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February 8, 2010

In New York Daily News, San Francisco Examiner and The Christian Science Monitor, Draftfcb San Francisco’s Super Bowl spot for Dockers, “Men Without Pants,” receives positive reviews.

http://www.nydailynews.com/money/2010/02/08/2010-02-08_dockers_men_without_pants_super_bowl_ad_offering_free_pair_of_khakis_is_part_of_.html

http://www.examiner.com/x-14552-Social-Media-Examiner~y2010m2d7-Dockers-free-pants-Super-Bowl-commercial-and-contest-goes-viral-VIDEO

http://www.csmonitor.com/USA/Society/2010/0208/Dockers-free-pants-ad-a-Super-Bowl-spot-that-worked

 

In the Wall Street Journal, a ranking of the Super Bowl 2010’s Best Ads (determined by an online poll); Draftfcb San Francisco’s spot for Dockers, Draftfcb New York’s spot for the U.S. Census Bureau and Draftfcb Orange County’s spot for Taco Bell are all included in this round-up.

http://online.wsj.com/public/resources/documents/superbowl-ads-10.html

 

In Digital Sports Daily, Draftfcb Orange County’s Super Bowl spot for Taco Bell receives a favorable review.

http://digitalsportsdaily.com/videos/20957

 

In The New York Times, Stuart Elliott’s blog posts regarding last night’s Super Bowl spots; Draftfcb San Francisco’s spot for Dockers, “Men Without Pants” mentioned.  

http://mediadecoder.blogs.nytimes.com/2010/02/07/super-bowl-ad-watch-a-look-at-the-other-side-of-tonights-game/

 

In B to B Online, Draftfcb Chicago Vice President/Director of Mobile Platforms Patrick Moorhead shares his thoughts on targeting businesses via mobile marketing; PACCAR client mentioned.

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100208/FREE/302089970

 

In South Florida Caribbean News, Draftfcb New York creates three new spots for the Jamaica Tourist Board’s “Once You Go, You Know” TV campaign; Draftfcb New York Senior Vice President/Executive Creative Director Keith Loell is quoted.

http://www.sflcn.com/story.php?id=7969

 

In Globes, Draftfcb+Shimoni Finkelstein Executive Creative Director Kobi Barki is the first Israeli judge to be a part of the Cannes Lions 2010 Direct jury.

http://www.globes.co.il/news/article.aspx?did=1000536475&fromMador=821&fromErechMusafHP

 

In Advertising Age, Kraft – while still maintaining accessibility – is looking to update the “look and tone” of its advertising; mentions how the marketer shifted the responsibilities for its biggest-spending U.S. brands to Draftfcb and McGarryBowen.

http://adage.com/article?article_id=141943

 

BLOG BUZZ

 

In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht reports his assessment on the difficulties of digital marketing AND Draftfcb New York Search Associate Media Director Matt Meadow discusses new search advertising and the incorporation of images into PPC ads.

http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=224

http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=225

February 5, 2010

In Campaign India, Draftfcb+Ulka creates a TV-led campaign for Tata Motors latest addition, the Indigo Manza sedan; Draftfcb+Ulka National Creative Director K.S. Chakravarthy is quoted.

http://www.campaignindia.in/news/2010/02/05/tata-indigo-manza-makes-everything-else-feel--less-than-complete-

 

In Campaign Brief, Draftfcb New Zealand’s Pacific Blue’s “Happy Flying” campaign was voted Best TV Commercial at the Low Cost Airlines World Asia Pacific 2010 conference held in Singapore; Draftfcb New Zealand Executive Creative Director James Mok is quoted.

http://www.campaignbrief.com/nz/2010/02/pacific-blues-happy-flying-spo.html

 

In Stop Press, Draftfcb New Zealand Creative Director Chris Schofield is selected to be on the Radio Lions Jury for the Cannes Lions.

http://www.stoppress.co.nz/news/2010/02/industry-heavyweights-chosen-to-feed-the-lions/

 

BLOG BUZZ

 

In DRAFTFCBlog, Draftfcb Chicago SVP/Group Management Director Steve Schildwachter discusses “Message, Media, Creative” as a formula for marketing.

http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=223

 

In Ads of the World, Draftfcb Orange County’s “Poem” spot for Taco Bell’s NBA Five Buck Box can be viewed; this “to be continued” spots serves as a teaser for the upcoming Super Bowl spot.

http://adsoftheworld.com/media/tv/taco_bell_poem

February 4, 2010

In Iqads, Draftfcb Global Chief Creative Officer Jonathan Harries talks about the need for more focus on strategy.

http://www.iqads.ro/stire_11927/jonathan_harries___trebuie_sa_ne_focusam_mai_mult_pe_strategie_.html

 

In Stop Press, Draftfcb New Zealand is awarded the January Newspaper Ad of the Month by the Newspaper Advertising Bureau.

