CREATIVE
In Marketing, Draftfcb London develops “Feel Closer,” a new brand positioning campaign for Nivea designed to target women.
http://www.marketingmagazine.co.uk/News/MostEmailed/990088/Nivea-adopts-umbrella-positioning-female-products/
OTHER INDUSTRY NEWS
In Biz Community, Draftfcb Johannesburg MD Jerry Mpufane will be a guest speaker at this year’s PRISM Awards.
http://www.bizcommunity.com/Article/196/18/45634.html
BLOG BUZZ
In Visual Kontakt, Draftfcb Stockholm’s Radiotjänst "Hero" application is featured.
http://www.visualkontakt.com/2010/03/draftfcb-stockholm-viral-advertising.html
In Media in Canada, Draftfcb Toronto launches new creative work for the WWF Canada in an effort to encourage participation in this month’s “Earth Hour.”
http://www.mediaincanada.com/articles/mic/20100311/earthhour.html
THOUGHT LEADERSHIP
In The Hindu Business Line, Draftfcb Ulka Executive Director and CEO M.G. Parameswaran shares his thoughts on comparative advertising.
http://www.thehindubusinessline.com/catalyst/2010/03/11/stories/2010031150040100.htm
In Adweek and Brandweek, the Hilton brand is conducting a review of its global creative duties; Draftfcb Chicago mentioned.
http://www.adweek.com/aw/content_display/news/account-activity/e3i724486204375a1061cd90c55eb4ea228
http://www.brandweek.com/bw/content_display/news-and-features/automotive-travel/e3i724486204375a10693e8ee494d508e1a
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the unique way in which Google tests the quality of its search results.
http://draftfcblog.com/Lists/Posts/Post.aspx?ID=233
In Mumbrella, Draftfcb Sydney creates “The Gold Bunny Hunt” for Lindt’s Easter campaign.
http://mumbrella.com.au/lindt-launches-gold-bunny-hunt-in-new-easter-campaign-18453#more-18453
In Pub Creativo, Draftfcb Toronto creates “Melting Ice Caps,” a print ad for WWF Earth Hour.
http://www.pubcreativo.com/2010/03/wwf-earth-hour-melting-ice-caps/
In Right, from the Start, Draftfcb Chicago VP, Management Director for Mobile Platforms Patrick Moorhead is quoted when asked about what he feels the DSE & the digital signage industry are missing.
http://presetgroup.com/blog/index.php/archives/220
AWARDS & RECOGNITIONS
In Medical Marketing & Media, Digital Draftfcb Healthcare is highlighted in a feature article.
http://www.mmm-online.com/digital-draftfcb-healthcare/article/164901/
DIVERSITY & INCLUSION
On Biztech2.com, Draftfcb+Ulka VP-IT Ritu Madbhavi shares her thoughts on why there are so few high-ranking women in the IT industry.
http://biztech2.in.com/india/news/people/women-in-it-should-learn-to-strike-a-fine-balance/78372/0
In DRAFTFCBlog, Draftfcb New York SVP, Director of Search Marketing Dan Brough discusses Google and its relationship with online pharmacy sites in the U.S. and Canada.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=232
In Ads 2 Blog, Draftfcb London Executive Creative Director Mark Fiddes will be a speaker at this year’s Dubai International Advertising Festival.
http://www.ads2blog.com/2010/03/08/impressive-learning-program-at-dubai-lynx-2010/
In Tonic, Draftfcb Stockholm’s Radiotjänst "Hero" application is praised.
http://www.tonic.com/article/interactive-storytelling-lets-you-be-the-star/
In The New York Times, Kraft Foods shifts the creative duties for its Kraft Mac & Cheese line of products from Draftfcb Chicago to Crispin Porter & Bogusky, but Draftfcb Chicago continues to handle responsibilities for major Kraft brands such as Chips Ahoy, Jell-O and Oreo.
