8/2/2010
THOUGHT LEADERSHIP
In Mobile Marketer, Draftfcb Chicago strengthens its mobile offering, partners with Velti, a leader in mobile marketing and advertising technology solutions; Draftfcb Chicago Vice President and Director of Mobile Platforms Patrick Moorhead is interviewed.
http://www.mobilemarketer.com/cms/news/advertising-agencies/6973.html
CREATIVE
In Trading Markets, Yahoo! Business, PR Inside and Forbes, Taco Bell introduces its new Cantina Tacos; Draftfcb Orange County is handling the TV ads and in-store signage.
http://www.tradingmarkets.com/news/press-release/yum_taco-bell-r-serves-up-all-new-cantina-tacos-and-introduces-carnitas-shredded-pork-and-corn-tortilla-1081247.html
http://ca.us.biz.yahoo.com/bw/100802/20100802005303.html?.v=1
http://www.pr-inside.com/taco-bell-serves-up-all-new-cantina-r2035448.htm
http://www.forbes.com/feeds/businesswire/2010/08/02/businesswire143272925.html
NEW BUSINESS
In Agency Spy, Draftfcb San Francisco is appointed CRM agency for Electronic Arts.
http://www.mediabistro.com/agencyspy/draftfcb/draft_sf_nabs_eas_crm_biz_169444.asp
AWARDS AND RECOGNITIONS
In Biz Community and 10 and 5, Draftfcb South Africa’s digital and interactive specialist agency, Mesh, took first and second place at the Creative Circle Ad of the Month Awards.
http://www.bizcommunity.com/Article/196/12/50648.html
http://10and5.com/2010/08/the-creative-circle-digital-results/
OTHER INDUSTRY NEWS
In DM News, Interpublic reported an increase in revenue for 2Q’10, exceeding analyst expectations; Draftfcb is mentioned.
http://www.dmnews.com/interpublic-publicis-report-q2-first-half-revenue-gains/article/175871/
In The Chicago Sun-Times, Energy BBDO/Chicago teams up with a new bidder, the Northstar Lottery Group; Draftfcb Chicago is mentioned.
http://www.suntimes.com/business/lazare/2556228,CST-NWS-lew02.article
http://blogs.suntimes.com/media/2010/07/energy_bbdochicago_casts_its_f.html 7/6/2010
CREATIVE
In Marketing Web, Biz Community, Fin24 and Totally Mad, Draftfcb South Africa launches a national campaign, the Fly the Flag initiative, to maintain national pride after the 2010 FIFA World Cup ends; Draftfcb South Africa Group Chief Executive John Dixon is quoted.
http://www.totallymad.co.za/?idstory=27488
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page71627?oid=128518&sn=Marketingweb%20detail&pid=71616
http://www.bizcommunity.com/Article/196/147/49632.html
http://www.fin24.com/AdReview/Advertising-and-Marketing/Hangover-cure-20100704
In Media News International, Draftfcb Orange County launches a fully integrated “Smokey the Bear” campaign for the Ad Council, the USDA Forest Service and the National Association of State Foresters; Draftfcb Orange County Senior Vice President, Group Management Director Hilary Hamer quoted.
http://www.mnilive.com/2010/07/smokey-bear-stars-in-new-psas/
THOUGHT LEADERSHIP
In Research, MRWeb, WaayTV, News Observer, KHQ and Passion Stew, Draftfcb launches the Institute of Decision Making to better understand and influence consumers’ decisions; Draftfcb Global Chief Strategy Officer Michael Fassnacht and Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted.
http://www.research-live.com/news/news-headlines/draftfcb-opens-institute-of-decision-making/4003075.article
http://www.mrweb.com/drno/news11938.htm
http://www.waaytv.com/Global/story.asp?S=12741900&nav=menu635_9_5_1
http://www.newsobserver.com/2010/07/05/565882/agency-launches-study-to-understand.html
http://www.khq.com/Global/story.asp?S=12741900
http://passionstew.blogspot.com/2010/07/draft-fcb-creates-institute-focused-on.html
PEOPLE
In Indian Television and Echange4Media, it is reported that Draftfcb APAC and Africa CFO Nagesh Alai is a presidential nominee for the Advertising Agencies Association of India (AAAI).
http://www.indiantelevision.com/mam/headlines/y2k10/july/julymam15.php
http://www.exchange4media.com/e4m/news/fullstory1.asp?news_id=38693§ion_id=1&tag=4661
BLOG BUZZ
In 10and5, Draftfcb South Africa creates a foosball competition to keep the World Cup spirit alive.
http://10and5.com/2010/07/draftfcb-foosball-league/
In Coloribus, Draftfcb Chicago unveils a 20-second viral video, “Vuvuzelas,” for Off! bug spray.
http://www.coloribus.com/adsarchive/online-viral/off-spray-vuvuzelas-13760805/ 7/2/2010
CREATIVE
In Advertising Age, Draftfcb Orange County launches a fully integrated “Smokey the Bear” campaign for the Ad Council, the USDA Forest Service and the National Association of State Foresters; Draftfcb Orange County Senior Vice President, Group Management Director Hilary Hamer quoted.
http://adage.com/goodworks/post?article_id=144777
http://www.dmnews.com/forest-service-ad-council-launch-integrated-smokey-the-bear-campaign/article/173790/
THOUGHT LEADERSHIP
In CNBC, MediaPost’s Media Daily News, MSN Money, News Blaze and Examiner, Draftfcb launches the Institute of Decision Making to better understand and influence consumers’ decisions; Draftfcb Global Chief Strategy Officer Michael Fassnacht and Draftfcb San Francisco Director of Strategic Planning Matthew Willcox quoted.
