8/16/2010
AWARDS AND RECOGNITIONS
In The New York Times, the Direct Marketing Association Hall of Fame will welcome Draftfcb Executive Chairman Howard Draft and Crain Communications President Rance Crain to its 2010 inductee list; Interpublic mentioned.
http://www.nytimes.com/2010/08/16/business/media/16adnewsletter3.html?src=busln
THOUGHT LEADERSHIP
In Advertising Age, industry experts discuss whether mobile units should be housed via creative agencies or media shops; Draftfcb’s partnership with mobile-technology firm Velti mentioned, Draftfcb Chicago Director of Mobile Platforms Patrick Moorhead quoted and Interpublic mentioned.
http://adage.com/agencynews/article?article_id=145401
In The Wall Street Journal, Biz Report and Pocket Gamer, iAd, Apple’s recently launched mobile advertising service platform, experiences major obstacles concerning delays and the company’s involvement with the creative process; Draftfcb Chicago Director of Mobile Platforms Patrick Moorhead quoted and Interpublic mentioned.
http://online.wsj.com/article/SB10001424052748703321004575427892781417642.html?mod=googlenews_wsj
http://www.bizreport.com/2010/08/control-freaks-apple-frustrate-iad-advertisers.html#
http://www.pocketgamer.biz/r/PG.Biz/iAd/news.asp?c=22866
OTHER INDUSTRY NEWS
In Biz Community, the 2010 Pendoring Awards submission deadline is extended to August 30; the winner in the student category will be offered an internship at Draftfcb.
http://www.bizcommunity.com/Article/196/12/51090.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Joshua Dysart shares a video by Draftfcb South Africa Chief Executive Officer John Dixon on the “Keep Flying” campaign.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=277
In guardian.co.uk PDA: The Digital Content Blog and Mobile Marketing Watch, Apple’s iAd service platform experiences major challenges concerning delays and the company’s involvement with the creative process; Draftfcb Chicago Director of Mobile Platforms Patrick Moorhead quoted and Interpublic mentioned.
http://www.guardian.co.uk/technology/pda/2010/aug/16/apple-advertising
http://www.mobilemarketingwatch.com/two-sided-story-new-report-says-iad-off-to-a-rocky-start-cites-apples-tight-control-8490/
6/30/2010
THOUGHT LEADERSHIP
In The New York Times and UsHour.com, Draftfcb launches the Institute of Decision Making to better understand and influence consumer’s decisions; Draftfcb San Francisco Director of Strategic Planning Matthew Willcox will serve as the unit’s director and Draftfcb Global Chief Strategy Officer Michael Fassnacht is quoted.
http://www.nytimes.com/2010/06/30/business/media/30adco.html
http://www.ushour.com/advertising-a-quest-to-learn-what-drives-consumer-decisions/
In New York Festivals, Draftfcb Chicago Chief Creative Officer Rob Sherlock discusses his creative philosophy and 6.5 Seconds That Matter in a video interview.
http://newyorkfestivals.tv/interviews/draftfcb-chicago
CREATIVE
In Market Watch and PR Newswire, Draftfcb Orange County develops a series of PSAs for Smokey Bear and the prevention of wildfires; Draftfcb Orange County SVP, Group Management Director Hilary Hamer is quoted.
http://www.marketwatch.com/story/smokey-bear-returns-to-remind-americans-only-you-can-prevent-wildfires-2010-06-30?reflink=MW_news_stmp
http://multivu.prnewswire.com/mnr/adcouncil/44925/
PEOPLE
In Media Post, The Chicago Sun Times and Agency Spy, Draftfcb Chicago hires Sarah Montague as senior vice president, group management director to help lead the Volkswagen account.
http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-6-29&art_type=23
http://blogs.suntimes.com/media/2010/06/sarah_montague_returns_to_draf.html
http://www.mediabistro.com/agencyspy/news/tuesday_odds_and_ends_166165.asp
In Biz Community, Draftfcb South Africa Group Executive Creative Director Brett Morris, Deputy Creative Director Neo Mashigo and Creative Director Erin Brooks will be judges at this year’s Loerie Awards
http://www.bizcommunity.com/Article/410/12/49488.html
In Media Post, Laura Maness is hired as vice president, director of business development to lead new business efforts for Draftfcb West Coast.
http://www.mediapost.com/publications/?fa=Articles.showEdition&art_send_date=2010-6-29&art_type=23
AWARDS AND RECOGNITIONS
In HorizonT, derStandard.at and extradienst, Draftfcb Partners made the Cyber Lions shortlist with “Battered Women’s Shelter.”