http://www.nytimes.com/2010/03/08/business/media/08addes.html
In Campaign, Draftfcb London creates “Totally Dad Dancing,” a new digital marketing campaign for the Jamaica Tourist Board encouraging kids to capture their Dad’s most “cringe-worthy” dance moves.
http://www.campaignlive.co.uk/news/988369/Dads-show-off-dancing-skills-Jamaica-Tourist-Board-campaign/
In AAAA, Draftfcb appoints Tom O’Keefe to the newly created role of North American executive creative director; Draftfcb Global Chief Creative Officer Jonathan Harries is quoted.
http://www2.aaaa.org/news/agency/Pages/022410_okeefe.aspx
In Stop Press, finalists for the monthly ORCA competition have been announced; Draftfcb New Zealand’s Matt Simpkins and Kelly Lovelock are finalists for “The Listener 70th Anniversary Humour.”
http://www.stoppress.co.nz/news/2010/03/radio-grande/
In Media, Draftfcb Melbourne reveals “Around & About,” the first TV spot for the new Honda CR-V campaign.
http://www.media.asia/searcharticle/2010_03/Honda--Around--About--Australia/39037?src=mostpop
In Campaign Brief, the finalists for some of the Fairfax/Admedia NZ Agency of the Year Awards have been announced; Draftfcb New Zealand is a finalist for “2010 Agency of the Year” and Draftfcb New Zealand CEO Bryan Crawford is a finalist for “CEO of the Year.”
http://www.campaignbrief.com/2010/03/fairfaxadmedia-nz-agency-of-th.html
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the best strategies to advance “digital metrics.”
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=231
In Media Asia and Marketing-Interactive, Draftfcb Shanghai has won the creative account of Semir Garment Co. and is tasked with handling its strategic and creative work in China.
http://www.media.asia/searcharticle/2010_03/DraftFCB-Shanghai-gains-additional-creative-duties-for-Semir-Garment-Company/39034?src=mostpop
http://www.marketing-interactive.com/news/18126
In Business Line, the advertising industry in India is likely not to get a budget boost; Draftfcb+Ulka Executive Director and CEO M.G. Parameswaran is quoted.
http://www.thehindubusinessline.com/2010/03/03/stories/2010030351210500.htm
In MuMbrella, Draftfcb Melbourne unveils a new campaign for the 2010 Honda CR-V; the television spot is set in a magical world shot all inside a high-rise car park.
http://mumbrella.com.au/honda-tranforms-car-park-into-fantasy-world-for-new-tv-ad-19524
In Campaign Brief, Draftfcb Melbourne launches a new campaign for Honda CR-V.
http://www.campaignbrief.com/2010/03/draftfcb-melbourne-presents-ne.html
In Ad Age, DDB struggles with silos, account losses and lack of creative direction; Draftfcb Chicago is reported to be winning a significant portion of DDB’s State Farm business.
http://adage.com/agencynews/article?article_id=142334
In The New York Times, Draftfcb announces Tom O’Keefe as new executive creative director for Draftfcb North America.
http://www.nytimes.com/2010/03/01/business/media/01adnewsletter3.html
In The Wall Street Journal and Adweek, despite IPG’s revenue drop in Q4 of 2009, IPG CEO Michael Roth states “economic conditions appear to have stabilized” in 2010; Draftfcb is mentioned.
http://www.adweek.com/aw/content_display/news/agency/e3ibbd92b255f3c388abe1b27ed9c87f10f?imw=Y
http://online.wsj.com/article/SB10001424052748704625004575089172328484234.html?KEYWORDS=interpublic
In Mumbrella, Draftfcb New Zealand wins awards in several categories of the Marketing Association’s RSVP and Nexus Awards.
http://mumbrella.com.au/new-zealand-marketing-association-awards-air-nz-grand-prix-19367
In Marketing Week, Saab has been sold to Dutch luxury automotives firm Spyker Cars; it is unclear as to how roster shop Draftfcb London will be affected under the new ownership.
http://www.marketingweek.co.uk/news/saab-promotes-independence-in-new-advertising-push/3010531.article
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