http://classic.cnbc.com/id/38040439
http://www.mediapost.com/publications/index.cfm?art_aid=131321&art_searched=&fa=Articles.showArticle&page_number=0&passFuseAction=PublicationsSearch.showSearchReslts
http://articles.moneycentral.msn.com/news/article.aspx?feed=PR&Date=20100701&ID=11671780
http://newsblaze.com/story/2010070109380200002.pnw/topstory.html
http://www.examiner.com/p-477182~Draftfcb_Launches_Institute_of_Decision_Making.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Joshua Dysart continues to share video interviews from the 2010 Cannes Lions Advertising Festival.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=267
In Media Bistro’s Agency Spy and Ads of the World, Draftfcb Chicago unveils a 20-second viral video, “Vuvuzelas,” for Off! bug spray.
http://www.mediabistro.com/agencyspy/ha/draftfcb_addresses_the_vuvuzela_problem_166491.asp
http://adsoftheworld.com/media/tv/off_world_cup_vuvuzela_problem_fix
In Coloribus, Draftfcb Kuala Lumpur creates a print ad for Off! bug spray.
http://www.coloribus.com/adsarchive/prints/off-draft-fcb-kuala-lumpur-malaysia-10329605/ 7/1/2010
AWARDS AND RECOGNITIONS
In PR Newswire, Draftfcb Chicago is again named one of “Chicago’s 101 Best and Brightest Companies to Work For” by the National Association for Business Resources.
http://www.prnewswire.com/news-releases/this-years-101-best-and-brightest-companies-to-work-for-in-chicago-announced-by-national-association-for-business-resources-97511174.html
THOUGHT LEADERSHIP
In Smartbrief, MSN Money, Bloomberg Businessweek, PR Newswire, Ad Blog News and Centredaily.com, Draftfcb launches the Institute of Decision Making to better understand and influence consumer’s decisions; Draftfcb San Francisco Director of Strategic Planning Matthew Willcox will serve as the unit’s director and Draftfcb Global Chief Strategy Officer Michael Fassnacht is quoted.
http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=01AA6095-FF9D-465C-B985-BD284D0A3581©id=C2C97DAA-F740-436C-A14B-96C703D32CCB&brief=IAB&sb_code=rss&&campaign=rss
http://articles.moneycentral.msn.com/news/article.aspx?feed=PR&Date=20100701&ID=11671780&topic=TOPIC_LICENSING_MARKETING_AGREEMENTS&isub=1
http://investing.businessweek.com/research/markets/news/article.asp?docKey=600-201007011236PR_NEWS_USPR_____CG29812-1¶ms=timestamp||07/01/2010%2012:36%20PM%20ET||headline||Draftfcb%20Launches%20Institute%20of%20Decision%20Making||docSource||PR%20Newswire||provider||ACQUIREMEDIA
http://www.prnewswire.com/news-releases/draftfcb-launches-institute-of-decision-making-97594089.html
http://adcrowdblognews.blogspot.com/2010/06/draftfcblog-draftfcbs-institute-of.html
http://www.centredaily.com/2010/07/01/2072256/draftfcb-launches-institute-of.html
In AAAA, Valor Econômico, Blog da Marili, Blue Bus and LatinSpots, Draftfcb hosts a seminar at the 2010 Cannes Lions to discuss the “6.5 Seconds That Matter” operating system.
http://www.aaaa.org/news/agency/Pages/062210_draftfcb_cannes.aspx
In Independent Trailer, small businesses are taking advantage of lower marketing costs; Draftfcb West Coast SVP, Media Director Michael Knott is quoted.
http://independentretailer.com/2010/07/01/marketing-opps-for-small-biz/
CREATIVE
In SHOOT Online, Draftfcb Orange County creates “Terrible,” a new spot supporting Taco Bell’s $2 Meal Deals featuring Charles Barkley.
http://www.shootonline.com/go/index.php?name=Release&op=view&id=rs-web2-155120-1277936746-2
PEOPLE
In AAAA, Draftfcb Chicago hires Sarah Montague as senior vice president, group management director to help lead the Volkswagen account.
http://www.aaaa.org/news/agency/Pages/062810_DraftfcbVolkswagen.aspx
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Associate Soraya Eltomey interviews Draftfcb San Francisco Director of Strategic Planning Matthew Willcox who explains the Institute of Decision Making.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=265 6/30/2010
THOUGHT LEADERSHIP
In The New York Times and UsHour.com, Draftfcb launches the Institute of Decision Making to better understand and influence consumer’s decisions; Draftfcb San Francisco Director of Strategic Planning Matthew Willcox will serve as the unit’s director and Draftfcb Global Chief Strategy Officer Michael Fassnacht is quoted.
http://www.nytimes.com/2010/06/30/business/media/30adco.html
http://www.ushour.com/advertising-a-quest-to-learn-what-drives-consumer-decisions/
In New York Festivals, Draftfcb Chicago Chief Creative Officer Rob Sherlock discusses his creative philosophy and 6.5 Seconds That Matter in a video interview.
http://newyorkfestivals.tv/interviews/draftfcb-chicago
CREATIVE
In Market Watch and PR Newswire, Draftfcb Orange County develops a series of PSAs for Smokey Bear and the prevention of wildfires; Draftfcb Orange County SVP, Group Management Director Hilary Hamer is quoted.