http://www.horizont.at/newsdetail/news/cannes-lions-vier-weitere-chancen-fuer-oesterreich.html
http://derstandard.at/1276413700736/CyberDesign-Und-wieder-vier-Shortlistplaetze-fuer-Oesterreich
http://www.extradienst.at/Artikel.33+M59b0931f439.0.html 6/22/2010
CREATIVE
In The New York Times, an interested reader asks questions about the new State Farm Insurance ads; Draftfcb Chicago is cited as the creator of these new spots.
http://www.nytimes.com/2010/06/21/business/media/21adnewsletter2.html?scp=1&sq=draftfcb&st=cse
PEOPLE
In The New York Times and AAAA, Draftfcb Chicago hires Chip Hoyt as executive vice president, group management director of retail.
http://www.nytimes.com/2010/06/21/business/media/21adnewsletter3.html?scp=2&sq=draftfcb&st=cse
http://www.aaaa.org/news/agency/Pages/061610_draftfcb_hoyt.aspx
In Screen Africa, Draftfcb South Africa Group Executive Creative Director Brett Morris and Deputy Creative Director Neo Mashigo will be judges at this year’s Loerie Awards.
http://www.screenafrica.com/pls/cms/page?s=2054%2c4715%2c0%2c0%2c103%2c581284%2cJudging_line-up_at_Loeries
In Screen Africa, Biz Community and Taxi, the first awards of the 2010 Cannes Lions have been announced; fifty-five promo & activation category winners were selected by the international jury led by Draftfcb Global Retail and Promotions Officer Tina Manikas.
http://www.screenafrica.com/pls/cms/page?s=2054%2c4609%2c0%2c0%2c103%2c582266%2cCannes_Lions_winners_in_Promo__Activation_PR__Direct_
http://medical.bizcommunity.com/Article/196/14/49198.html
http://www.designtaxi.com/news/32115/Cannes-Lions-Announces-First-4-Awards/
THOUGHT LEADERSHIP
In The Economic Times, India ranks fifth at Cannes among countries with the highest number of entries, but has not performed well in the Promo & Activation and Direct categories; Draftfcb Global Retail and Promotions Officer and Promo & Activation Jury President Tina Manikas is quoted.
http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Cannes-Dismal-performance-in-promo-becomes-talk-of-the-town/articleshow/6076571.cms
In Ad Age, Brand Republic, USA Today, The Economic Times, Afaqs! and Adweek’s RealTimeCannes, the 2010 Cannes Lions promo & activation category winners have been announced; Draftfcb Global Retail and Promotions Officer and Promo & Activation Jury President Tina Manikas is quoted.
http://adage.com/cannes2010/article?article_id=144568
http://www.brandrepublic.com/news/1011191/AMV-BBDO-UK-winner-Promo---Activation-Lions/
http://content.usatoday.com/communities/livefrom/post/2010/06/cannes-juries-raise-a-glass-to-gatorade/1
http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Cannes-India-opens-account-with-silver--bronze/articleshow/6076566.cms
http://www.afaqs.com/perl/news/story.html?sid=27453_Cannes+2010:+Ogilvy+India+gets+its+first+Promo+Lion
http://www.realtimecannes.com/2010/06/tbwachiatday-wins-two-grand-prix-in-promo-and-pr-for-gatorade-replay.html
BLOG BUZZ
In DRAFTFCBlog, Giovanni+Draftfcb São Paulo SVP, Account Management Patricia Marinho shares her thoughts on Day 2 in Cannes, discussing two successful seminars hosted by Go Viral and JWT.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=260
In Adland and Elsterama, Draftfcb Stockholm Creative Director Anders Dalenius is interviewed in Cannes; he shares his thoughts on advertising, creatives today and his agency’s successful “Hero” campaign.
http://adland.tv/content/anders-dalenius-draftfcb-stockholm-breaking-rules-create-something-new
http://elsterama.com/anders-dalenius-draftfcb-stockholm-breaking-rules-create-something-new 6/14/2010
CREATIVE
In Indian Express, Draftfcb+Ulka unveils the next installment of HCL’s “Technology that Touches Lives” campaign with a new television spot.
http://www.indianexpress.com/news/HCL-comes-up-with-3rd-Mr-HCL-ad/632996
NEW BUSINESS
In Adweek, Rob Lobster has narrowed its search for an agency to handle creative and media planning duties; Draftfcb Chicago is reportedly one of those four agencies.
http://www.adweek.com/aw/content_display/news/agency/e3i3e9fe8a77ad6bd90f3aa30ce117bd403
THOUGHT LEADERSHIP
In Ad Age, Draftfcb Chicago EVP, Group Management Director Steve Schildwachter responds to the article “Brits Say BP Isn’t So Bad.”
http://adage.com/article?article_id=144412
In Ad Age, attendance at the 2010 Cannes Lions is slightly up, but attendees can expect more modest parties and a stronger marketer presence; a Draftfcb executive is quoted.
