8/31/2010
AWARDS AND RECOGNITIONS
In Screen Africa and Biz Community, Draftfcb Johannesburg and Draftfcb Durban win a combined total of four awards at the June/July Creative Circle Awards; Draftfcb San Francisco SVP, Creative Director Gareth Paul sat on the judging panel.
http://www.screenafrica.com/page/news/ads/728441-JuneJuly-Creative-Circle-Award-results
http://retail.bizcommunity.com/Article/196/12/51627.html
PEOPLE
In Campaign, Michael Fassnacht is promoted to president of Draftfcb Chicago and Mark Pacchini is given sole responsibility of the S.C. Johnson business worldwide.
http://www.campaignlive.co.uk/news/rss/1024564/DraftFCB-worldwide-strategist-moves-US-role/
THOUGHT LEADERSHIP
In Strategy Online, Draftfcb’s “6.5 Seconds That Matter” operating system, which was presented at a seminar at the 2010 Cannes Lions, becomes a popular industry topic.
http://www.strategyonline.ca/articles/magazine/20100901/editorial.html
OTHER INDUSTRY NEWS
In The Star, Malaysia celebrates 53 years of independence by looking at some of the memorable TV commercials that marked the day; Draftfcb Malaysia is mentioned.
http://thestar.com.my/lifestyle/story.asp?file=/2010/8/28/lifefocus/6912771&sec=lifefocus
In Qudos Digital, Google and Apple compete for the best digital marketing capabilities; Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead is cited.
http://www.qudosdigital.co.uk/blog/the-field-of-digital-marketing-google-vs-apple/
In Business Day Online, the rate at which European companies are looking for creative agencies seems to be speeding up; Draftfcb is mentioned.
http://www.businessdayonline.com/index.php?option=com_content&view=article&id=12363:companies-manhunt-for-creative-agencies-looks-up&catid=127:advertising
BLOG BUZZ
In Best Ads on TV, Draftfcb Chicago launches a billboard for Miller Lite urging men to “Man Up.”
http://www.bestadsontv.com/news/blog.php?id=11896
In Keep Clicking Asia, Draftfcb Executive Chairman Howard Draft will be a speaker at the upcoming Spikes Asia Awards.
http://www.keepclicking.asia/main/2010/08/spikesasia-1.html 8/30/2010
CREATIVE
In Live Mint, Draftfcb+Ulka creates a new TV spot for Amul Paneer.
http://www.livemint.com/2010/08/27202322/A-mouthful.html?h=B
In Campaign India, Draftfcb+Ulka creates “Pay per use” TV spots in a new campaign for Tata Docomo; Draftfcb+Ulka National Creative Director KS Chakravarthy is quoted.
http://www.campaignindia.in/Article/230469,tata-docomo-creates-new-8216pay-per-use8217-tvcs.aspx
THOUGHT LEADERSHIP
In Screen Magazine, Draftfcb Chicago VP, Director of Digital Production Jason Mitton and EVP, Director of Creative Production Services Dan Zigulich share their thoughts on the recent Old Spice Twitter campaign.
http://www.screenmag.com/story.l9?p=3625
In News 21, advertisers try to reach the growing audience of young, bilingual Hispanics; Draftfcb Chicago SVP, Director of Multicultural Strategic Planning Ken Muench is quoted.
http://northwestern.news21.com/arts-media/tv-habits-of-young-hispanics-complicate-advertisers-lives/
OTHER INDUSTRY NEWS
In The New York Times, Michael Fassnacht is promoted to president of Draftfcb Chicago and Mark Pacchini is given sole responsibility of the S.C. Johnson business worldwide.
http://www.nytimes.com/2010/08/30/business/media/30addes.html?_r=1&src=busln
8/27/2010CREATIVE
In Adforum and Agency Spy, Draftfcb Chicago launches a billboard for Miller Lite, urging men to “Man Up.”
http://www.adforum.com/creative-work/ad/latest/34459087/miller-lite/draftfcb/
http://www.mediabistro.com/agencyspy/outdoor/miller_lite_encourages_northside_chicagoans_to_man_up_171972.asp
AWARDS AND RECOGNITIONS
In BizCommunity and Media Update, Draftfcb South Africa wins second place for the “Robyn Putter Top Brand Agency of the Year” category at the 2010 Sunday Times Top Brands Awards.