http://www.marketwatch.com/story/smokey-bear-returns-to-remind-americans-only-you-can-prevent-wildfires-2010-06-30?reflink=MW_news_stmp
http://multivu.prnewswire.com/mnr/adcouncil/44925/
PEOPLE
In Media Post, The Chicago Sun Times and Agency Spy, Draftfcb Chicago hires Sarah Montague as senior vice president, group management director to help lead the Volkswagen account.
http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-6-29&art_type=23
http://blogs.suntimes.com/media/2010/06/sarah_montague_returns_to_draf.html
http://www.mediabistro.com/agencyspy/news/tuesday_odds_and_ends_166165.asp
In Biz Community, Draftfcb South Africa Group Executive Creative Director Brett Morris, Deputy Creative Director Neo Mashigo and Creative Director Erin Brooks will be judges at this year’s Loerie Awards
http://www.bizcommunity.com/Article/410/12/49488.html
In Media Post, Laura Maness is hired as vice president, director of business development to lead new business efforts for Draftfcb West Coast.
http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-6-29&art_type=23
AWARDS AND RECOGNITIONS
In HorizonT, derStandard.at and extradienst, Draftfcb Partners made the Cyber Lions shortlist with “Battered Women’s Shelter.”
http://www.horizont.at/newsdetail/news/cannes-lions-vier-weitere-chancen-fuer-oesterreich.html
http://derstandard.at/1276413700736/CyberDesign-Und-wieder-vier-Shortlistplaetze-fuer-Oesterreich
http://www.extradienst.at/Artikel.33+M59b0931f439.0.html 6/14/2010
CREATIVE
In Indian Express, Draftfcb+Ulka unveils the next installment of HCL’s “Technology that Touches Lives” campaign with a new television spot.
http://www.indianexpress.com/news/HCL-comes-up-with-3rd-Mr-HCL-ad/632996
NEW BUSINESS
In Adweek, Rob Lobster has narrowed its search for an agency to handle creative and media planning duties; Draftfcb Chicago is reportedly one of those four agencies.
http://www.adweek.com/aw/content_display/news/agency/e3i3e9fe8a77ad6bd90f3aa30ce117bd403
THOUGHT LEADERSHIP
In Ad Age, Draftfcb Chicago EVP, Group Management Director Steve Schildwachter responds to the article “Brits Say BP Isn’t So Bad.”
http://adage.com/article?article_id=144412
In Ad Age, attendance at the 2010 Cannes Lions is slightly up, but attendees can expect more modest parties and a stronger marketer presence; a Draftfcb executive is quoted.
http://adage.com/cannes2010/article?article_id=144420
AWARDS AND RECOGNITIONS
In Adweek, the Draftfcb New York U.S. Census team wins “Best Branded Content, $25 Million or More” and “Best Multicultural Media Plan” in the “2010 Media Plan of the Year” contest; Draftfcb New York Chief Media Officer Rich Gagnon, VP, Group Media Director Bhavana Smith and VP, Associate Media Director Vito Ellison are quoted.
http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3icd5f9626039b502cdacaf82eb536d845?pn=2
http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3icd5f9626039b502cdacaf82eb536d845?pn=7
In Earth Times, Draftfcb San Francisco and Isobar North America win a silver at the 2010 Effie Awards for “Active Personal Trainer,” a campaign for EA SPORTS.
http://www.earthtimes.org/articles/press/work-behalf-ea-sports,1339890.html
In HorizonT, Draftfcb sponsors the Roger Hatchuel Academy at the upcoming Cannes Lions.
http://www.horizont.at/index.php?RDCT=81821e5e76ed66c439aa
PEOPLE
In Hispanic Ad¸OC Metro, Hispanic Market Weekly and Agency Spy, Draftfcb Orange County hires Yolanda Alarcón Cassity as senior vice president, group management director to lead the agency’s multicultural efforts in the West Coast; Draftfcb North America President Mark Modesto is quoted.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=29777
http://www.ocmetro.com/movers-and-shakers-Yolanda-Cassity.aspx
http://www.hispanicmarketweekly.com/featureArticle.cms?id=2813
http://www.mediabistro.com/agencyspy/news/monday_morning_stir_164499.asp
OTHER INDUSTRY NEWS
In The New York Times, Ewan Paterson starts this month at DDB Chicago as the new creative director; Draftfcb Chicago is mentioned.
http://www.nytimes.com/2010/06/11/us/11cncadvertise.html 6/11/2010CREATIVE
In EFY Times, Draftfcb Ulka unveils the next installment of HCL’s “Technology that Touches Lives” campaign with a new television spot; Draftfcb Ulka Chief Operating Officer Sanjeev Bhargava quoted.
http://www.efytimes.com/e1/46950/fullnews.htm
PEOPLE
In PharmaLive.com, Draftfcb Healthcare welcomes Dave Garson as executive vice president, managing director of Area 23; Draftfcb Healthcare Chief Executive Officer and President Dana Maiman and Executive Vice President, Chief Creative Officer Rich Levy quoted.
http://pharmalive.com/News/index.cfm?articleid=710729&categoryid=33%2C34
NEW BUSINESS
In Campaign Brief and Stop Press, Draftfcb New Zealand wins the responsibilities to provide advertising and specialist media relations services to Statistics New Zealand for its 2011 Census; Draftfcb New Zealand Managing Director Brian van den Hurk quoted.