http://adage.com/cannes2010/article?article_id=144420
AWARDS AND RECOGNITIONS
In Adweek, the Draftfcb New York U.S. Census team wins “Best Branded Content, $25 Million or More” and “Best Multicultural Media Plan” in the “2010 Media Plan of the Year” contest; Draftfcb New York Chief Media Officer Rich Gagnon, VP, Group Media Director Bhavana Smith and VP, Associate Media Director Vito Ellison are quoted.
http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3icd5f9626039b502cdacaf82eb536d845?pn=2
http://www.adweek.com/aw/content_display/special-reports/media-plan-of-the-year/e3icd5f9626039b502cdacaf82eb536d845?pn=7
In Earth Times, Draftfcb San Francisco and Isobar North America win a silver at the 2010 Effie Awards for “Active Personal Trainer,” a campaign for EA SPORTS.
http://www.earthtimes.org/articles/press/work-behalf-ea-sports,1339890.html
In HorizonT, Draftfcb sponsors the Roger Hatchuel Academy at the upcoming Cannes Lions.
http://www.horizont.at/index.php?RDCT=81821e5e76ed66c439aa
PEOPLE
In Hispanic Ad¸OC Metro, Hispanic Market Weekly and Agency Spy, Draftfcb Orange County hires Yolanda Alarcón Cassity as senior vice president, group management director to lead the agency’s multicultural efforts in the West Coast; Draftfcb North America President Mark Modesto is quoted.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=29777
http://www.ocmetro.com/movers-and-shakers-Yolanda-Cassity.aspx
http://www.hispanicmarketweekly.com/featureArticle.cms?id=2813
http://www.mediabistro.com/agencyspy/news/monday_morning_stir_164499.asp
OTHER INDUSTRY NEWS
In The New York Times, Ewan Paterson starts this month at DDB Chicago as the new creative director; Draftfcb Chicago is mentioned.
http://www.nytimes.com/2010/06/11/us/11cncadvertise.html 2/22/2010
In Marketing Week, Draftfcb London creates the “Together We Fly Higher” campaign for Boeing, in an effort to illustrate Boeing’s longstanding relationship with Britain and its contribution to the economy.
http://www.marketingweek.co.uk/news/boeing-launches-ad-push-reinforcing-business-credentials/3010270.article
In the Chicago Sun-Times, Draftfcb Chicago develops an ad campaign that includes print, out-of-home, radio and digital executions for the Chicago Cubs; the campaign theme, “Year 1,” references the first year of new team ownership.
http://www.suntimes.com/business/lazare/2062114,CST-NWS-lew22.article
In The New York Times and PR Canada, Draftfcb Chicago is named the CRM Agency of Record for Volkswagen in the U.S.
http://www.nytimes.com/2010/02/22/business/media/22addes.html
http://pr-canada.net/index.php?option=com_content&task=view&id=168141&Itemid=58
In Jamaica Dream Vacation News and TravelBiz Monitor, Draftfcb New York creates three new TV spots for the “Once You Go, You Know,” a campaign for the Tourist Board of Jamaica.
http://news.jamaica-dream-vacation.com/jamaica-tourist-board-launches-campaign-sprinter-usain-bolt-20100222.html
http://www.travelbizmonitor.com/jamaica-tourist-board-launches-new-television-campaign-featuring-usain-bolt-9623 2/8/2010
In New York Daily News, San Francisco Examiner and The Christian Science Monitor, Draftfcb San Francisco’s Super Bowl spot for Dockers, “Men Without Pants,” receives positive reviews.
http://www.nydailynews.com/money/2010/02/08/2010-02-08_dockers_men_without_pants_super_bowl_ad_offering_free_pair_of_khakis_is_part_of_.html
http://www.examiner.com/x-14552-Social-Media-Examiner~y2010m2d7-Dockers-free-pants-Super-Bowl-commercial-and-contest-goes-viral-VIDEO
http://www.csmonitor.com/USA/Society/2010/0208/Dockers-free-pants-ad-a-Super-Bowl-spot-that-worked
In the Wall Street Journal, a ranking of the Super Bowl 2010’s Best Ads (determined by an online poll); Draftfcb San Francisco’s spot for Dockers, Draftfcb New York’s spot for the U.S. Census Bureau and Draftfcb Orange County’s spot for Taco Bell are all included in this round-up.
http://online.wsj.com/public/resources/documents/superbowl-ads-10.html
In Digital Sports Daily, Draftfcb Orange County’s Super Bowl spot for Taco Bell receives a favorable review.
http://digitalsportsdaily.com/videos/20957
In The New York Times, Stuart Elliott’s blog posts regarding last night’s Super Bowl spots; Draftfcb San Francisco’s spot for Dockers, “Men Without Pants” mentioned.
