Skip to main content
Draftfcb Ad Agency Logo
Go Search
Draftfcb in the News
DRAFTFCBlog
  

March 12, 2010

CREATIVE

 

In Marketing, Draftfcb London develops “Feel Closer,” a new brand positioning campaign for Nivea designed to target women.

http://www.marketingmagazine.co.uk/News/MostEmailed/990088/Nivea-adopts-umbrella-positioning-female-products/

 

OTHER INDUSTRY NEWS

 

In Biz Community, Draftfcb Johannesburg MD Jerry Mpufane will be a guest speaker at this year’s PRISM Awards.

http://www.bizcommunity.com/Article/196/18/45634.html

 

BLOG BUZZ

 

In Visual Kontakt, Draftfcb Stockholm’s Radiotjänst "Hero" application is featured.

http://www.visualkontakt.com/2010/03/draftfcb-stockholm-viral-advertising.html

March 11, 2010

CREATIVE

 

In Media in Canada, Draftfcb Toronto launches new creative work for the WWF Canada in an effort to encourage participation in this month’s “Earth Hour.”

http://www.mediaincanada.com/articles/mic/20100311/earthhour.html

 

THOUGHT LEADERSHIP

 

In The Hindu Business Line, Draftfcb Ulka Executive Director and CEO M.G. Parameswaran shares his thoughts on comparative advertising.

http://www.thehindubusinessline.com/catalyst/2010/03/11/stories/2010031150040100.htm

 

OTHER INDUSTRY NEWS

 

In Adweek and Brandweek, the Hilton brand is conducting a review of its global creative duties; Draftfcb Chicago mentioned.

http://www.adweek.com/aw/content_display/news/account-activity/e3i724486204375a1061cd90c55eb4ea228

http://www.brandweek.com/bw/content_display/news-and-features/automotive-travel/e3i724486204375a10693e8ee494d508e1a

 

BLOG BUZZ

 

In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the unique way in which Google tests the quality of its search results.

http://draftfcblog.com/Lists/Posts/Post.aspx?ID=233

March 10, 2010

CREATIVE

 

In Mumbrella, Draftfcb Sydney creates “The Gold Bunny Hunt” for Lindt’s Easter campaign.

http://mumbrella.com.au/lindt-launches-gold-bunny-hunt-in-new-easter-campaign-18453#more-18453

 

In Pub Creativo, Draftfcb Toronto creates “Melting Ice Caps,” a print ad for WWF Earth Hour.

http://www.pubcreativo.com/2010/03/wwf-earth-hour-melting-ice-caps/

 

BLOG BUZZ

 

In Right, from the Start, Draftfcb Chicago VP, Management Director for Mobile Platforms Patrick Moorhead is quoted when asked about what he feels the DSE & the digital signage industry are missing.

http://presetgroup.com/blog/index.php/archives/220

March 9, 2010

AWARDS & RECOGNITIONS

 

In Medical Marketing & Media, Digital Draftfcb Healthcare is highlighted in a feature article.

http://www.mmm-online.com/digital-draftfcb-healthcare/article/164901/

 

DIVERSITY & INCLUSION

 

On Biztech2.com, Draftfcb+Ulka VP-IT Ritu Madbhavi shares her thoughts on why there are so few high-ranking women in the IT industry.

http://biztech2.in.com/india/news/people/women-in-it-should-learn-to-strike-a-fine-balance/78372/0

 

BLOG BUZZ

 

In DRAFTFCBlog, Draftfcb New York SVP, Director of Search Marketing Dan Brough discusses Google and its relationship with online pharmacy sites in the U.S. and Canada.

http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=232

 

In Ads 2 Blog, Draftfcb London Executive Creative Director Mark Fiddes will be a speaker at this year’s Dubai International Advertising Festival.

http://www.ads2blog.com/2010/03/08/impressive-learning-program-at-dubai-lynx-2010/

March 8, 2010

CREATIVE

 

In Tonic, Draftfcb Stockholm’s Radiotjänst "Hero" application is praised.

http://www.tonic.com/article/interactive-storytelling-lets-you-be-the-star/

 

OTHER INDUSTRY NEWS

 

In The New York Times, Kraft Foods shifts the creative duties for its Kraft Mac & Cheese line of products from Draftfcb Chicago to Crispin Porter & Bogusky, but Draftfcb Chicago continues to handle responsibilities for major Kraft brands such as Chips Ahoy, Jell-O and Oreo.

