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Ad Industry News > Posts > February 1, 2010
February 1, 2010

In The Financial Times, Draftfcb New York Chief Media Officer Rich Gagnon shares his thoughts on the ability to target specific groups on Facebook from a large pool of users.

http://www.ft.com/cms/s/0/bebb6864-0e9c-11df-bd79-00144feabdc0.html?nclick_check=1

 

In QSR Magazine, Draftcb Orange County VP/Management Director Will Starks is quoted on how consumers look to socially responsible companies for business.

http://www.qsrmagazine.com/articles/columnists/christopher_wolf/138/charity-1.phtml

 

In Les Echos, Draftfcb promotes diversity; Draftfcb Paris President Benoît Hery is quoted.

http://www.lesechos.fr/management/actu/020320719590-une-approche-globale-pour-promouvoir-la-diversite.htm

 

In The Gleaner, Draftfcb New York SVP/Group Management Director Wendy Glass attends the tourism minister’s reception and launch of the Usain Bolt Jamaica advertising campaign; Draftfcb New York created the commercials for the Jamaica Tourist Board.

http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html

 

In Exchange4Media, Business Standard and Domain-b, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.

http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=37097&Tag=2324

http://www.business-standard.com/india/news/the-returnhari-sadu/384291/

http://www.domain-b.com/brand_dossier/adv_brnd/20100130_ad_bids.html

 

In the Marketing Site, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes.

http://www.themarketingsite.com/live/content.php?Item_ID=10477

 

BLOG BUZZ

 

In Secret Origin, Draftfcb San Francisco partners with Mixercast to launch a unique, interactive ad campaign for the Dockers brand on “The Tonight Show” with Jay Leno.

http://cord.viviendasenlacosta.info/thing/388877

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