http://mediadecoder.blogs.nytimes.com/2010/02/07/super-bowl-ad-watch-a-look-at-the-other-side-of-tonights-game/
In B to B Online, Draftfcb Chicago Vice President/Director of Mobile Platforms Patrick Moorhead shares his thoughts on targeting businesses via mobile marketing; PACCAR client mentioned.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100208/FREE/302089970
In South Florida Caribbean News, Draftfcb New York creates three new spots for the Jamaica Tourist Board’s “Once You Go, You Know” TV campaign; Draftfcb New York Senior Vice President/Executive Creative Director Keith Loell is quoted.
http://www.sflcn.com/story.php?id=7969
In Globes, Draftfcb+Shimoni Finkelstein Executive Creative Director Kobi Barki is the first Israeli judge to be a part of the Cannes Lions 2010 Direct jury.
http://www.globes.co.il/news/article.aspx?did=1000536475&fromMador=821&fromErechMusafHP
In Advertising Age, Kraft – while still maintaining accessibility – is looking to update the “look and tone” of its advertising; mentions how the marketer shifted the responsibilities for its biggest-spending U.S. brands to Draftfcb and McGarryBowen.
http://adage.com/article?article_id=141943
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht reports his assessment on the difficulties of digital marketing AND Draftfcb New York Search Associate Media Director Matt Meadow discusses new search advertising and the incorporation of images into PPC ads.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=224
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=225 1/25/2010
In Ad Age, Draftfcb makes Ad Age’s agency A-List; Draftfcb Executive Chairman Howard Draft, CEO and President Laurence Boschetto and Global Chief Creative Officer Jonathan Harries are quoted.
http://adage.com/agencya-list09/article?article_id=141671
In DM News, Levi’s Dockers extends its “Wear the Pants” campaign to an interactive Super Bowl effort; Draftfcb San Francisco launches the spot “Men without Pants” during this year’s Super Bowl.
http://www.dmnews.com/levis-extends-wear-the-pants-campaign-to-interactive-super-bowl-effort/article/162162/
In Afaqs!, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka COO Sanjeev Bhargava and Creative Director Sanjay Sharma are quoted.
http://www.afaqs.com/perl/news/story.html?sid=26108
In The New York Times, Stuart Elliott provides an analysis of Super Bowl rivalries amongst marketers; Draftfcb Orange County client, Taco Bell, is mentioned in relation to Denny’s.
http://www.nytimes.com/2010/01/25/business/media/25adcol.html?scp=2&sq=stuart%20elliott&st=cse
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses how millennials will successfully transform into effective team leaders while developing smarter critical thinking skills AND Draftfcb Chicago SVP/Group Management Director Steve Schildwachter discusses why diversity is important in marketing and how to achieve it in the workplace.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=219
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=220
In Advertising, Draftfcb New York creates “Grazina,” a video produced for the 2010 Census website, www.2010.census.gov.
http://www.t-mug.org/advertising-company/u-s-census-bureau-grazina-commercial
In Coffee Break Time, Draftfcb Hamburg creates TV spot for Nivea.
http://yasescofeetime.blogspot.com/2010/01/sensitive-skin-nivea-adv.html 12/14/2009
In AdNation, Design Taxi, Campaign India and Emirates Business 24/7, Draftfcb Global Retail & Promotions Officer Tina Manikas is named Cannes Lions 2010 Promo & Activation Jury President.
http://adnationme.com/news/latest-stories/latest-aces-line-up-for-cannes-2010.html
http://www.designtaxi.com/news.php?id=29905&page=1
http://www.campaignindia.in/news/2009/12/14/cannes-lions-unveils-2010-pr-and-promo-jury-presidents
http://www.business24-7.ae/Articles/2009/12/Pages/12122009/12132009_ca456e8eb5fc4d6cb7ff2921c9abad57.aspx
In The Chicago Sun-Times and Earth Times, Draftfcb Chicago develops the creative elements for Diners Club International’s new global branding campaign.
http://www.suntimes.com/business/lazare/1937534,CST-FIN-lew14.article
http://www.earthtimes.org/articles/show/diners-club-internationalreg-launches-new-global-branding-campaign,1088573.shtml
In Cap&Design, Draftfcb Sweden shares its approach when it came to drafting a commercial and tone for “thank you movie.”
http://capdesign.idg.se/2.990/1.277389/tackfilmse-spreds-som-en-lopeld-pa-natet?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SenasteNyheterna+%28CAP%3A+senaste+nyheterna%29
In The Chicago Tribune, Draftfcb Chicago hires Ken Muench as new director of multicultural planning.
http://www.chicagotribune.com/business/chi-sun-confidential-1213-dec13,0,4624476.column
In BizCommunity, Draftfcb South Africa Chief Creative Officer Brett Morris is appointed chairman of the Creative Circle, the industry's body for creative representation.