http://www.campaignbrief.com/nz/2010/06/draftfcb-wins-statistics-nz-20.html
http://www.stoppress.co.nz/news/2010/06/drafty-mangoes-set-sail-for-bold-horizon/
AWARDS AND RECOGNITIONS
In Earth Times, Draftfcb San Francisco takes home a Silver Effie for its work on Electronic Arts’ “Active Personal Trainer.”
http://www.earthtimes.org/articles/show/work-behalf-ea-sports,1339890.shtml
DIVERSITY & INCLUSION
In PR USA, Draftfcb is a sponsor of the 2010 ADCOLOR Awards.
http://pr-usa.net/index.php?option=com_content&task=view&id=412310&Itemid=28
OTHER INDUSTRY NEWS
In Marketing Director, Merca 2.0, Multipress and Revista NEO, Draftfcb is sponsoring the 2010 Roger Hatchuel Academy during the 57th Annual Cannes Lions International Advertising Festival in France.
http://www.marketingdirecto.com/actualidad/eventos-y-formacion/draft-fcb-patrocina-una-academia-para-jovenes-talentos-en-cannes-lions/
http://www.merca20.com/draftfcb-patrocina-a-la-nueva-ola-de-la-publicidad/
http://multipress.com.mx/articulos.php?id_sec=11&id_art=11954&id_ejemplar=0
http://app.fromdoppler.com/Campaigns/CampaignViewer.aspx?campaignId=4137584D704635327572453D&campaignType=1&subscriberId=41411956&languageid=2&email=lourdes.sanchez@draftfcb.com
In Market Watch, Interpublic will present at William Blair’s 30th Annual Growth Stock Conference; Draftfcb mentioned.
http://www.marketwatch.com/story/interpublic-group-to-present-at-the-william-blair-company-30th-annual-growth-stock-conference-2010-06-10?reflink=MW_news_stmp
2/8/2010
In New York Daily News, San Francisco Examiner and The Christian Science Monitor, Draftfcb San Francisco’s Super Bowl spot for Dockers, “Men Without Pants,” receives positive reviews.
http://www.nydailynews.com/money/2010/02/08/2010-02-08_dockers_men_without_pants_super_bowl_ad_offering_free_pair_of_khakis_is_part_of_.html
http://www.examiner.com/x-14552-Social-Media-Examiner~y2010m2d7-Dockers-free-pants-Super-Bowl-commercial-and-contest-goes-viral-VIDEO
http://www.csmonitor.com/USA/Society/2010/0208/Dockers-free-pants-ad-a-Super-Bowl-spot-that-worked
In the Wall Street Journal, a ranking of the Super Bowl 2010’s Best Ads (determined by an online poll); Draftfcb San Francisco’s spot for Dockers, Draftfcb New York’s spot for the U.S. Census Bureau and Draftfcb Orange County’s spot for Taco Bell are all included in this round-up.
http://online.wsj.com/public/resources/documents/superbowl-ads-10.html
In Digital Sports Daily, Draftfcb Orange County’s Super Bowl spot for Taco Bell receives a favorable review.
http://digitalsportsdaily.com/videos/20957
In The New York Times, Stuart Elliott’s blog posts regarding last night’s Super Bowl spots; Draftfcb San Francisco’s spot for Dockers, “Men Without Pants” mentioned.
http://mediadecoder.blogs.nytimes.com/2010/02/07/super-bowl-ad-watch-a-look-at-the-other-side-of-tonights-game/
In B to B Online, Draftfcb Chicago Vice President/Director of Mobile Platforms Patrick Moorhead shares his thoughts on targeting businesses via mobile marketing; PACCAR client mentioned.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100208/FREE/302089970
In South Florida Caribbean News, Draftfcb New York creates three new spots for the Jamaica Tourist Board’s “Once You Go, You Know” TV campaign; Draftfcb New York Senior Vice President/Executive Creative Director Keith Loell is quoted.
http://www.sflcn.com/story.php?id=7969
In Globes, Draftfcb+Shimoni Finkelstein Executive Creative Director Kobi Barki is the first Israeli judge to be a part of the Cannes Lions 2010 Direct jury.
http://www.globes.co.il/news/article.aspx?did=1000536475&fromMador=821&fromErechMusafHP
In Advertising Age, Kraft – while still maintaining accessibility – is looking to update the “look and tone” of its advertising; mentions how the marketer shifted the responsibilities for its biggest-spending U.S. brands to Draftfcb and McGarryBowen.
http://adage.com/article?article_id=141943
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht reports his assessment on the difficulties of digital marketing AND Draftfcb New York Search Associate Media Director Matt Meadow discusses new search advertising and the incorporation of images into PPC ads.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=224
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=225 2/2/2010
In Marketing Week, Draftfcb London created the outdoor, press, radio and online advertising campaign for the Jamaica Tourist Board.
http://www.marketingweek.co.uk/jamaica-campaign-urges-spontaneous-booking/3009446.article
In Adweek, Draftfcb San Francisco’s Super Bowl spot for Dockers brand is highlighted as one of the campaigns to speak to the “tender man” of 2010.
http://www.adweek.com/aw/content_display/creative/critique/e3i1422a94252b075b8f914ec5180c8f438
In O GLOBO, Ad News, Ad Online and Vox News, Giovanni+Draftfcb’s commercial for featuring Gisele Bündchen is selected as one of the best in Latin language in 2009 by Ad Age.