http://www.nytimes.com/2010/03/08/business/media/08addes.html

March 5, 2010

In Campaign, Draftfcb London creates “Totally Dad Dancing,” a new digital marketing campaign for the Jamaica Tourist Board encouraging kids to capture their Dad’s most “cringe-worthy” dance moves.

http://www.campaignlive.co.uk/news/988369/Dads-show-off-dancing-skills-Jamaica-Tourist-Board-campaign/

 

In AAAA, Draftfcb appoints Tom O’Keefe to the newly created role of North American executive creative director; Draftfcb Global Chief Creative Officer Jonathan Harries is quoted.

http://www2.aaaa.org/news/agency/Pages/022410_okeefe.aspx

 

In Stop Press, finalists for the monthly ORCA competition have been announced; Draftfcb New Zealand’s Matt Simpkins and Kelly Lovelock are finalists for “The Listener 70th Anniversary Humour.”

http://www.stoppress.co.nz/news/2010/03/radio-grande/

March 4, 2010

In Media, Draftfcb Melbourne reveals “Around & About,” the first TV spot for the new Honda CR-V campaign.

http://www.media.asia/searcharticle/2010_03/Honda--Around--About--Australia/39037?src=mostpop

 

In Campaign Brief, the finalists for some of the Fairfax/Admedia NZ Agency of the Year Awards have been announced; Draftfcb New Zealand is a finalist for “2010 Agency of the Year” and Draftfcb New Zealand CEO Bryan Crawford is a finalist for “CEO of the Year.”

http://www.campaignbrief.com/2010/03/fairfaxadmedia-nz-agency-of-th.html

 

BLOG BUZZ

 

In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the best strategies to advance “digital metrics.”

http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=231

March 3, 2010

In Media Asia and Marketing-Interactive, Draftfcb Shanghai has won the creative account of Semir Garment Co. and is tasked with handling its strategic and creative work in China.

http://www.media.asia/searcharticle/2010_03/DraftFCB-Shanghai-gains-additional-creative-duties-for-Semir-Garment-Company/39034?src=mostpop

http://www.marketing-interactive.com/news/18126

 

In Business Line, the advertising industry in India is likely not to get a budget boost; Draftfcb+Ulka Executive Director and CEO M.G. Parameswaran is quoted.

http://www.thehindubusinessline.com/2010/03/03/stories/2010030351210500.htm

March 2, 2010

In MuMbrella, Draftfcb Melbourne unveils a new campaign for the 2010 Honda CR-V; the television spot is set in a magical world shot all inside a high-rise car park.

http://mumbrella.com.au/honda-tranforms-car-park-into-fantasy-world-for-new-tv-ad-19524

 

BLOG BUZZ

 

In Campaign Brief, Draftfcb Melbourne launches a new campaign for Honda CR-V.

http://www.campaignbrief.com/2010/03/draftfcb-melbourne-presents-ne.html

March 1, 2010

In Ad Age, DDB struggles with silos, account losses and lack of creative direction; Draftfcb Chicago is reported to be winning a significant portion of DDB’s State Farm business.

http://adage.com/agencynews/article?article_id=142334

 

In The New York Times, Draftfcb announces Tom O’Keefe as new executive creative director for Draftfcb North America.

http://www.nytimes.com/2010/03/01/business/media/01adnewsletter3.html

 

In The Wall Street Journal and Adweek, despite IPG’s revenue drop in Q4 of 2009, IPG CEO Michael Roth states “economic conditions appear to have stabilized” in 2010; Draftfcb is mentioned.

http://www.adweek.com/aw/content_display/news/agency/e3ibbd92b255f3c388abe1b27ed9c87f10f?imw=Y

http://online.wsj.com/article/SB10001424052748704625004575089172328484234.html?KEYWORDS=interpublic

 

In Mumbrella, Draftfcb New Zealand wins awards in several categories of the Marketing Association’s RSVP and Nexus Awards.

http://mumbrella.com.au/new-zealand-marketing-association-awards-air-nz-grand-prix-19367

 

In Marketing Week, Saab has been sold to Dutch luxury automotives firm Spyker Cars; it is unclear as to how roster shop Draftfcb London will be affected under the new ownership.

http://www.marketingweek.co.uk/news/saab-promotes-independence-in-new-advertising-push/3010531.article

1 - 10 Next

 ‭(Hidden)‬ Admin Links