http://www.bizcommunity.com/Article/196/12/43122.html
In The New York Times, Draftfcb Chicago welcomes Patrick Moorhead as vice president and director for mobile platforms and Ken Muench as senior vice president and director for multicultural planning.
http://www.nytimes.com/2009/12/14/business/media/14adnewsletter3.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Chicago Media Planner Jennifer Beio discusses why she enjoys the new social networking community, Foursquare AND 361 Experiential SVP and Group Management Director Brad Back says that press principles are relevant when dealing with co-workers and clients.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=214
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=213
In Existing Visual, Draftfcb Hong Kong creates a print ad for Mr. Muscle kitchen stain remover.
http://www.existingvisual.com/2009/12/13/mr-muscle-kitchen-stain-remover-crocodile/
In BasMuller, view the making of Draftfcb New York’s PSA for the City Harvest Food Rescue Organization.
http://www.basmuller.nl/blabla/2009/12/things-you-can-do-with-an-iphone/ 12/1/2009
In The New York Times, Draftfcb San Francisco launches a new radio, print, poster and online advertising campaign for Dockers; television spots are scheduled to start in February, together with a long-awaited Dockers return to the Super Bowl.
http://www.nytimes.com/2009/12/01/business/media/01adco.html?_r=1
In Adweek, Draftfcb New York is one of the last three agencies in pursuit of global creative duties for Coty’s Sally Hansen, La Cross and N.Y.C. New York Color brands.
http://www.adweek.com/aw/content_display/news/account-activity/e3i7a35e791d5c3a260a94bd134168919e4
In MediaPost, Patrick J. Moorhead starts at Draftfcb Chicago as the new vice-president and management director for mobile platforms.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118211
In Adweek, Draftfcb New York creates an attention-grabbing PSA for the City Harvest Food Rescue Organization.
http://adweek.blogs.com/adfreak/2009/11/nyc-subway-system-full-of-squandered-food.html
BLOG BUZZ
In Eat Me Daily, The Inspiration Room, Casadero and Media Blips, Draftfcb New York creates “Apples,” a PSA for the City Harvest Food Rescue Organization.
http://www.eatmedaily.com/2009/11/nyc-subway-car-full-of-apples-video/
http://theinspirationroom.com/daily/2009/city-harvest-apples-in-new-york-train/
http://casadero.wordpress.com/2009/12/01/nyc-subway-apple-invasion/
http://mediablips.dailyradar.com/story/advertising-ads-advertising-agencies-campaigns-news/
In Kaitlyn Canfield’s blog, Draftfcb Chicago creates a “ferocious” ad for Kraft.
http://kaitlyncanfield.blogspot.com/2009/11/draftfcb.html
In Ads of the World and Pub Creativo, Draftfcb+Ulka creates print ad, “Saraswati.”
http://adsoftheworld.com/media/print/super_creative_saraswati
http://www.pubcreativo.com/2009/12/super-creative-saraswati/ 10/27/2009
In Advertising Age, Draftfcb New York identifies five different mindsets that Americans have pertaining to the 2010 U.S. Census; Vita Harris, chief strategy officer at Draftfcb, is quoted AND Draftfcb Puerto Rico helps the U.S. Census target the Puerto Rican market; Draftfcb New York is mentioned.
http://adage.com/article?article_id=139944
http://adage.com/article?article_id=139943
In BtoB Magazine, the New York Times, Campaign Magazine and Brand Republic, Mark Modesto, president of Draftfcb Chicago, is promoted to president of Draftfcb North America; CEO Laurence Boschetto is quoted in Campaign Magazine.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20091023/FREE/910239993/1078/rss01&rssfeed=rss01
http://www.nytimes.com/2009/10/26/business/media/26addes.html?_r=1
http://www.campaignlive.co.uk/news/948045/Mark-Modesto-appointed-DraftFCB-North-American-president/
http://www.brandrepublic.com/News/948045/Mark-Modesto-appointed-DraftFCB-North-American-president/?DCMP=ILC-SEARCH
In Reclameweek, Draftfcb releases “matter(s)”, a new magazine and its corresponding website, www.welcometomatters.com.
http://www.reclameweek.nl/nieuws/bureau-nieuws/12543/lowe-draftfcb-komt-met-magazine.html
In PublicitaItalia, Draftfcb Italy develops creative for Bausch & Lomb’s SofLens’® daily disposables.
http://www.pubblicitaitalia.it/news/Creativita--Marketing/Campagne-e-Spot/bausch--lomb-comunica-con-draftfcb-italia_23100433.aspx
In Media in Canada, Draftfcb Canada develops “Play By Your Rules”, a national media and creative campaign for Yellow Tail AND Draftfcb Canada develops the creative for Motorola’s “Handsfree” campaign.