http://www.adnews.com.br/destaque.php?id=99053
http://www.adonline.com.br/ad2005/rapidinhas_detalhe.asp?id=25295
http://www.voxnews.com.br/dados_noticias.asp?codnot=68153
In SuperBowl Ads, Draftfcb Orange County’s “Poem” spot for Taco Bell’s NBA Five Buck Box can be viewed; this “to be continued” spots serves as a teaser for the ads to come.
http://superbowl-ads.com/article_archive/?p=6873
On Benzinga, Draftfcb Orange County creates “It Rocks” ad for Taco Bell, set to air during the Super Bowl; Draftfcb Orange County Executive Creative Director Teddy Brown is quoted.
http://www.benzinga.com/press-releases/b107017/taco-bell%C2%AE-showcases-its-all-star-line-up-with-new-nba-five-buck-box
In Rediff Business, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://business.rediff.com/report/2010/feb/02/bcrisis-the-return-of-hari-sadu.htm
BLOG BUZZ
In PubCreativo, Existing Visual and Ads of the World, Giovanni+Draftfcb creates a print ad for Glade Sense & Spray.
http://www.pubcreativo.com/2010/02/glade-sense-spray-cemetery/
http://www.existingvisual.com/2010/02/02/glade-sense-spray-cemetery/
http://adsoftheworld.com/media/print/glade_sense_spray_cemetery
In Inlandsocal, Draftfcb Chicago creates PSAs for The Shelter Pet Project.
http://blogs.inlandsocal.com/pets/2010/02/new-campaign-encourages-pet-ad.html 2/1/2010
In The Financial Times, Draftfcb New York Chief Media Officer Rich Gagnon shares his thoughts on the ability to target specific groups on Facebook from a large pool of users.
http://www.ft.com/cms/s/0/bebb6864-0e9c-11df-bd79-00144feabdc0.html?nclick_check=1
In QSR Magazine, Draftcb Orange County VP/Management Director Will Starks is quoted on how consumers look to socially responsible companies for business.
http://www.qsrmagazine.com/articles/columnists/christopher_wolf/138/charity-1.phtml
In Les Echos, Draftfcb promotes diversity; Draftfcb Paris President Benoît Hery is quoted.
http://www.lesechos.fr/management/actu/020320719590-une-approche-globale-pour-promouvoir-la-diversite.htm
In The Gleaner, Draftfcb New York SVP/Group Management Director Wendy Glass attends the tourism minister’s reception and launch of the Usain Bolt Jamaica advertising campaign; Draftfcb New York created the commercials for the Jamaica Tourist Board.
http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html
In Exchange4Media, Business Standard and Domain-b, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=37097&Tag=2324
http://www.business-standard.com/india/news/the-returnhari-sadu/384291/
http://www.domain-b.com/brand_dossier/adv_brnd/20100130_ad_bids.html
In the Marketing Site, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes.
http://www.themarketingsite.com/live/content.php?Item_ID=10477
BLOG BUZZ
In Secret Origin, Draftfcb San Francisco partners with Mixercast to launch a unique, interactive ad campaign for the Dockers brand on “The Tonight Show” with Jay Leno.
http://cord.viviendasenlacosta.info/thing/388877 1/25/2010
In Ad Age, Draftfcb makes Ad Age’s agency A-List; Draftfcb Executive Chairman Howard Draft, CEO and President Laurence Boschetto and Global Chief Creative Officer Jonathan Harries are quoted.
http://adage.com/agencya-list09/article?article_id=141671
In DM News, Levi’s Dockers extends its “Wear the Pants” campaign to an interactive Super Bowl effort; Draftfcb San Francisco launches the spot “Men without Pants” during this year’s Super Bowl.
http://www.dmnews.com/levis-extends-wear-the-pants-campaign-to-interactive-super-bowl-effort/article/162162/
In Afaqs!, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka COO Sanjeev Bhargava and Creative Director Sanjay Sharma are quoted.
http://www.afaqs.com/perl/news/story.html?sid=26108
In The New York Times, Stuart Elliott provides an analysis of Super Bowl rivalries amongst marketers; Draftfcb Orange County client, Taco Bell, is mentioned in relation to Denny’s.
http://www.nytimes.com/2010/01/25/business/media/25adcol.html?scp=2&sq=stuart%20elliott&st=cse
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses how millennials will successfully transform into effective team leaders while developing smarter critical thinking skills AND Draftfcb Chicago SVP/Group Management Director Steve Schildwachter discusses why diversity is important in marketing and how to achieve it in the workplace.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=219
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=220
In Advertising, Draftfcb New York creates “Grazina,” a video produced for the 2010 Census website, www.2010.census.gov.
http://www.t-mug.org/advertising-company/u-s-census-bureau-grazina-commercial
In Coffee Break Time, Draftfcb Hamburg creates TV spot for Nivea.
http://yasescofeetime.blogspot.com/2010/01/sensitive-skin-nivea-adv.html 12/8/2009
In DM News, new Draftfcb Chicago Vice-President/Management Director of mobile platforms, Patrick J. Moorhead, discusses mobile’s growing importance.
http://www.dmnews.com/digital-insider-patrick-moorhead-vp-director-of-mobile-platforms-draftfcb-chicago-on-mobiles-growing-prominence/article/159205/
In Ad Age, Draftfcb Chicago welcomes former Razorfish executive Patrick J. Moorhead as its new vice president/management director of mobile platforms.