http://www.bizcommunity.com/Article/196/82/51521.html
http://mediaupdate.co.za/default.aspx?IDStory=29471
PEOPLE
In Guardian, Draftfcb London Head of Ideas Alistair Ross will sit on the creative judging panel of the 2011 Best Awards.
http://www.guardian.co.uk/best-awards-2011/maa-best-awards-entry-info
OTHER INDUSTRY NEWS
In Adweek and Reuters, Draftfcb aligns with Dailey, a sister IPG agency; Dailey will continue to operate independently.
http://www.adweek.com/aw/content_display/news/agency/e3i9b820010dbb05bb5c3b2f65ec12c84fa
http://www.reuters.com/article/idUS227414317120100826
In BizCommunity, the Keep Flying campaign, developed by Draftfcb South Africa, is hoping to set a new Guinness World Record.
http://www.bizcommunity.com/Article/196/423/51528.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart presents the 10th and final part of the Draftfcb Mobile Manifesto as described by Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=284
In Ads of the World and Pub Creativo, Draftfcb Bucharest creates new print ads for Raid.
http://adsoftheworld.com/media/print/raid_flashlight
http://www.pubcreativo.com/2010/08/raid-helicopter/
8/24/2010CREATIVE
In DM News, Draftfcb Chicago launches “Refuel America,” a mobile rewards program for MilkPEP; Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead is quoted.
http://www.dmnews.com/milkpep-launches-mobile-rewards-program-aimed-at-teens/article/177367/
THOUGHT LEADERSHIP
In Source E-Creative, Draftfcb Chicago EVP, Director of Creative Production Services Dan Zigulich is interviewed to discuss his role and career.
http://www.sourceecreative.com/news.php?ID=4860
In The Advertising Show, Draftfcb Chicago EVP, Global Retail Insight and Strategy Jim Lucas is interviewed.
http://www.theadvertisingshow.com/en/art/1499/
PEOPLE
In Hispanic Ad, Draftfcb Chicago SVP, Director of Media Research and co-author of “Advertising Media Planning” Roger Baron discusses the release of the book’s 7th edition.
http://www.hispanicad.com/cgi-bin/news/newsarticle.cgi?article_id=30249
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart sits down with Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead as he discusses parts seven through nine of the Draftfcb Mobile Manifesto.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=283
8/20/2010
THOUGHT LEADERSHIP
In Economic Times, Draftfcb+Ulka CEO, Executive Director M.G. Parameswaran investigates how experts are going beyond classical forms of marketing research with consumers; Draftfcb is mentioned.
http://economictimes.indiatimes.com/news/news-by-industry/cons-products/fmcg/Inception-will-have-to-wait-for-now/articleshow/6322266.cms?curpg=1
In Afaqs!, Larsen & Toubro Mutual Fund launches a country-wide, multilingual ad campaign; Draftfcb+Ulka National Creative Director KS Chakravarthy is quoted.
http://www.afaqs.com/news/story.html?sid=28043_Larsen+&+Toubro+Mutual+Fund:+Building+Solid+Foundations
In Mobile Marketer, experts respond to Apple’s decision to phase out cross-platform mobile and network Quattro Wireless to focus on iAd; Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead is quoted.
http://www.mobilemarketer.com/cms/sectors/marketing/7128.html
OTHER INDUSTRY NEWS
In From the Old and BuaNews Online, the Keep Flying campaign, developed by Draftfcb South Africa, will attempt to set a new Guinness World Record at the Tri Nations Match on Saturday; Draftfcb South Africa Group Chief Executive John Dixon is quoted.
http://fromtheold.com/news/south-africa/world-record-flag-attempt-saturdays-rugby-game-20290.html
http://www.buanews.gov.za/rss/10/10082010051001
In Biz Community, Scan Display experienced a 350% increase in business for the month of June due to World Cup related jobs; Draftfcb South Africa is mentioned.
http://www.bizcommunity.com/Article/196/94/51278.html
BLOG BUZZ
In DRAFTFCBlog, Draftfcb Corporate Communications Manager Josh Dysart sits down with Draftfcb Chicago VP, Director of Mobile Platforms Patrick Moorhead as he discussed the first two points of the Draftfcb Mobile Manifesto.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=281 |
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