http://www.mediaincanada.com/articles/mic/20091026/yellowtail_tradeup.html
http://www.mediaincanada.com/articles/mic/20091026/motorola.html
In Merca2.0 and MultiPress, Draftfcb Mexico presents “The 13 Commandments that Matter for Recovery”.
http://www.merca20.com/mientras-muchos-hablan-nosotros-actuamos/
http://multipress.com.mx/articulos.php?id_sec=11&id_art=8956&id_ejemplar=0
BLOG BUZZ
In DRAFTFCBlog, Draftfcb New York Interactive Media Supervisor Kevin Skobac discusses how older social networks are struggling to position themselves in the market whilst in the shadow of Facebook and Twitter.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=198
In Advertolog, Draftfcb Columbia creates “Saint Anthony” ad for Headhunters.
http://www.advertolog.com/pombo-asociados/adverts/saint-anthony-569736/ 9/24/2009
In PR Newswire, Shoot, and MSMoney.com, The Advertising Council, in partnership with the Humane Society and Maddie’s Fund announced the launch of the Shelter Pet Project, a PSA campaign designed by Draftfcb Chicago to encourage shelter pet adoptions. Mark Modesto, president, Draftfcb Chicago quoted.
http://www.prnewswire.com/mnr/adcouncil/40171/
http://www.shootonline.com/go/index.php?name=Release&op=view&id=rs-web2-223588-1253803720-2
http://news.moneycentral.msn.com/provider/providerarticle.aspx?feed=PR&date=20090924&id=10419235
In The New York Times, “Old Sofas borrow a New Idea from Cars,” incentives offered to customers to trade in old furniture, Jim Lucas, group management director, Shopper Marketing, Draftfcb Chicago quoted.
http://www.nytimes.com/2009/09/24/garden/24clunkers.html?_r=1
In Marketing Daily, “Aguilera Teams with Yum for World Hunger,” Draftfcb Chicago mentioned.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=114228
In Campaign, Lexus ‘Hybrid’ by Draftfcb Johannesburg featured.
http://www.campaignlive.co.uk/thework/news/940015/Lexus-hybrid-DraftFCB-Johannesburg/
BLOG BUZZ
In The Sun-Times, LG Electronics inks NCAA sponsorship deal, 361º Experiential mentioned.
http://blogs.suntimes.com/media/2009/09/lg_electronics_inks_ncaa_spons.html
9/21/2009
In Advertising Age, Bob Bernstein, Managing Director, MC Media and Chief Media Officer, Draftfcb Chicago, is named one of this year's Media Mavens.
http://adage.com/mediamavens09/article?article_id=139124
ALSO in Advertising Age, Draftfcb San Juan receives a silver in radio and two bronzes in television and magazine for the 2009 Hispanic Creative Ad Awards AND two Advertising Week sessions are focused on sustainability and giving back to the community; Draftfcb mentioned for its efforts towards the Hopenhagen initiative campaign.
http://adage.com/hispanicawards09/article?article_id=138523
http://adage.com/hispanicawards09/article?article_id=138522
http://adage.com/hispanicawards09/article?article_id=138526
http://adage.com/goodworks/post?article_id=139153
In The New York Times, Draftfcb New York welcomes Gena Stanglein as Vice President/Media Analytics.
http://www.nytimes.com/2009/09/21/business/media/21adnewsletter3.html?_r=1
In Hispanic Ad, Draftfcb New York is commended on its work for the 2010 Census Integrated Communications Campaign; Draftfcb San Juan’s work for television, radio and magazine receive numerous honors from the 2009 Hispanic Creative Ad Awards.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=27932
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=27924
In Marketing Web and Biz Community, Draftfcb Johannesburg is the top winner at the 2009 Pendoring Awards.
http://www.marketingweb.co.za/marketingweb/view/marketingweb/en/page73590?oid=122114&sn=Marketingweb%20detail
http://www.bizcommunity.com/Article/196/12/40182.html
ALSO in Biz Community, Draftfcb South Africa’s Prakash Patel will share some successes and failures in the digital world for the upcoming Brands & Branding for Good conference.
http://www.bizcommunity.com/Article/196/82/40193.html
In The Chicago Sun Times, Draftfcb is one of the agencies to take part in Project Kindle’s marketing campaign.
http://www.suntimes.com/business/lazare/1781298,CST-FIN-lew21.article
BLOG BUZZ
In Ads of the World, Draftfcb Ulka creates a campaign that encourages young adults to vote.
http://adsoftheworld.com/media/print/campaign_to_promote_voting_in_india_your_nation_your_vote_1
In Between 10 and 5, Draftfcb Johannesburg wins big at the 2009 Pendoring Awards.
http://www.10and5.com/2009/09/draftfcb-strikes-gold-and-silver-pendoring-bonanza/ 8/27/2009
In Biz Community, Draftfcb Johannesburg teams up with internationally acclaimed animation firm BUF to create an “inspiring” television spot for the new generation Lexus RX; Draftfcb Johannesburg Executive Creative Director Grant Jacobsen quoted.
