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6/25/2010

June 25, 2010

CREATIVE

 

In Marketing Magazine, Draftfcb Toronto develops the creative for the new can and bottle packaging for Coors Light, which has two visible thermal inks to illustrate two levels of cold.

http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100625_100806_2348

 

In B&T and AdNews, Draftfcb Sydney creates a new campaign for Lindt in the Australian market, designed to launch the company’s Swiss Gold Chocolate range; Draftfcb Sydney Director of Account Service Harry Preston and Creative Director Simon Edwards are quoted.

http://www.bandt.com.au/news/5C/0C06A85C.asp

http://www.bandt.com.au/dirplus/images/bttoday/newsletter/25_06_2010.pdf

http://www.adnews.com.au/news/lindt-adopts-new-approach

 

In Produ, AMAP and Multipress, Draftfcb Stockholm receives praise for its interactive viral film, Radiotjänst; Draftfcb Stockholm Creative Director Anders Dalenius is quoted.

http://produ.com/Publicidad/index.html?Noti=79777

http://www.amap.com.mx/noticia.php?id=3479

http://multipress.com.mx/articulos.php?id_sec=11&id_art=12100&id_ejemplar=0

 

Similar stories can also be viewed on Merca2.0 and Latinadsales.com.

http://www.merca20.com/?s=VIRAL+CREADO+POR+DRAFTFCB (translation required)

http://www.latinadsales.com/index.php?nota=796 (translation required)

 

AWARDS AND RECOGNITIONS

 

In Biz Community, Draftfcb Johannesburg has three ads make the Film Lions and Film Craft Lions shortlist at the 2010 Cannes Lions.

http://retail.bizcommunity.com/Article/196/12/49361.html

 

THOUGHT LEADERSHIP

 

In AAAA and CB Newsletter, Draftfcb hosts a seminar at the 2010 Cannes Lions to discuss the “6.5 Seconds That Matter” operating system; Draftfcb North America Executive Creative Director Tom O’Keefe is quoted.

http://www.aaaa.org/news/agency/Pages/062210_draftfcb_cannes.aspx

http://cbwebletter.fr/2010/06/22/vous-avez-65-secondes-pour-decider-de-lire-cet-article/

 

PEOPLE

 

In Biz Community, Draftfcb South Africa Creative Director Kabelo Moshapalo will be on the digital judging panel of this year’s Loerie Awards.

http://retail.bizcommunity.com/Article/410/12/49354.html

 

In E-Marketing, Draftfcb Paris President Benoît Héry is reappointed to the board of the Association of French Communication Agencies (AACC).

http://www.e-marketing.fr/Breves/Renouvellement-du-conseil-d-administration-de-l-AACC-34009.htm

 

In Afaqs!, Draftfcb+Ulka Executive Director and CEO Ambi M.G. Parameswaran will be present at the upcoming Consumer Awards 2010.

http://www.afaqs.com/perl/media/media_newslets/?id=45464

 

BLOG BUZZ

 

In DRAFTFCBlog and Agency Spy, Draftfcb Corporate Communications Associate Soraya Eltomey interviews Draftfcb New York VP, Group Media Director Bhavana Smith about the accessibility of video content and how it affects advertisers.

http://draftfcblog.com/Lists/Posts/Post.aspx?ID=263

http://www.mediabistro.com/agencyspy/news/thursday_odds_and_ends_165695.asp

 

In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho reflects on Day 5 of the 2010 Cannes Lions.

http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=264

 

In süperfad, view Draftfcb Chicago’s “Protégé,” created for Kmart.

http://superfad.com/work/project/KMart-Protege

Posted at 3:05 PM by Anthony Imgrund | Category: Draftfcb; Biz Community; Johannesburg; Paris; New York; Chicago | Permalink | Email this Post | Comments (0)

5/25/2010

May 25, 2010

CREATIVE

 

In E-Marketing, Draftfcb Paris creates a new TV spot for Conforama.

http://www.e-marketing.fr/Breves/Conforama-repasse-en-TV-avec-ses-voisins-33699.htm?Commentaire=

 

On QSR web and ImagesFood.com, Draftfcb Chicago helps create KFC’s new “so good” tagline.

http://www.qsrweb.com/article.php?id=18390&prc=52&page=56

http://www.imagesfood.com/news.aspx?Id=1758&topic=2

 

NEW BUSINESS

 

On ContactLenses.co.uk, Draftfcb London has won the European advertising account for Bausch + Lomb.

http://contactlenses.co.uk/contactlensesnews/article29998/bausch--lomb-chooses-european-advertiser.html?catid=6&pageNo=1

 

BLOG BUZZ

 

In DRAFTFCBlog, Draftfcb Chicago EVP, Chief Strategic Officer Jamie Shuttleworth discusses how Bill Taylor, co-founder of Fast Company was inspired at the Draftfcb Global Managers Meeting last week.

http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=253

Posted at 2:32 PM by Anthony Imgrund | Category: Draftfcb; Chicago; Paris | Permalink | Email this Post | Comments (0)

