenasteNyheterna+%28CAP%3A+senaste+nyheterna%29
In The Chicago Tribune, Draftfcb Chicago hires Ken Muench as new director of multicultural planning.
http://www.chicagotribune.com/business/chi-sun-confidential-1213-dec13,0,4624476.column
In BizCommunity, Draftfcb South Africa Chief Creative Officer Brett Morris is appointed chairman of the Creative Circle, the industry's body for creative representation.
http://www.bizcommunity.com/Article/196/12/43122.html
In The New York Times, Draftfcb Chicago welcomes Patrick Moorhead as vice president and director for mobile platforms and Ken Muench as senior vice president and director for multicultural planning.
http://www.nytimes.com/2009/12/14/business/media/14adnewsletter3.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Chicago Media Planner Jennifer Beio discusses why she enjoys the new social networking community, Foursquare AND 361 Experiential SVP and Group Management Director Brad Back says that press principles are relevant when dealing with co-workers and clients.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=214
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=213
In Existing Visual, Draftfcb Hong Kong creates a print ad for Mr. Muscle kitchen stain remover.
http://www.existingvisual.com/2009/12/13/mr-muscle-kitchen-stain-remover-crocodile/
In BasMuller, view the making of Draftfcb New York’s PSA for the City Harvest Food Rescue Organization.
http://www.basmuller.nl/blabla/2009/12/things-you-can-do-with-an-iphone/ 12/7/2009
In Ad Age, Draftfcb Chicago SVP/Group Management Director, Multicultural Marketing Simon El Hage shares some of the agency’s multicultural successes; Draftfcb Chicago welcomes Ken Muench, one of the top planners in the U.S. Hispanic market.
http://adage.com/hispanic/article?article_id=140865
In Adweek, ECD Mark Lucas leaves Razorfish NY; Draftfcb Chicago welcomes former Razorfish executive Patrick J. Moorhead as its new vice president/management director of mobile platforms.
http://www.adweek.com/aw/content_display/news/agency/e3if462c05e653816378e4acd91963c2924
In Campaign India, Draftfcb+Ulka group creative head Macklin Lacerda is featured as an “Adland Rockstar.”
http://www.campaignindia.in/news/2009/12/07/adland-rockstars-macklin-lacerda
In DM News, Draftfcb San Francisco revs up the image of Levi Strauss’ Dockers brand with a new global advertising campaign encouraging men to “Wear the Pants.”
http://www.dmnews.com/levis-aims-to-return-masculinity-to-khakis-in-dockers-effort/article/159095/
In BizCommunity, Draftfcb South Africa conceptualizes taxi design for Santam’s newest advertising campaign.
http://www.bizcommunity.com/Article/196/70/42860.html
On Finanznachrichten.de, IPG announces a new addition to its website that will feature pro bono work created by its agencies; Draftfcb New York’s work with CityHarvest will be included.
http://www.finanznachrichten.de/nachrichten-2009-11/15551193-interpublic-launches-new-micro-site-focused-on-pro-bono-activity-004.htm
In BizCommunity, Draftfcb Johannesburg continues to feature Buddy the boxer in all of its Toyota South Africa marketing communication.
http://www.bizcommunity.com/Article/196/12/42852.html
BLOG BUZZ
In Ajanaku, view the making of Draftfcb New York’s PSA for the City Harvest Food Rescue Organization.
http://www.ajanaku.nl/city-harvest-apples-breakdown/
In Under My Bed, Draftfcb Orange County creates a new PSA for the Fight 2 Win Campaign.
http://www.undermybed.net/?p=231 12/2/2009
In DTC Perspectives, Draftfcb Healthcare wins big at the first ever CLIO Healthcare Awards.
http://www.dtcperspectives.com/article/Saatchi-+and+-Saatchi-Wins-Big-at-First-Ever-CLIO-Healthcare-Awards/204.html
In AAAA and ClickZ, Patrick J. Moorhead starts at Draftfcb Chicago as the new vice-president and management director for mobile platforms.
http://www2.aaaa.org/news/agency/Pages/120109_moorhead.aspx
http://www.clickz.com/3635800
In Creativity, get a behind the scenes look at the making of Draftfcb New York’s PSA for the City Harvest Food Rescue Organization.
http://creativity-online.com/news/behind-the-work-draftfcbs-apples-for-city-harvest/140799
In EarthTimes, Draftfcb Orange County creates a new PSA for the Fight 2 Win Campaign.
http://www.earthtimes.org/articles/show/optimus-santa-monica-and-draftfcb,1069665.shtml
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the “Bauhaus” school of design and architecture, and how its principles affect innovative technology and production.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=209
In Adpulp, Five blogs before lunch and Adrants, Draftfcb San Francisco launches a new radio, print, poster and online advertising campaign for Dockers.
http://www.adpulp.com/archives/2009/12/real_men_needed.php
http://daveibsen.typepad.com/5_blogs_before_lunch/2009/12/levis-dockers-brand-is-targeting-generation-recession.html
http://www.adrants.com/2009/12/dockers-to-put-hair-back-on-mens.php 12/1/2009
In The New York Times, Draftfcb San Francisco launches a new radio, print, poster and online advertising campaign for Dockers; television spots are scheduled to start in February, together with a long-awaited Dockers return to the Super Bowl.
http://www.nytimes.com/2009/12/01/business/media/01adco.html?_r=1
In Adweek, Draftfcb New York is one of the last three agencies in pursuit of global creative duties for Coty’s Sally Hansen, La Cross and N.Y.C. New York Color brands.
http://www.adweek.com/aw/content_display/news/account-activity/e3i7a35e791d5c3a260a94bd134168919e4
In MediaPost, Patrick J. Moorhead starts at Draftfcb Chicago as the new vice-president and management director for mobile platforms.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118211
In Adweek, Draftfcb New York creates an attention-grabbing PSA for the City Harvest Food Rescue Organization.
http://adweek.blogs.com/adfreak/2009/11/nyc-subway-system-full-of-squandered-food.html
BLOG BUZZ
In Eat Me Daily, The Inspiration Room, Casadero and Media Blips, Draftfcb New York creates “Apples,” a PSA for the City Harvest Food Rescue Organization.
http://www.eatmedaily.com/2009/11/nyc-subway-car-full-of-apples-video/
http://theinspirationroom.com/daily/2009/city-harvest-apples-in-new-york-train/
http://casadero.wordpress.com/2009/12/01/nyc-subway-apple-invasion/
http://mediablips.dailyradar.com/story/advertising-ads-advertising-agencies-campaigns-news/
In Kaitlyn Canfield’s blog, Draftfcb Chicago creates a “ferocious” ad for Kraft.
http://kaitlyncanfield.blogspot.com/2009/11/draftfcb.html
In Ads of the World and Pub Creativo, Draftfcb+Ulka creates print ad, “Saraswati.”
http://adsoftheworld.com/media/print/super_creative_saraswati
http://www.pubcreativo.com/2009/12/super-creative-saraswati/ 11/30/2009
In Crain’s Chicago Business, an in-depth article praises the success of Draftfcb Chicago and discusses Mark Modesto’s recent promotion to president of North America.
http://www.chicagobusiness.com/cgi-bin/mag/article.pl?id=32718
In DM News, Draftfcb Executive Chairman Howard Draft writes a feature article on Lester Wunderman for DM News’ 30th Anniversary issue AND Howard | | | | | | |