In New York Daily News, San Francisco Examiner and The Christian Science Monitor, Draftfcb San Francisco’s Super Bowl spot for Dockers, “Men Without Pants,” receives positive reviews.
http://www.nydailynews.com/money/2010/02/08/2010-02-08_dockers_men_without_pants_super_bowl_ad_offering_free_pair_of_khakis_is_part_of_.html
http://www.examiner.com/x-14552-Social-Media-Examiner~y2010m2d7-Dockers-free-pants-Super-Bowl-commercial-and-contest-goes-viral-VIDEO
http://www.csmonitor.com/USA/Society/2010/0208/Dockers-free-pants-ad-a-Super-Bowl-spot-that-worked
In the Wall Street Journal, a ranking of the Super Bowl 2010’s Best Ads (determined by an online poll); Draftfcb San Francisco’s spot for Dockers, Draftfcb New York’s spot for the U.S. Census Bureau and Draftfcb Orange County’s spot for Taco Bell are all included in this round-up.
http://online.wsj.com/public/resources/documents/superbowl-ads-10.html
In Digital Sports Daily, Draftfcb Orange County’s Super Bowl spot for Taco Bell receives a favorable review.
http://digitalsportsdaily.com/videos/20957
In The New York Times, Stuart Elliott’s blog posts regarding last night’s Super Bowl spots; Draftfcb San Francisco’s spot for Dockers, “Men Without Pants” mentioned.
http://mediadecoder.blogs.nytimes.com/2010/02/07/super-bowl-ad-watch-a-look-at-the-other-side-of-tonights-game/
In B to B Online, Draftfcb Chicago Vice President/Director of Mobile Platforms Patrick Moorhead shares his thoughts on targeting businesses via mobile marketing; PACCAR client mentioned.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100208/FREE/302089970
In South Florida Caribbean News, Draftfcb New York creates three new spots for the Jamaica Tourist Board’s “Once You Go, You Know” TV campaign; Draftfcb New York Senior Vice President/Executive Creative Director Keith Loell is quoted.
http://www.sflcn.com/story.php?id=7969
In Globes, Draftfcb+Shimoni Finkelstein Executive Creative Director Kobi Barki is the first Israeli judge to be a part of the Cannes Lions 2010 Direct jury.
http://www.globes.co.il/news/article.aspx?did=1000536475&fromMador=821&fromErechMusafHP
In Advertising Age, Kraft – while still maintaining accessibility – is looking to update the “look and tone” of its advertising; mentions how the marketer shifted the responsibilities for its biggest-spending U.S. brands to Draftfcb and McGarryBowen.
http://adage.com/article?article_id=141943
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht reports his assessment on the difficulties of digital marketing AND Draftfcb New York Search Associate Media Director Matt Meadow discusses new search advertising and the incorporation of images into PPC ads.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=224
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=225