2/1/2010

February 1, 2010

In The Financial Times, Draftfcb New York Chief Media Officer Rich Gagnon shares his thoughts on the ability to target specific groups on Facebook from a large pool of users.

http://www.ft.com/cms/s/0/bebb6864-0e9c-11df-bd79-00144feabdc0.html?nclick_check=1

 

In QSR Magazine, Draftcb Orange County VP/Management Director Will Starks is quoted on how consumers look to socially responsible companies for business.

http://www.qsrmagazine.com/articles/columnists/christopher_wolf/138/charity-1.phtml

 

In Les Echos, Draftfcb promotes diversity; Draftfcb Paris President Benoît Hery is quoted.

http://www.lesechos.fr/management/actu/020320719590-une-approche-globale-pour-promouvoir-la-diversite.htm

 

In The Gleaner, Draftfcb New York SVP/Group Management Director Wendy Glass attends the tourism minister’s reception and launch of the Usain Bolt Jamaica advertising campaign; Draftfcb New York created the commercials for the Jamaica Tourist Board.

http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html

 

In Exchange4Media, Business Standard and Domain-b, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.

http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=37097&Tag=2324

http://www.business-standard.com/india/news/the-returnhari-sadu/384291/

http://www.domain-b.com/brand_dossier/adv_brnd/20100130_ad_bids.html

 

In the Marketing Site, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes.

http://www.themarketingsite.com/live/content.php?Item_ID=10477

 

BLOG BUZZ

 

In Secret Origin, Draftfcb San Francisco partners with Mixercast to launch a unique, interactive ad campaign for the Dockers brand on “The Tonight Show” with Jay Leno.

http://cord.viviendasenlacosta.info/thing/388877

Posted at 3:56 PM by Anthony Imgrund | Category: Draftfcb; New York; Paris; Cape Town; San Francisco | Permalink | Email this Post | Comments (0)

1/4/2010

January 4, 2010

In The Wall Street Journal, Draftfcb Chief Media Officer Richard Gagnon predicts the increased use of split-screen commercials in the future; Suzanne Vranica shares her thoughts on industry trends in 2010.

http://online.wsj.com/article/SB10001424052748704718204574616370736382560.html?mod=WSJ_hpp_MIDDLENexttoWhatsNewsSecond

 

In DM News, Draftfcb New York EVP of CRM Mike Brzozowski discusses social media marketing and predicts that in 2010, brands will begin using it for “strategic services.”

http://www.dmnews.com/social-media/article/160466/

 

In The New Zealand Herald, Draftfcb New Zealand is praised for a successful 2009, despite the economic turmoil.

http://www.nzherald.co.nz/television/news/article.cfm?c_id=339&objectid=10618115

 

In B&T magazine, Draftfcb New Zealand has added an in-house public relations department; PR Director and new division head, Lwindi Ellis, is quoted.

http://thedeathofsmalltalk.com.au/news/e9/0c04ede9.asp

 

In Afaqs, Draftfcb+Ulka hires Kartik Smetacek as new creative director.

http://www.afaqs.com/perl/news/story.html?sid=25935

 

In Campaign India, Draftfcb+Ulka’s shining agency report is featured.

http://www.campaignindia.in/news/2009/12/15/campaign-india-agency-report-card-draftfcb-ulka

 

In DM News, EarthTimes and Chain Leader, Draftfcb Orange County handles the advertising and in-store signage for Taco Bell’s new campaign promoting their drive-thru diet menu.

http://www.dmnews.com/taco-bell-campaign-features-fast-food-chains-first-infomercial/article/160386/

http://www.earthtimes.org/articles/show/taco-bellrsquosreg-drive-thru-dietreg-menu,1102708.shtml

http://www.chainleader.com/article/CA6712939.html?nid=3969

 

BLOG BUZZ

 

In Copywrite Inc., ten future advertising trends are highlighted; Draftfcb Chief Media Officer Richard Gagnon offers trends number two and nine.

http://copywriteink.blogspot.com/2009/12/seeing-future-ten-trends-in-advertising.html

 

In Ads of the World and Pub Creativo, Draftfcb Buenos Aires creates “Test Drive,” a print ad for the Volkswagen Mini Cooper.

http://adsoftheworld.com/media/print/mini_cooper_test_drive

http://www.pubcreativo.com/2009/12/mini-cooper-test-drive/

 

In PWJO, Draftfcb Paris creates print ad to call attention to the fact that journalists around the world are murdered for doing their job.

http://thepwjo.wordpress.com/2009/12/25/journalist-fates/

 

In My Efficient Planet, Draftfcb Toronto creates a TV spot promoting energy-efficient light bulbs for WWF Canada.

http://myefficientplanet.com/10852/wwf-light-bulb/

 

In Advertolog, Draftfcb+Ulka creates “Do more every second,” a print ad for Tata Docomo.

http://www.advertolog.com/tata/print-outdoor/do-more-every-second-355291/

Posted at 2:45 PM by Anthony Imgrund | Category: Draftfcb; New York; Paris | Permalink | Email this Post | Comments (0)