http://www.stoppress.co.nz/news/2010/02/ddb-and-draftfcb-take-print-ad-accolades/

 

In Campaign Brief, Draftfcb New Zealand hires Jordan Sky as senior copywriter and Clara McLaurin as art director; Draftfcb New Zealand Executive Creative Director James Mok is quoted AND Draftfcb New Zealand Creative Director Chris Schofield is on the Radio Lions Jury for the Cannes Lions.

http://www.campaignbrief.com/nz/2010/02/sky-and-mclaurin-join-draftfcb.html

http://www.campaignbrief.com/2010/02/six-of-the-best-nz-jurors-for.html

February 3, 2010

In the Best Ads on TV and Campaign Brief, Draftfcb New York Chief Creative Officer Michael Simons is selected as this week’s guest judge to review this week’s best ads.

http://bestadsontv.com/

http://www.campaignbrief.com/2010/02/bestads-top-6-of-the-week-now-28.html

 

In Restaurants & Institutions, Draftfcb Orange County creates an extensive TV and radio campaign for Taco Bell’s new Five Buck Box; Draftfcb Orange County Executive Creative Director Teddy Brown is quoted.

http://www.rimag.com/article/447284-Taco_Bell_Debuts_NBA_Five_Buck_Box.php

 

BLOG BUZZ

 

In The Best Ads on TV, Giovanni+Draftfcb creates a print ad for Glade Sense & Spray.

http://bestadsontv.com/news/blog.php?id=9944

February 2, 2010

In Marketing Week, Draftfcb London created the outdoor, press, radio and online advertising campaign for the Jamaica Tourist Board.

http://www.marketingweek.co.uk/jamaica-campaign-urges-spontaneous-booking/3009446.article

 

In Adweek, Draftfcb San Francisco’s Super Bowl spot for Dockers brand is highlighted as one of the campaigns to speak to the “tender man” of 2010.

http://www.adweek.com/aw/content_display/creative/critique/e3i1422a94252b075b8f914ec5180c8f438

 

In O GLOBO, Ad News, Ad Online and Vox News, Giovanni+Draftfcb’s commercial for featuring Gisele Bündchen is selected as one of the best in Latin language in 2009 by Ad Age.

http://www.adnews.com.br/destaque.php?id=99053

http://www.adonline.com.br/ad2005/rapidinhas_detalhe.asp?id=25295

http://www.voxnews.com.br/dados_noticias.asp?codnot=68153

 

In SuperBowl Ads, Draftfcb Orange County’s “Poem” spot for Taco Bell’s NBA Five Buck Box can be viewed; this “to be continued” spots serves as a teaser for the ads to come.

http://superbowl-ads.com/article_archive/?p=6873

 

On Benzinga, Draftfcb Orange County creates “It Rocks” ad for Taco Bell, set to air during the Super Bowl; Draftfcb Orange County Executive Creative Director Teddy Brown is quoted.

http://www.benzinga.com/press-releases/b107017/taco-bell%C2%AE-showcases-its-all-star-line-up-with-new-nba-five-buck-box

 

In Rediff Business, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.

http://business.rediff.com/report/2010/feb/02/bcrisis-the-return-of-hari-sadu.htm

 

BLOG BUZZ

 

In PubCreativo, Existing Visual and Ads of the World, Giovanni+Draftfcb creates a print ad for Glade Sense & Spray.

http://www.pubcreativo.com/2010/02/glade-sense-spray-cemetery/

http://www.existingvisual.com/2010/02/02/glade-sense-spray-cemetery/

http://adsoftheworld.com/media/print/glade_sense_spray_cemetery

 

In Inlandsocal, Draftfcb Chicago creates PSAs for The Shelter Pet Project.

http://blogs.inlandsocal.com/pets/2010/02/new-campaign-encourages-pet-ad.html

February 1, 2010

In The Financial Times, Draftfcb New York Chief Media Officer Rich Gagnon shares his thoughts on the ability to target specific groups on Facebook from a large pool of users.

http://www.ft.com/cms/s/0/bebb6864-0e9c-11df-bd79-00144feabdc0.html?nclick_check=1

 

In QSR Magazine, Draftcb Orange County VP/Management Director Will Starks is quoted on how consumers look to socially responsible companies for business.

http://www.qsrmagazine.com/articles/columnists/christopher_wolf/138/charity-1.phtml

 

In Les Echos, Draftfcb promotes diversity; Draftfcb Paris President Benoît Hery is quoted.

http://www.lesechos.fr/management/actu/020320719590-une-approche-globale-pour-promouvoir-la-diversite.htm

 

In The Gleaner, Draftfcb New York SVP/Group Management Director Wendy Glass attends the tourism minister’s reception and launch of the Usain Bolt Jamaica advertising campaign; Draftfcb New York created the commercials for the Jamaica Tourist Board.

