In The Financial Times, Draftfcb New York Chief Media Officer Rich Gagnon shares his thoughts on the ability to target specific groups on Facebook from a large pool of users.
http://www.ft.com/cms/s/0/bebb6864-0e9c-11df-bd79-00144feabdc0.html?nclick_check=1
In QSR Magazine, Draftcb Orange County VP/Management Director Will Starks is quoted on how consumers look to socially responsible companies for business.
http://www.qsrmagazine.com/articles/columnists/christopher_wolf/138/charity-1.phtml
In Les Echos, Draftfcb promotes diversity; Draftfcb Paris President Benoît Hery is quoted.
http://www.lesechos.fr/management/actu/020320719590-une-approche-globale-pour-promouvoir-la-diversite.htm
In The Gleaner, Draftfcb New York SVP/Group Management Director Wendy Glass attends the tourism minister’s reception and launch of the Usain Bolt Jamaica advertising campaign; Draftfcb New York created the commercials for the Jamaica Tourist Board.
http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html
In Exchange4Media, Business Standard and Domain-b, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=37097&Tag=2324
http://www.business-standard.com/india/news/the-returnhari-sadu/384291/
http://www.domain-b.com/brand_dossier/adv_brnd/20100130_ad_bids.html
In the Marketing Site, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes.
http://www.themarketingsite.com/live/content.php?Item_ID=10477
BLOG BUZZ
In Secret Origin, Draftfcb San Francisco partners with Mixercast to launch a unique, interactive ad campaign for the Dockers brand on “The Tonight Show” with Jay Leno.
http://cord.viviendasenlacosta.info/thing/388877