11/13/2009

November 13, 2009

In BizCommunity, Draftfcb Global Chief Strategy Officer Michael Fassnacht travels to South Africa to discuss six major “truths” marketers will now have to face as they do business.

http://www.bizcommunity.com/Article/196/12/42067.html

 

In Exchange4Media and Indian Television, Nagesh Alai, regional chief financial officer for Draftfcb Asia Pacific and Africa, is elected vice president of the Advertising Agencies Association of India (AAAI).

http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=36444&tag=32487&pict=0

http://www.indiantelevision.com/mam/headlines/y2k9/nov/novmam33.php

 

In Strategies, Draftfcb Paris President and leader of the French Advertising Association (AACC) image committee, Benoit Hery, says the AACC is concerned about a legislative bill relating to re-touched body images.

http://www.strategies.fr/newsletter/gef654131109?xtor=EPR-62

 

In BizCommunity, Draftfcb Partners Chief Creative Officer Bernd Fliesser will be a judge at the 2010 D&AD Awards.

http://www.bizcommunity.com/Article/196/12/42076.html

Posted at 1:24 PM by sorayaeltomey | Category: advertising; Biz Community; creative; creative officer; Draftfcb; Paris | Permalink | Email this Post | Comments (0)

10/22/2009

October 22, 2009

In Marketing Web, Glynn Venter, executive creative director at Draftfcb Cape Town, is invited to judge the 32nd John Caples Awards in New York in November.

http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71627?oid=122838&sn=Marketingweb%20detail

 

In Advertising Age, Draftfcb San Francisco appoints Desmond La Velle and Julie Scelzo as senior vice president, creative directors to lead creative efforts for the agency’s Dockers account.

http://adage.com/article?article_id=139823

 

BLOG BUZZ

 

On PubCreativo.com, Draftfcb Paris “delivers” an advertising case study.

http://www.pubcreativo.com/2009/10/conforama-design-lands-in-paris/#

Posted at 5:31 PM by sorayaeltomey | Category: advertising; Ad Age; creative; creative director; director; Draftfcb; executive; Cape Town; Paris; San Francisco | Permalink | Email this Post | Comments (0)

4/3/2009

April 3, 2009
In Brandweek, Draftfcb New York is handed the creative duties on three of Pinnacle Foods’ brands – Hungry-Man, Van de Kamp’s and Mrs. Paul’s; Draftfcb New York Executive Creative Directors Sandra Greenberg and Terri Meyer mentioned and Interpublic mentioned. 
http://www.brandweek.com/bw/content_display/news-and-features/packaged-goods/e3i06cf86cfd5eb4356cee0d2371533324c

In The Chicago Sun-Times’ Media and Marketing Mix, Draftfcb Chicago is named U.S. agency of record for Newell Rubbermaid’s Sharpie, EXPO and Prismacolor brands. 
http://blogs.suntimes.com/media/draftfcb/

In Marketingweb, Draftfcb South Africa Executive Creative Director Francois de Villiers is the first advertising professional to be recognized by the South African Academy of Science & Arts. 
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71627?oid=117690&sn=Marketingweb%20detail

In Adnews and Propmark, Draftfcb Paris Vice President and Executive Creative Director Xavier Beauregard will serve on the jury for the Press category at the 2009 Cannes Lions Advertising Festival. 
http://www.adnews.com.br/publicidade.php?id=86366

In Der Kontakter, Horizont and new business, Draftfcb Hamburg creates a new global campaign for Nivea for Men Active3. 
http://www.kontakter.de/kontakter/news/artikel/2009/04/125905/index.html
Posted at 2:44 PM by sorayaeltomey | Category: advertising; agency; brand; Brandweek; campaign; Chicago; creative; creative director; der Kontakter; director; Draftfcb; executive; Hamburg; New York; Paris | Permalink | Email this Post | Comments (0)

2/19/2009

February 19, 2009
In eMarketing.fr, Draftfcb Paris is assigned to develop a new communications plan for the European specialist in remote credit consumption, Cofidis.
 
http://www.e-marketing.fr/xml/Breves/2009/02/16/28255/Cofidis-choisit-Draftfcb/?xtor=RSS-8
Posted at 3:36 PM by sorayaeltomey | Category: Paris | Permalink | Email this Post | Comments (0)

2/9/2009

February 9, 2009
In Designophy, Draftfcb Paris vice president and executive creative director Xavier Beauregard will serve on the TV/Cinema, Print, Outdoor and Radio Jury at the 2009 Dubai Lynx Awards.
 
http://www.designophy.com/newslog/article.php?UIN=1000001389

In Crain’s Chicago Business and included in AAF SmartBrief (Adweek), Draftfcb names Howard Draft executive chairman, Laurence Boschetto CEO and Jonathan Harries vice chairman; Interpublic chief executive officer Michael Roth quoted.
 
http://www.chicagobusiness.com/cgi-bin/news.pl?id=32918
 
Posted at 4:40 PM by sorayaeltomey | Category: Adweek; Crain's Chicago Business; Howard Draft; Jonathan Harries; Laurence Boschetto; Paris | Permalink | Email this Post | Comments (0)

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