2/8/2010
In New York Daily News, San Francisco Examiner and The Christian Science Monitor, Draftfcb San Francisco’s Super Bowl spot for Dockers, “Men Without Pants,” receives positive reviews.
http://www.nydailynews.com/money/2010/02/08/2010-02-08_dockers_men_without_pants_super_bowl_ad_offering_free_pair_of_khakis_is_part_of_.html
http://www.examiner.com/x-14552-Social-Media-Examiner~y2010m2d7-Dockers-free-pants-Super-Bowl-commercial-and-contest-goes-viral-VIDEO
http://www.csmonitor.com/USA/Society/2010/0208/Dockers-free-pants-ad-a-Super-Bowl-spot-that-worked
In the Wall Street Journal, a ranking of the Super Bowl 2010’s Best Ads (determined by an online poll); Draftfcb San Francisco’s spot for Dockers, Draftfcb New York’s spot for the U.S. Census Bureau and Draftfcb Orange County’s spot for Taco Bell are all included in this round-up.
http://online.wsj.com/public/resources/documents/superbowl-ads-10.html
In Digital Sports Daily, Draftfcb Orange County’s Super Bowl spot for Taco Bell receives a favorable review.
http://digitalsportsdaily.com/videos/20957
In The New York Times, Stuart Elliott’s blog posts regarding last night’s Super Bowl spots; Draftfcb San Francisco’s spot for Dockers, “Men Without Pants” mentioned.
http://mediadecoder.blogs.nytimes.com/2010/02/07/super-bowl-ad-watch-a-look-at-the-other-side-of-tonights-game/
In B to B Online, Draftfcb Chicago Vice President/Director of Mobile Platforms Patrick Moorhead shares his thoughts on targeting businesses via mobile marketing; PACCAR client mentioned.
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100208/FREE/302089970
In South Florida Caribbean News, Draftfcb New York creates three new spots for the Jamaica Tourist Board’s “Once You Go, You Know” TV campaign; Draftfcb New York Senior Vice President/Executive Creative Director Keith Loell is quoted.
http://www.sflcn.com/story.php?id=7969
In Globes, Draftfcb+Shimoni Finkelstein Executive Creative Director Kobi Barki is the first Israeli judge to be a part of the Cannes Lions 2010 Direct jury.
http://www.globes.co.il/news/article.aspx?did=1000536475&fromMador=821&fromErechMusafHP
In Advertising Age, Kraft – while still maintaining accessibility – is looking to update the “look and tone” of its advertising; mentions how the marketer shifted the responsibilities for its biggest-spending U.S. brands to Draftfcb and McGarryBowen.
http://adage.com/article?article_id=141943
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht reports his assessment on the difficulties of digital marketing AND Draftfcb New York Search Associate Media Director Matt Meadow discusses new search advertising and the incorporation of images into PPC ads.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=224
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=225 2/2/2010
In Marketing Week, Draftfcb London created the outdoor, press, radio and online advertising campaign for the Jamaica Tourist Board.
http://www.marketingweek.co.uk/jamaica-campaign-urges-spontaneous-booking/3009446.article
In Adweek, Draftfcb San Francisco’s Super Bowl spot for Dockers brand is highlighted as one of the campaigns to speak to the “tender man” of 2010.
http://www.adweek.com/aw/content_display/creative/critique/e3i1422a94252b075b8f914ec5180c8f438
In O GLOBO, Ad News, Ad Online and Vox News, Giovanni+Draftfcb’s commercial for featuring Gisele Bündchen is selected as one of the best in Latin language in 2009 by Ad Age.
http://www.adnews.com.br/destaque.php?id=99053
http://www.adonline.com.br/ad2005/rapidinhas_detalhe.asp?id=25295
http://www.voxnews.com.br/dados_noticias.asp?codnot=68153
In SuperBowl Ads, Draftfcb Orange County’s “Poem” spot for Taco Bell’s NBA Five Buck Box can be viewed; this “to be continued” spots serves as a teaser for the ads to come.
http://superbowl-ads.com/article_archive/?p=6873
On Benzinga, Draftfcb Orange County creates “It Rocks” ad for Taco Bell, set to air during the Super Bowl; Draftfcb Orange County Executive Creative Director Teddy Brown is quoted.