http://adage.com/article?article_id=140946
In Media Post, Draftfcb Executive Vice-President/Director of Shopper Marketing, Jim Lucas, discusses predictors of 2009 holiday sales.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118050&passFuseAction=PublicationsSearch.showSearchReslts&art_searched=&page_number=0
In Campaign Live and Marketing Week, Draftfcb London retains the £15 million direct marketing account for the Post Office.
http://www.campaignlive.co.uk/channel/GovernmentNonProfit/article/972776/draftfcb-retains-15-million-post-office-dm-business/
http://www.marketingweek.co.uk/draftfcb-retains-post-office-dm-account/3007633.article
In Fibre 2 Fashion, Draftfcb San Francisco revs up the image of Levi Strauss’ Dockers brand with a new global advertising campaign encouraging men to “Wear the Pants.”
http://www.fibre2fashion.com/news/apparel-news/newsdetails.aspx?news_id=80025
BLOG BUZZ
In Bird on a Wire, Draftfcb South Africa creates a print ad campaign for its client, Santam.
http://birdonawire.co.za/blog/uncategorized/morne-van-zyl-shoots-print-campaign-for-santam/
In Desicreative, Draftfcb+Ulka creates a campaign to encourage young people to participate in the democratic process of elections.
http://www.desicreative.com/?p=698 12/7/2009
In Ad Age, Draftfcb Chicago SVP/Group Management Director, Multicultural Marketing Simon El Hage shares some of the agency’s multicultural successes; Draftfcb Chicago welcomes Ken Muench, one of the top planners in the U.S. Hispanic market.
http://adage.com/hispanic/article?article_id=140865
In Adweek, ECD Mark Lucas leaves Razorfish NY; Draftfcb Chicago welcomes former Razorfish executive Patrick J. Moorhead as its new vice president/management director of mobile platforms.
http://www.adweek.com/aw/content_display/news/agency/e3if462c05e653816378e4acd91963c2924
In Campaign India, Draftfcb+Ulka group creative head Macklin Lacerda is featured as an “Adland Rockstar.”
http://www.campaignindia.in/news/2009/12/07/adland-rockstars-macklin-lacerda
In DM News, Draftfcb San Francisco revs up the image of Levi Strauss’ Dockers brand with a new global advertising campaign encouraging men to “Wear the Pants.”
http://www.dmnews.com/levis-aims-to-return-masculinity-to-khakis-in-dockers-effort/article/159095/
In BizCommunity, Draftfcb South Africa conceptualizes taxi design for Santam’s newest advertising campaign.
http://www.bizcommunity.com/Article/196/70/42860.html
On Finanznachrichten.de, IPG announces a new addition to its website that will feature pro bono work created by its agencies; Draftfcb New York’s work with CityHarvest will be included.
http://www.finanznachrichten.de/nachrichten-2009-11/15551193-interpublic-launches-new-micro-site-focused-on-pro-bono-activity-004.htm
In BizCommunity, Draftfcb Johannesburg continues to feature Buddy the boxer in all of its Toyota South Africa marketing communication.
http://www.bizcommunity.com/Article/196/12/42852.html
BLOG BUZZ
In Ajanaku, view the making of Draftfcb New York’s PSA for the City Harvest Food Rescue Organization.
http://www.ajanaku.nl/city-harvest-apples-breakdown/
In Under My Bed, Draftfcb Orange County creates a new PSA for the Fight 2 Win Campaign.
http://www.undermybed.net/?p=231 12/2/2009
In DTC Perspectives, Draftfcb Healthcare wins big at the first ever CLIO Healthcare Awards.
http://www.dtcperspectives.com/article/Saatchi-+and+-Saatchi-Wins-Big-at-First-Ever-CLIO-Healthcare-Awards/204.html
In AAAA and ClickZ, Patrick J. Moorhead starts at Draftfcb Chicago as the new vice-president and management director for mobile platforms.
http://www2.aaaa.org/news/agency/Pages/120109_moorhead.aspx
http://www.clickz.com/3635800
In Creativity, get a behind the scenes look at the making of Draftfcb New York’s PSA for the City Harvest Food Rescue Organization.
http://creativity-online.com/news/behind-the-work-draftfcbs-apples-for-city-harvest/140799
In EarthTimes, Draftfcb Orange County creates a new PSA for the Fight 2 Win Campaign.
http://www.earthtimes.org/articles/show/optimus-santa-monica-and-draftfcb,1069665.shtml
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the “Bauhaus” school of design and architecture, and how its principles affect innovative technology and production.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=209
In Adpulp, Five blogs before lunch and Adrants, Draftfcb San Francisco launches a new radio, print, poster and online advertising campaign for Dockers.
http://www.adpulp.com/archives/2009/12/real_men_needed.php
http://daveibsen.typepad.com/5_blogs_before_lunch/2009/12/levis-dockers-brand-is-targeting-generation-recession.html
http://www.adrants.com/2009/12/dockers-to-put-hair-back-on-mens.php 12/1/2009
In The New York Times, Draftfcb San Francisco launches a new radio, print, poster and online advertising campaign for Dockers; television spots are scheduled to start in February, together with a long-awaited Dockers return to the Super Bowl.
http://www.nytimes.com/2009/12/01/business/media/01adco.html?_r=1
In Adweek, Draftfcb New York is one of the last three agencies in pursuit of global creative duties for Coty’s Sally Hansen, La Cross and N.Y.C. New York Color brands.