http://www.bizcommunity.com/Article/196/12/39273.html
BLOG BUZZ
6/29/2009
In The New York Times, Draftfcb London appoints Kate Howe as its new President.
http://www.nytimes.com/2009/06/29/business/media/29adnewsletter3.html?ref=media
In QSR Web, Draftfcb Orange County’s spot, “Roosevelts,” for Taco Bell debuts the marketer’s first cinema advertising at movie theaters nationwide.
http://www.qsrweb.com/article.php?id=15004&na=1&s=2
In The Marketing Site, Draftfcb Cape Town wins a new assignment from pewter cutlery store-owner Carrol Boyes AND Draftfcb South Africa’s creative work for GlaxoSmithKline’s anti-smoking campaign is lauded as “eye-catching.”
http://www.themarketingsite.com/live/content.php?Item_ID=9374
http://www.themarketingsite.com/live/content.php?Item_ID=9372
In SmartBrief, Newell Rubbermaid Vice President of Global Marketing, Office Products Sally Grimes discusses how Sharpie has adopted a digital component to its marketing strategies; Draftfcb Chicago’s “Uncap What’s Inside” campaign mentioned.
http://www.smartbrief.com/news/aaaa/storyDetails.jsp?issueid=525BFB70-BD1A-487D-8A1F-CE849E1B8842©id=4C2CC3E5-DBD9-438B-AEF0-FB3D80DC2184&brief=aaaa&sb_code=rss&&campaign=rss
In Sostav, KFC adopts social media to promote its new grilled chicken; Draftfcb Chicago mentioned.
http://www.sostav.ru/news/2009/06/29/16r/
BLOG BUZZ
In The Inspiration Room and IllyG Digital, Draftfcb Partners won a Gold Lion at Cannes for its "Bank Transfer Job Ad."
http://theinspirationroom.com/daily/2009/cannes-cyber-lions-2009/
http://illygdigital.wordpress.com/2009/06/27/canneslionscybe/
In Advertolog and Coloribus, Draftfcb Shimoni Finkelstein created an ambient media campaign, "The Coral Cemetery," for The Green Party.
http://www.advertolog.com/paedia/prints/2009/6/26/318361/
http://www.coloribus.com/adsarchive/prints/the-green-party-the-coral-cemetery-318361/
ALSO in Advertolog, Draftfcb Chicago developed an effective and creative out-of-home campaign for Stove Top.
http://www.advertolog.com/paedia/prints/2009/6/26/318261/ 5/27/2009
In PharmaLive, Connect Tech, a division of Draftfcb Healthcare, is Proscape Technologies’ first Gold Certified Content Partner in its new Content Partner Program; Draftfcb Healthcare Vice President/Group Product Director Jason Levy quoted.
http://www.pharmalive.com/News/index.cfm?articleid=629391&categoryid=16
In Adweek, Draftfcb Chicago’s new spot, “Birthing Room,” for Qwest is named Ad of the Day.
http://www.adweek.com/aw/creative/ad-of-the-day/article_display.jsp?creativeId=270132
On the 4A’s website, the Chicago Advertising Federation (CAF) names Draftfcb Chicago Managing Director Karen Sauder the 2009 Advertising Woman of the Year; Draftfcb Chicago President Mark Modesto quoted.
http://www2.aaaa.org/news/agency/Pages/052109_sauder.aspx
In The New York Times, Draftfcb welcomes Adam Levine in the newly created role of chief growth officer.
http://www.nytimes.com/2009/05/26/business/media/26adnewsletter3.html
In Barron’s, Draftfcb New York hosts its 2nd Annual Supplier Diversity Conference; Draftfcb Chief Executive Officer and President Laurence Boschetto, Chief Talent Officer Beverly Popielarz, Senior Director of Leadership Development and Diversity & Inclusion Keisha Vaughn and Draftfcb New York President Peter DeNunzio quoted.
http://online.barrons.com/article/PR-CO-20090515-907024.html
In Adnews and adonline, Giovanni+Draftfcb launches a new campaign for LatinSpots magazine.
http://www.adnews.com.br/destaque.php?id=88690
http://www.adonline.com.br/ad2005/rapidinhas_detalhe.asp?id=18218
In Portal da Propaganda, Giovanni+Draftfcb creates a new spot for Adote NGO (Brazilian Alliance for the Donation of Organs and Tissues).
http://www.portaldapropaganda.com/realtime
In Sostav, Draftfcb Russia develops a new campaign for Nivea.
http://www.sostav.ru/news/2009/05/25/cod5/
BLOG BUZZ
In DRAFTFCBlog, a continuation of Draftfcb Chicago and West Coast Executive Creative Director Tom O’Keefe’s thoughts pertaining to award-winning creative work.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=134 3/24/2009
In The New York Times, Draftfcb Chicago and New York win big, particularly for Kraft’s Oreo Double Stuf Racing League campaign, at the PMA’s 26th Annual Reggie Gala; Interpublic mentioned.