http://www.benzinga.com/press-releases/b107017/taco-bell%C2%AE-showcases-its-all-star-line-up-with-new-nba-five-buck-box
In Rediff Business, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://business.rediff.com/report/2010/feb/02/bcrisis-the-return-of-hari-sadu.htm
BLOG BUZZ
In PubCreativo, Existing Visual and Ads of the World, Giovanni+Draftfcb creates a print ad for Glade Sense & Spray.
http://www.pubcreativo.com/2010/02/glade-sense-spray-cemetery/
http://www.existingvisual.com/2010/02/02/glade-sense-spray-cemetery/
http://adsoftheworld.com/media/print/glade_sense_spray_cemetery
In Inlandsocal, Draftfcb Chicago creates PSAs for The Shelter Pet Project.
http://blogs.inlandsocal.com/pets/2010/02/new-campaign-encourages-pet-ad.html 2/1/2010
In The Financial Times, Draftfcb New York Chief Media Officer Rich Gagnon shares his thoughts on the ability to target specific groups on Facebook from a large pool of users.
http://www.ft.com/cms/s/0/bebb6864-0e9c-11df-bd79-00144feabdc0.html?nclick_check=1
In QSR Magazine, Draftcb Orange County VP/Management Director Will Starks is quoted on how consumers look to socially responsible companies for business.
http://www.qsrmagazine.com/articles/columnists/christopher_wolf/138/charity-1.phtml
In Les Echos, Draftfcb promotes diversity; Draftfcb Paris President Benoît Hery is quoted.
http://www.lesechos.fr/management/actu/020320719590-une-approche-globale-pour-promouvoir-la-diversite.htm
In The Gleaner, Draftfcb New York SVP/Group Management Director Wendy Glass attends the tourism minister’s reception and launch of the Usain Bolt Jamaica advertising campaign; Draftfcb New York created the commercials for the Jamaica Tourist Board.
http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html
In Exchange4Media, Business Standard and Domain-b, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=1&News_id=37097&Tag=2324
http://www.business-standard.com/india/news/the-returnhari-sadu/384291/
http://www.domain-b.com/brand_dossier/adv_brnd/20100130_ad_bids.html
In the Marketing Site, Draftfcb Cape Town launches a new in-store point-of-sale and print advertising campaign for legendary South African designer, Carrol Boyes.
http://www.themarketingsite.com/live/content.php?Item_ID=10477
BLOG BUZZ
In Secret Origin, Draftfcb San Francisco partners with Mixercast to launch a unique, interactive ad campaign for the Dockers brand on “The Tonight Show” with Jay Leno.
http://cord.viviendasenlacosta.info/thing/388877 1/27/2010
On Iaamoscow2010.com, Draftfcb CEO and President Laurence Boschetto is profiled as a speaker for the upcoming 42nd IAA World Congress.
http://www.iaamoscow2010.com/laurence-boschetto.php
In Earth Times, IPG agencies receive top honors from Ad Age and Adweek; Draftfcb makes Ad Age’s A-List.
http://www.earthtimes.org/articles/show/interpublic-agencies-receive-top-honors-from-advertising-age-and-adweek,1137334.shtml
In My Efficient Planet, Draftfcb Toronto creates a TV spot for WWF Canada.
http://myefficientplanet.com/31845/the-truth-about-the-pollution-with-the-energy-efficient-light-bulb-by-wwf/
In Marketing Magazine, Draftfcb Toronto spearheads the National Advertising Benevolent Society’s fourth annual calendar program; Draftfcb Toronto SVP/Executive Creative Director Robin Heisey is quoted.
http://www.marketingmag.ca/english/news/agency/article.jsp?content=20100126_170916_5892
In Campaign Brief, Draftfcb South Africa Executive Creative Director Grant Jacobsen is announced as a “Direct, Sales Promotion and Interactive” jury member for the Dubai International Advertising Festival.
http://www.campaignbrief.com/2010/01/leo-burnetts-canning-for-dubai.html
In The Gleaner, Draftfcb New York is the agency that launched the Jamaica Tourism Board on the Usain Bolt commercials; Draftfcb New York SVP/Group Management Director Wendy Glass is pictured.
http://www.jamaica-gleaner.com/gleaner/20100127/ent/ent4.html
BLOG BUZZ
In Garlic Chop and BMMBox, Hari Sadu returns to Naukri.com’s ads, created by Draftfcb+Ulka; Draftfcb+Ulka Creative Director Sanjay Sharma is quoted.
http://www.garlicchop.com/advertising/hari-sadu-is-back/
http://bmmbox.com/a/buzz/hari-sadu-is-back-with-a-bang/ |
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