http://www.adweek.com/aw/content_display/news/account-activity/e3i7a35e791d5c3a260a94bd134168919e4
In MediaPost, Patrick J. Moorhead starts at Draftfcb Chicago as the new vice-president and management director for mobile platforms.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118211
In Adweek, Draftfcb New York creates an attention-grabbing PSA for the City Harvest Food Rescue Organization.
http://adweek.blogs.com/adfreak/2009/11/nyc-subway-system-full-of-squandered-food.html
BLOG BUZZ
In Eat Me Daily, The Inspiration Room, Casadero and Media Blips, Draftfcb New York creates “Apples,” a PSA for the City Harvest Food Rescue Organization.
http://www.eatmedaily.com/2009/11/nyc-subway-car-full-of-apples-video/
http://theinspirationroom.com/daily/2009/city-harvest-apples-in-new-york-train/
http://casadero.wordpress.com/2009/12/01/nyc-subway-apple-invasion/
http://mediablips.dailyradar.com/story/advertising-ads-advertising-agencies-campaigns-news/
In Kaitlyn Canfield’s blog, Draftfcb Chicago creates a “ferocious” ad for Kraft.
http://kaitlyncanfield.blogspot.com/2009/11/draftfcb.html
In Ads of the World and Pub Creativo, Draftfcb+Ulka creates print ad, “Saraswati.”
http://adsoftheworld.com/media/print/super_creative_saraswati
http://www.pubcreativo.com/2009/12/super-creative-saraswati/ 10/9/2009
In Media, Draftfcb Executive Chairman Howard Draft discusses in a video interview his plans on how to raise agency awareness and activity in Asia.
http://www.media.asia/Newsarticle/2009_10/VIDEO-Howard-Draft-on-DraftFCBs-future-in-Asia/37446
In Briefing, Draftfcb announces Simon Calvert is the new global chief planning officer, effective immediately.
http://www.briefing.pt/content/view/932/9/
In Advertising Age, Draftfcb Chicago’s Eduardo de Hesa is featured in the 2009 AdColor Honorees’ slideshow; he is in picture 10 of 18.
http://adage.com/bigtent/post?article_id=139523
In The New York Times, Draftfcb San Francisco and New York demonstrate good cause marketing through the Milk-Bone campaign.
http://www.nytimes.com/2009/10/09/business/media/09adco.html?_r=1
In Stop Press, the Mitre 10 “Sandpit Kids” ad, created by Draftfcb, is voted by the New Zealand public as the Best Ad in Fair Go’s annual ad awards.
http://www.stoppress.co.nz/news/2009/09/mitre-10-kids-is-nz%E2%80%99s-fave-ad/
BLOG BUZZ
In an AdForum Worldwide Summit blog, Angela Natividad shares positive feedback about presentations given by Draftfcb Chief Executive Officer and President Laurence Boschetto and Executive Chairman Howard Draft.
http://attitude.adforum.com/summit/2009/10/09/incognito-integration-elephant-parables-and-carbonated-pop-draftfcb-wunderman-and-arcade/
In DRAFTFCBlog, Draftfcb New York SVP/Search Director, Dan Brough, voices his disagreement with the recent Advertising Age article, “Pharma Drops Search Advertising After FDA Warning.”
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=190 10/7/2009
In Hispanic Ad, Latincast podcast of ADcolor honoree Eduardo Dehesa-Conde, senior vice president and group creative director at Draftfcb Chicago.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=28053
On Talk Radio 702, Jenny chats with Draftfcb’s Nkwenkwe Nkomo, chief scout, chairman of the Association of Advertising Agencies and winner of a lifetime achievement award at the Loeries Festival.
http://www.702.co.za/podcast/podcast_jennyinterview.asp
In B&T Magazine, it is announced that Draftfcb New Zealand has eight finalists in the AWARD Awards.
http://www.bandt.com.au/news/6D/0C06476D.asp
In BizCommunity, Toyota and Draftfcb South Africa selects a brindle Boxer named “Buddy” as their new advertising icon.
http://www.bizcommunity.com/Article/196/12/40759.html
In Publicita Italia, Draftfcb acquires its Swedish affiliate, Draftfcb Sweden.
http://www.pubblicitaitalia.it/news/Creativita--Marketing/Aziende/draftfcb-sbarca-in-svezia-peter-hwi-sara-ceo-dellagenzia-_06100536.aspx
In CB Newsletter and Doc News, Draftfcb launches “Matters,” a new online and magazine publication.
http://www.cbnews.fr/newsletter
http://www.docnews.fr/fr/archives/influencia.html?actu_id=938
BLOG BUZZ
In The FragerFactorBlog, Draftfcb San Francisco and New York develope a campaign to promote Milk-Bone’s cause-related marketing initiatives.
http://fragerfactor.blogspot.com/2009/10/paws-for-cause-com.html
On 10and5.com, Draftfcb Cape Town developed the “Spur’s Monday Night Burger Special” campaign concept.
http://www.10and5.com/2009/10/free-burger-by-draftfcb-ct/ 6/1/2009
In Adweek, Draftfcb Chicago Managing Director Karen Sauder is named the 2009 Advertising Woman of the Year by the Chicago Advertising Federation.
http://www.adweek.com/aw/community/photo-gallery/index.jsp (photo #5)
In Reuters and SYS CON Media, Draftfcb Chicago develops a new multi-channel marketing campaign for Sharpie.