In International Dairy Foods Association, Draftfcb Chicago’s promotional work for MilkPEP, "Refuel with Chocolate Milk—Go Pro for a Day,” receives a bronze Reggie Award from the PMA.
In Cloud Computing Journal (Sys-Con), Draftfcb Healthcare Chairman and CEO, Worldwide Creative Director Tom Domanico discusses how the current economic recession has effected healthcare advertising.
In CB News France, Draftfcb unveils its new ad campaign in France and the Netherlands to launch Kraft Foods’ 100 calorie packs.
In iMedia Connection, Draftfcb New York Senior Vice President/Group Media Director Ted Ellet shares his perspective on online versus offline advertising.
In Wall-Street, Draftfcb Bucharest forms a strategic alliance with Initiative and Brand Connection; Draftfcb Bucharest’s Bogdan Santea quoted.
In Marketing Directo, Draftfcb Spain Managing Director Pablo Muñoz will judge the Promotion Sales category at the 2009 Cannes Lions Advertising Festival.
3/6/2009
In Advertising Age, Draftfcb Chief Media Officer Rich Gagnon served on a panel for the 2009 American Association of Advertising Agencies’ Media Conference & Tradeshow.
In The New York Times and The International Herald Tribune, Draftfcb New York’s Lauren Belliveau discusses Hewlett-Packard’s next round of creative development for Spiceworks; Interpublic mentioned.
In Direct, Draftfcb Latin America was a catalyst behind Interpublic’s 2008 organic revenue growth.
In HorizonT.net, Draftfcb Germany’s Mathias Jahn will be chairman for the holistic and innovative communication category at the 2009 Art Director’s Club for Germany competition.
In Kontaker, Draftfcb Hamburg launches a new campaign for Nivea for Men Silver Protect deodorants.
In The New Zealand Marketing Association, Draftfcb Auckland offers 1000 free hours of advertising expertise to those directly affected by the current economic environment; Draftfcb Auckland’s Bryan Crawford quoted.
In Media, Draftfcb Melbourne develops an environmental campaign for Honda Australia.
In Werben & Verkaufen, Draftfcb Germany unveils a new print and out-of-home campaign for Nivea’s DNAge.
2/3/2009
In Adweek, Draftfcb New York wins Starbucks’ direct marketing and customer relationship management duties for the brand’s loyalty cards; Interpublic mentioned.
http://www.adweek.com/aw/content_display/news/account-activity/e3if2aba79ad08ad34cccfd31c439c74f9f
In CNN Money.com, Earthtimes, Trading Markets.com and Marketwire, Draftfcb Chicago appoints Doug Behm and Jon Flannery each as senior vice president/creative director; Draftfcb Chicago chief creative officer Rob Sherlock quoted.
http://money.cnn.com/news/newsfeeds/articles/marketwire/0470641.htm
http://www.earthtimes.org/articles/show/draftfcb-chicago-hires-doug-behm,700864.shtml
http://www.tradingmarkets.com/.site/news/Stock%20News/2154644/
http://www.marketwire.com/press-release/Draftfcb-NYSE-IPG-944579.html
In Sys-Con Media, Draftfcb Chicago wins the ProCure Treatment Centers integrated marketing chores; Draftfcb Chicago executive vice president/group management director Kurt Zoller quoted.
http://in.sys-con.com/node/829501
In The New York Times, Draftfcb hires David Jaye as its new executive vice president for digital in the Europe and Middle East regions; Interpublic mentioned.
http://www.nytimes.com/2009/02/02/business/media/02adnewsletter3.html?_r=1
In MediaPost’s News’ Marketing Daily, Draftfcb San Francisco launches Del Monte Foods’ largest campaign for its Pup-Peroni brand dog treats.
http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=99544
In Mobile News, Draftfcb Ulka is handed Tata Telecom’s GSM business.
http://ginwireless.wordpress.com/2009/02/02/tata-gsm-goes-to-ulka-draftfcb/
In Biz Community.com, Draftfcb Cape Town’s Sue Disler will speak at the Advancing Web 2.0 for Traditional Media conference.
http://www.bizcommunity.com/Article/196/16/32245.html 11/8/2008
In the New York Times, Draftfcb New York names Michael Simons chief creative officer and Draftfcb Healthcare is handed assignments on the Johnson & Johnson pharmaceutical business; Draftfcb chief creative officer Jonathan Harries and Interpublic mentioned.
http://www.nytimes.com/2008/11/10/business/media/10addes.html |
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