AWARDS & RECOGNITIONS
In Medical Marketing & Media, Digital Draftfcb Healthcare is highlighted in a feature article.
http://www.mmm-online.com/digital-draftfcb-healthcare/article/164901/
DIVERSITY & INCLUSION
On Biztech2.com, Draftfcb+Ulka VP-IT Ritu Madbhavi shares her thoughts on why there are so few high-ranking women in the IT industry.
http://biztech2.in.com/india/news/people/women-in-it-should-learn-to-strike-a-fine-balance/78372/0
BLOG BUZZ
In DRAFTFCBlog, Draftfcb New York SVP, Director of Search Marketing Dan Brough discusses Google and its relationship with online pharmacy sites in the U.S. and Canada.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=232
In Ads 2 Blog, Draftfcb London Executive Creative Director Mark Fiddes will be a speaker at this year’s Dubai International Advertising Festival.
http://www.ads2blog.com/2010/03/08/impressive-learning-program-at-dubai-lynx-2010/
CREATIVE
In Tonic, Draftfcb Stockholm’s Radiotjänst "Hero" application is praised.
http://www.tonic.com/article/interactive-storytelling-lets-you-be-the-star/
OTHER INDUSTRY NEWS
In The New York Times, Kraft Foods shifts the creative duties for its Kraft Mac & Cheese line of products from Draftfcb Chicago to Crispin Porter & Bogusky, but Draftfcb Chicago continues to handle responsibilities for major Kraft brands such as Chips Ahoy, Jell-O and Oreo.
http://www.nytimes.com/2010/03/08/business/media/08addes.html
In Campaign, Draftfcb London creates “Totally Dad Dancing,” a new digital marketing campaign for the Jamaica Tourist Board encouraging kids to capture their Dad’s most “cringe-worthy” dance moves.
http://www.campaignlive.co.uk/news/988369/Dads-show-off-dancing-skills-Jamaica-Tourist-Board-campaign/
In AAAA, Draftfcb appoints Tom O’Keefe to the newly created role of North American executive creative director; Draftfcb Global Chief Creative Officer Jonathan Harries is quoted.
http://www2.aaaa.org/news/agency/Pages/022410_okeefe.aspx
In Stop Press, finalists for the monthly ORCA competition have been announced; Draftfcb New Zealand’s Matt Simpkins and Kelly Lovelock are finalists for “The Listener 70th Anniversary Humour.”
http://www.stoppress.co.nz/news/2010/03/radio-grande/
In Media, Draftfcb Melbourne reveals “Around & About,” the first TV spot for the new Honda CR-V campaign.
http://www.media.asia/searcharticle/2010_03/Honda--Around--About--Australia/39037?src=mostpop
In Campaign Brief, the finalists for some of the Fairfax/Admedia NZ Agency of the Year Awards have been announced; Draftfcb New Zealand is a finalist for “2010 Agency of the Year” and Draftfcb New Zealand CEO Bryan Crawford is a finalist for “CEO of the Year.”
http://www.campaignbrief.com/2010/03/fairfaxadmedia-nz-agency-of-th.html
In DRAFTFCBlog, Draftfcb Global Chief Strategy Officer Michael Fassnacht discusses the best strategies to advance “digital metrics.”
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=231
In Media Asia and Marketing-Interactive, Draftfcb Shanghai has won the creative account of Semir Garment Co. and is tasked with handling its strategic and creative work in China.
http://www.media.asia/searcharticle/2010_03/DraftFCB-Shanghai-gains-additional-creative-duties-for-Semir-Garment-Company/39034?src=mostpop
http://www.marketing-interactive.com/news/18126
In Business Line, the advertising industry in India is likely not to get a budget boost; Draftfcb+Ulka Executive Director and CEO M.G. Parameswaran is quoted.
http://www.thehindubusinessline.com/2010/03/03/stories/2010030351210500.htm
In MuMbrella, Draftfcb Melbourne unveils a new campaign for the 2010 Honda CR-V; the television spot is set in a magical world shot all inside a high-rise car park.
http://mumbrella.com.au/honda-tranforms-car-park-into-fantasy-world-for-new-tv-ad-19524
In Campaign Brief, Draftfcb Melbourne launches a new campaign for Honda CR-V.
http://www.campaignbrief.com/2010/03/draftfcb-melbourne-presents-ne.html
In Ad Age, DDB struggles with silos, account losses and lack of creative direction; Draftfcb Chicago is reported to be winning a significant portion of DDB’s State Farm business.
http://adage.com/agencynews/article?article_id=142334
In The New York Times, Draftfcb announces Tom O’Keefe as new executive creative director for Draftfcb North America.