http://www.reuters.com/article/pressRelease/idUS103650+01-Jun-2009+PRN20090601
http://in.sys-con.com/node/983367
In MediaPost News’ Out to Launch, Draftfcb San Francisco launches a television, print and event marketing campaign to introduce EA Sports Active and Draftfcb Chicago creates new spots for Qwest to promote the marketer’s free wi-fi and automatic data back-up capabilities.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106918
In The Examiner, Draftfcb Chicago adopts three shelter dogs as an inspiration to create a new national campaign for the Ad Council in educating the public about the needs of shelter adoptions.
http://www.examiner.com/x-1513-Philadelphia-Dog-Advocate-Examiner~y2009m5d30-Ad-Council-to-create-nationwide-campaign-encouraging-shelter-adoption
In Biz Community, Draftfcb Impact in South Africa unveils a new online campaign for Vodacom that is both engaging and interactive.
http://www.bizcommunity.com/Article/196/12/36509.html
In Businessweek, Draftfcb New York hosts its 2nd Annual Supplier Diversity Conference; Draftfcb Chief Executive Officer and President Laurence Boschetto, Chief Talent Officer Beverly Popielarz, Senior Director of Leadership Development and Diversity & Inclusion Keisha Vaughn and Draftfcb New York President Peter DeNunzio quoted.
http://investing.businessweek.com/research/stocks/news/article.asp?docKey=600-200905151000MRKTWIREUSPR____0501633-4FR7KMUH826J7K6ASLPIA8LQD0¶ms=timestamp%7C%7C05/15/2009%2010:00%20AM%20ET%7C%7Cheadline%7C%7CDraftfcb%20Hosts%20Its%202nd%20Annual%20Supplier%20Diversity%20Conference%7C%7CdocSource%7C%7CMarket%20Wire%7C%7Cprovider%7C%7CACQUIREMEDIA%7C%7Crealtedsyms%7C%7C%7CUS%3BIPG&ric=IPG
In Categorynet, Draftfcb develops a new advertising campaign for INfluencia.
http://www.categorynet.com/v2/actu-des-medias/actualite-des-publications-et-des-medias/influencia-%3a-le-retour...-2009052896941/
In Propmark, Giovanni+Draftfcb Sao Paulo Creative Director Tulio Paiva will serve on the jury at the 2009 AMPRO Globes Awards.
http://www.propmark.com.br/publique/cgi/cgilua.exe/sys/start.htm?infoid=52769&sid=9
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart encourages employees to share their favorite memories in celebration of the agency’s third anniversary.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=138
In Shopper 360, Draftfcb Executive Vice President/Director of Shopper Marketing Jim Lucas compares the evolution of shopper marketing with that of digital. http://shopper360.blogspot.com/2009/06/draftfcbs-lucas-shopper-marketing-is.html 2/13/2009
In Creativity-Online, Draftfcb San Francisco names Tony Vazquez and Colin McRae each as creative director.
2/5/2009
In BtoB Online and MSNBC, Draftfcb Chicago wins the integrated marketing duties for ProCure Treatment Centers.
In MSN Money and San Francisco Business Times, Draftfcb San Francisco launches Del Monte’s first campaign for its Pup-Peroni brand.
In Chicago Defender Online, Draftfcb Chicago creates a campaign for Boeing called “Have a Dream.”
In DM News and Marketing VOX, Draftfcb New York is handed Starbucks’ direct marketing and CRM chores for the brand’s loyalty card business.
2/3/2009
In Adweek, Draftfcb New York wins Starbucks’ direct marketing and customer relationship management duties for the brand’s loyalty cards; Interpublic mentioned.
http://www.adweek.com/aw/content_display/news/account-activity/e3if2aba79ad08ad34cccfd31c439c74f9f
In CNN Money.com, Earthtimes, Trading Markets.com and Marketwire, Draftfcb Chicago appoints Doug Behm and Jon Flannery each as senior vice president/creative director; Draftfcb Chicago chief creative officer Rob Sherlock quoted.
http://money.cnn.com/news/newsfeeds/articles/marketwire/0470641.htm
http://www.earthtimes.org/articles/show/draftfcb-chicago-hires-doug-behm,700864.shtml
http://www.tradingmarkets.com/.site/news/Stock%20News/2154644/
http://www.marketwire.com/press-release/Draftfcb-NYSE-IPG-944579.html
In Sys-Con Media, Draftfcb Chicago wins the ProCure Treatment Centers integrated marketing chores; Draftfcb Chicago executive vice president/group management director Kurt Zoller quoted.
http://in.sys-con.com/node/829501
In The New York Times, Draftfcb hires David Jaye as its new executive vice president for digital in the Europe and Middle East regions; Interpublic mentioned.
http://www.nytimes.com/2009/02/02/business/media/02adnewsletter3.html?_r=1
In MediaPost’s News’ Marketing Daily, Draftfcb San Francisco launches Del Monte Foods’ largest campaign for its Pup-Peroni brand dog treats.
http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=99544
In Mobile News, Draftfcb Ulka is handed Tata Telecom’s GSM business.
http://ginwireless.wordpress.com/2009/02/02/tata-gsm-goes-to-ulka-draftfcb/
In Biz Community.com, Draftfcb Cape Town’s Sue Disler will speak at the Advancing Web 2.0 for Traditional Media conference.
http://www.bizcommunity.com/Article/196/16/32245.html |
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