http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html

 

In Exchange4Media, Business Standard and Domain-b, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.

http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=37097&Tag=2324

http://www.business-standard.com/india/news/the-returnhari-sadu/384291/

http://www.domain-b.com/brand_dossier/adv_brnd/20100130_ad_bids.html

 

In the Marketing Site, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes.

http://www.themarketingsite.com/live/content.php?Item_ID=10477

 

BLOG BUZZ

 

In Secret Origin, Draftfcb San Francisco partners with Mixercast to launch a unique, interactive ad campaign for the Dockers brand on “The Tonight Show” with Jay Leno.

http://cord.viviendasenlacosta.info/thing/388877

January 29, 2010

In The Gleaner, Draftfcb New York executives attend the tourism minister’s reception and launch of the Usain Bolt Jamaica advertising campaign; Draftfcb New York created the commercials for the Jamaica Tourist Board.

http://www.jamaica-gleaner.com/gleaner/20100129/social/social2.html

 

In Press, Agnieszka Heidrich, client service director and Katarzyna Karpiuk, strategic director, become co-managing partners of Draftfcb+Ad Fabrika.

http://www.press.pl/newsy/pokaz.php?id=21480

 

In Biz Community, Draftfcb Johannesburg’s integrated outdoor advertising and new media technology campaign for Adcock Ingram’s Bioplus has led to a 46% claimed increase in market share as one of the leading lifestyle brands.

http://www.bizcommunity.com/Article/196/16/44188.html

January 28, 2010

In Earth Times, Draftfcb Chicago creates a PSA to promote the work being done by the United Nations World Food Programme (WFP) Haiti relief efforts; the 30-second PSA features humanitarian and sports legend Muhammad Ali, as well as Grammy-award winner and global Yum! Brands spokesperson, Christina Aguilera.

http://www.earthtimes.org/articles/show/muhammad-ali-and-christina-aguilera,1140170.shtml

 

BLOG BUZZ

 

In DRAFTFCBlog, Draftfcb Chicago SVP/Group Creative Director Janet Barker-Evans remembers the art of great copywriting and vows to celebrate it in 2010.

http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=222

 

In Ardee’est Things in my Life, Draftfcb Kobza creates a print ad for Nicorette.

http://ardee.web.id/2010/01/creative-stop-smoking-ads-3-of-4/

January 27, 2010

On Iaamoscow2010.com, Draftfcb CEO and President Laurence Boschetto is profiled as a speaker for the upcoming 42nd IAA World Congress.

http://www.iaamoscow2010.com/laurence-boschetto.php

 

In Earth Times, IPG agencies receive top honors from Ad Age and Adweek; Draftfcb makes Ad Age’s A-List.

http://www.earthtimes.org/articles/show/interpublic-agencies-receive-top-honors-from-advertising-age-and-adweek,1137334.shtml

 

In My Efficient Planet, Draftfcb Toronto creates a TV spot for WWF Canada.

http://myefficientplanet.com/31845/the-truth-about-the-pollution-with-the-energy-efficient-light-bulb-by-wwf/

 

In Marketing Magazine, Draftfcb Toronto spearheads the National Advertising Benevolent Society’s fourth annual calendar program; Draftfcb Toronto SVP/Executive Creative Director Robin Heisey is quoted.

http://www.marketingmag.ca/english/news/agency/article.jsp?content=20100126_170916_5892

 

In Campaign Brief, Draftfcb South Africa Executive Creative Director Grant Jacobsen is announced as a “Direct, Sales Promotion and Interactive” jury member for the Dubai International Advertising Festival.

http://www.campaignbrief.com/2010/01/leo-burnetts-canning-for-dubai.html

 

In The Gleaner, Draftfcb New York is the agency that launched the Jamaica Tourism Board on the Usain Bolt commercials; Draftfcb New York SVP/Group Management Director Wendy Glass is pictured.

http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html

 

BLOG BUZZ

 

In Garlic Chop and BMMBox, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.

http://www.garlicchop.com/advertising/hari-sadu-is-back/

http://bmmbox.com/a/buzz/hari-sadu-is-back-with-a-bang/

January 26, 2010

In Marketing Interactive, Draftfcb Shanghai hires Patrick Tong as regional account director for its Kraft Foods account in China and Asia Pacific.

http://marketing-interactive.com/news/17470

 

In DZ Times and Vietnamnet Bridge, Draftfcb Vietnam develops the “Xin Chao Philippines” campaign for The Philippine Department of Tourism; Draftfcb Vietnam Business Unit Director Miriam V. Melgar is quoted.

http://www.dztimes.net/view/vietnam-travel/17957-philippines-says-hello-to-vietnamese-travelers.aspx

http://english.vietnamnet.vn/travel/201001/Philippines-says-hello-to-Vietnamese-travelers-891605/

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