http://www.nytimes.com/2010/03/01/business/media/01adnewsletter3.html
In The Wall Street Journal and Adweek, despite IPG’s revenue drop in Q4 of 2009, IPG CEO Michael Roth states “economic conditions appear to have stabilized” in 2010; Draftfcb is mentioned.
http://www.adweek.com/aw/content_display/news/agency/e3ibbd92b255f3c388abe1b27ed9c87f10f?imw=Y
http://online.wsj.com/article/SB10001424052748704625004575089172328484234.html?KEYWORDS=interpublic
In Mumbrella, Draftfcb New Zealand wins awards in several categories of the Marketing Association’s RSVP and Nexus Awards.
http://mumbrella.com.au/new-zealand-marketing-association-awards-air-nz-grand-prix-19367
In Marketing Week, Saab has been sold to Dutch luxury automotives firm Spyker Cars; it is unclear as to how roster shop Draftfcb London will be affected under the new ownership.
http://www.marketingweek.co.uk/news/saab-promotes-independence-in-new-advertising-push/3010531.article
In Media and Marketing Interactive, Draftfcb Hong Kong appoints Benny Ko to the newly created position of managing partner; he will report directly to Draftfcb Hong Kong Managing Director /Executive Creative Director Iris Lo.
http://www.media.asia/Newsarticle/2010_02/DraftFCB-Hong-Kong-appoints-Benny-Ko-as-managing-partner/38989
http://www.marketing-interactive.com/news/18072
In Shoot Online, Draftfcb Global Retail & Promotions Officer Tina Manikas will be this year’s Promo & Activation Lions Jury President; Draftfcb New York EVP/Group Creative Director Auge Reichenberg will be a judge for the Direct Lions.
http://www.shootonline.com/go/index.php?name=Release&op=view&id=rs-web2-3482006-1267207317-2
On Finanzas.com, Draftfcb New York creates a campaign for the Jamaica Tourist Board with spots featuring track and field athlete Usain Bolt.
http://www.finanzas.com/noticias/economia/2010-02-17/248041_usain-bolt-protagonizara-campana-televisiva.html
In Stop Press, Draftfcb New Zealand General Manager Direct Matt Scott will share his insight on the direction of DM media at the Marketing Association and Marketing Impact MessageMedia’s first event.
http://www.stoppress.co.nz/news/2010/02/learn-the-secrets-of-direct-marketing/
In Creativity, Draftfcb announces Tom O’Keefe as new executive creative director for Draftfcb North America.
http://creativity-online.com/news/people-news-from-draft-fcb-park-akqa-and-more/142282
In The Chicago Sun-Times, Draftfcb announces Tom O’Keefe as new executive creative director for Draftfcb North America; Draftfcb Global Chief Creative Officer Jonathan Harries is quoted.
http://blogs.suntimes.com/media/2010/02/tom_okeefe_named_draftfcb_exec.html
In the Best Ads on TV, Giovanni+Draftfcb creates an interactive outdoor ad, the “vending machine of good,” for the Abrinq Foundation.
http://bestadsontv.com/news/blog.php?id=10162
In Komo News and Puget Sound blog, new Coors TV spots are set to be shot on the North Olympic Peninsula; Draftfcb Chicago Creative Director Bill Lindsey and Draftfcb Chicago Group Management Director Sean McGrath are quoted.
http://www.komonews.com/news/local/85080522.html
http://pugetsoundblogs.com/kitsapbusiness/2010/02/23/coors-commercial-filed-on-oly-peninsula/
In DRAFTFCBlog, Draftfcb Director of Shopper Marketing Jim Lucas discusses the five developing trends that display the growing importance of shopper marketing.
http://www.draftfcbblog.com/Lists/Posts/Post.aspx?ID=230
In Afaqs!, Draftfcb+Ulka develops the first two TV spots for Tata Docomo’s Buddy Net campaign; Draftfcb+Ulka Creative Group Head Vasudha Misra is the copywriter and Draftfcb+Ulka National Creative Director KS Chakravarthy is quoted.
http://www.afaqs.com/perl/news/story.html?sid=26339
In Production Paradise, Draftfcb Buenos Aires creates a print ad for client Personal Hippie.
http://www.productionparadise.com/spotlight/photographers-agents-320/argentinafoto-11040.html
In The Peninsula Daily News, new Coors TV spots are set to be shot on the North Olympic Peninsula; Draftfcb Chicago Creative Director Bill Lindsey and Draftfcb Chicago SVP Sean McGrath are quoted.
http://www.peninsuladailynews.com/article/20100223/NEWS/302239991
In Dangling Conversations, two spots from Draftfcb+Ulka’s “Because friends share everything” campaign are featured.
http://mypaisworth.blogspot.com/2010/02/because-friends-share-everythingno.html
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